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The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
byanarcobra ( 1551067 ) writes:
Instead of having an entire separate grill station for 3% of their customers they should realize you can't win with these fanatics and just give up on vegan. You want vegan? Eat a salad.
bytimeOday ( 582209 ) writes:
Nah, like lots of foods that say "processed in a facility that also processes nuts," Burger King should just market these as 0% beef, but with a little asterisk that says, "may have incidental amount of animal fat on the surface from preparation." That way you only exclude the fanatics, which is probably 3% of the 3%.
byTheRaven64 ( 641858 ) writes:
I'm quite surprised that they didn't. Prior to the launch, they said that they were going to market it as 'plant-based' and not 'vegetarian' or 'meat-free' because it didn't meet the requirements to be classified as vegetarian. They were aiming it at flexitarians that wanted to reduce the amount of meat that they were eating, not at vegetarians or vegans. I guess someone in marketing realised how big a market they were losing and decided it was a big money maker to advertise it as meat-free but didn't bother to see if this was actually a true description.
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