| Fall 2000
Dear Current or Potential Advertiser:
Thank you for your interest and/or past support of Calvin
College Chimes. Because our advertising space is in high
demand, we have included some information that should make
the planning and designing of your advertisement more efficient.
|
What advertisement options
do I have?
Local
|
Type of ad
|
Approximate size
(Inches)
|
Rate
|
|
#1
|
1.87 (1 column) x 2.7
|
$20
|
|
#2
|
1.87 x 5.4
|
$35
|
|
#3
|
3.9 (2 columns) x 2.6
|
$35
|
|
#4
|
3.9 x 5.1
|
$60
|
|
#4a
|
5.94 (3 columns)
x 3.4
|
$60
|
|
#5 (1/4 page)
|
3.9 x 9
|
$75
|
|
#5a (1/4 page)
|
5.94 x 5.9
|
$75
|
| |
add 30% to rates
for color ads
|
|
Classified
|
4 lines (approx.
160 chararacters including spaces)
|
|
|
|
+ up to 20 character
header.
|
$10 per week
|
National
|
Type of ad
|
Approximate size
(Inches)
|
Rate
|
|
#1
|
1.87 (1 column) x 2.7
|
$25
|
|
#2
|
1.87 x 5.4
|
$50
|
|
#3
|
3.9 (2 columns) x 2.6
|
$50
|
|
#4
|
3.9 x 5.1
|
$100
|
|
#4a
|
5.94 (3 columns)
x 3.4
|
$100
|
|
#5 (1/4 page)
|
3.9 x 9
|
$125
|
|
#5a (1/4 page)
|
5.94 x 5.9
|
$125
|
Local
|
Type of ad
|
Approximate size
(Inches)
|
Rate
|
|
#1
|
1.87 (1 column) x 2.7
|
$10
|
|
#2
|
1.87 x 5.4
|
$15
|
|
#3
|
3.9 (2 columns) x 2.6
|
$15
|
|
#4
|
3.9 x 5.1
|
$30
|
|
#4a
|
5.94 (3 columns)
x 3.4
|
$30
|
|
#5 (1/4 page)
|
3.9 x 9
|
$40
|
|
#5a (1/4 page)
|
5.94 x 5.9
|
$40
|
| |
add 30% to rates
for color ads
|
|
Classified
|
4 lines (approx.
160 chararacters including spaces)
|
|
|
|
+ up to 20 character
header.
|
$5 per week
|
|
|
How should ads be submitted?
As Chimes works on an all-electronic printing process,
we greatly prefer ads submitted in electronic formats. We
can support PSD, JPG, TIF and EPS file formats. Please ensure
that all submissions have a minimum resolution of 200 dpi
to ensure quality printout and create images to the exact
ad specifications so no image degradation occurs from scaling.
How often does Chimes print?
Chimes is published every Friday, with exceptions being
holidays and school recesses, during the September-May school
year.
What is the advertising deadline?
All ad copy must be received by the Monday preceding
the publication date. We cannot guarantee that your
ad will be placed as we have limited space, especially with
color ads. If it is necessary for Chimes to design advertisements,
we must be given necessary information with at least one
week notice..
Who reads Chimes?
The hard copy readership consists primarily of Calvin
students (approximately 4,000), faculty and staff. Chimes
does not include advertisements in its online version of
the print edition.
What are the terms of payment?
Soon after your ad appears in Chimes you will receive
an invoice and a tear sheet. Payment is due within 15
days of billing. If you have pre-paid, you will be sent
only a tear sheet. Please note that pre-paying does not
guarantee ad placement.
If you have further questions or would like more information,
please call (616) 957-7031 or send an email to advertise@calvin.edu.
Mail and faxes should be addressed to Chimes Advertising
Manager.
Sincerely,
Carolyn Davids
Managing Editor,
Calvin College Chimes
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