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Welcome, Creators
How things work
Featured
Creator Basics: How to Set Up and Customize
Your Channel
There are a few ways to get started on YouTube. We
offer up different formats and functionalities,
giving you the flexibility to create everything
from Shorts, which are vertical videos that run 60
seconds or less, to longer form videos.
No matter what you’re creating, you’ll need to
start by creating a YouTube Channel.
●
First you need to sign into YouTube using a
Google Account.
●
Once you’re signed in, click ‘Create Account’,
and choose whether it’s for you or for your
business.
●
You can then create a YouTube channel on your
account, upload videos, leave comments, and
create Shorts and playlists.
Next, you’ll want to upload your videos!
●
Uploading is easy. You just sign into your
YouTube account and then click on the “Create”
icon.
●
If you’re planning to upload a longer form
video, select “upload video” and then choose
your desired video file - you can upload 15
files at a time!
●
If you’d like to
upload a YouTube Short, you’ll need to be signed into YouTube mobile,
where you’ll tap ‘Create’ and then ‘Create a
Short’. From here you can either upload a video
from your camera roll or create using our suite
of lightweight tools.
Help Your Videos Stand Out & Keep Viewers
Watching
Growing your channel is all about creating videos
viewers want to watch and accurately presenting
them to the audience. When doing so, here’s a few
tips to keep in mind.
With each video, think carefully about the title,
description, and
thumbnail
you plan to use - these should all accurately
reflect your content and let viewers know what
they can expect from the video. If you’re a Shorts
creator, think about how the first 1-2 seconds of
your content can grab viewers scrolling through
the video feed!
Once you’ve got viewers watching, you can redirect
their attention via hashtags,
playlists,
cards,
end screens, and more.
Navigating YouTube Studio
YouTube Studio is your home base for posting
videos and making edits to your channel. To update
your channel’s basic info like name,
profile picture, and banner, just log in and tap ‘Customisation’
to see your options.
You can also make changes to your channel using
the Studio Mobile app. You can tap ‘Your Channel’
and then ‘Edit Channel’ to update and edit how
your channel looks to your viewers. Note that you
can only change your channel’s name three times
every 90 days.
Read more about managing your channel
Promoting your videos is all about getting the
word out there. On YouTube, you can use tools like
cards, end screens, Stories, and Community Posts
to drive viewers to a specific piece of content!
Off-platform, think about promoting your videos on
your socials and relevant communities, podcasts,
or platforms that align with your content and your
intended audience.
Read more about promoting your videos
The Algorithm
Our search and discovery systems are built to find
videos that match viewers’ individual interests.
We
recommend videos
based on things such as: what your audience
watches and doesn’t watch, how much time they
spend watching, what they like and dislike, if
they mark a video as ‘not interested’, and on
satisfaction surveys.
So, rather than trying trying to find a secret
code to these systems, focus instead on making
videos that you think will resonate with your
audience. A great tool here is YouTube Analytics,
which provides data that can help you understand
how your existing content is performing and
provide insights for future videos!
01
How do I start creating on YouTube?
Creator Basics: How to Set Up and Customize Your
Channel
There are a few ways to get started on YouTube. We
offer up different formats and functionalities,
giving you the flexibility to create everything from
Shorts, which are vertical videos that run 60
seconds or less, to longer form videos.
No matter what you’re creating, you’ll need to start
by creating a YouTube Channel.
●
First you need to sign into YouTube using a Google
Account.
●
Once you’re signed in, click ‘Create Account’, and
choose whether it’s for you or for your business.
●
You can then create a YouTube channel on your
account, upload videos, leave comments, and create
Shorts and playlists.
Next, you’ll want to upload your videos!
●
Uploading is easy. You just sign into your YouTube
account and then click on the “Create” icon.
●
If you’re planning to upload a longer form video,
select “upload video” and then choose your desired
video file - you can upload 15 files at a time!
●
If you’d like to
upload a YouTube Short, you’ll need to be signed into YouTube mobile,
where you’ll tap ‘Create’ and then ‘Create a
Short’. From here you can either upload a video
from your camera roll or create using our suite of
lightweight tools.
02
How do I grow my channel?
Help Your Videos Stand Out & Keep Viewers
Watching
Growing your channel is all about creating videos
viewers want to watch and accurately presenting them
to the audience. When doing so, here’s a few tips to
keep in mind.
With each video, think carefully about the title,
description, and
thumbnail
you plan to use - these should all accurately
reflect your content and let viewers know what they
can expect from the video. If you’re a Shorts
creator, think about how the first 1-2 seconds of
your content can grab viewers scrolling through the
video feed!
Once you’ve got viewers watching, you can redirect
their attention via hashtags,
playlists,
cards,
end screens, and more.
03
How do I make edits to my channel?
Navigating YouTube Studio
YouTube Studio is your home base for posting videos
and making edits to your channel. To update your
channel’s basic info like name,
profile picture, and banner, just log in and tap ‘Customisation’
to see your options.
You can also make changes to your channel using the
Studio Mobile app. You can tap ‘Your Channel’ and
then ‘Edit Channel’ to update and edit how your
channel looks to your viewers. Note that you can
only change your channel’s name three times every 90
days.
Read more about managing your channel
04
How do I promote my videos?
Promoting your videos is all about getting the word
out there. On YouTube, you can use tools like cards,
end screens, Stories, and Community Posts to drive
viewers to a specific piece of content!
Off-platform, think about promoting your videos on
your socials and relevant communities, podcasts, or
platforms that align with your content and your
intended audience.
Read more about promoting your videos
05
How does the algorithm work?
The Algorithm
Our search and discovery systems are built to find
videos that match viewers’ individual interests. We
recommend videos
based on things such as: what your audience watches
and doesn’t watch, how much time they spend
watching, what they like and dislike, if they mark a
video as ‘not interested’, and on satisfaction
surveys.
So, rather than trying trying to find a secret code
to these systems, focus instead on making videos
that you think will resonate with your audience. A
great tool here is YouTube Analytics, which provides
data that can help you understand how your existing
content is performing and provide insights for
future videos!
See all questions
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