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Reddit influences purchase decisions
People come to Reddit to be informed. Because they trust the opinions here, users look to Reddit for product and brand recommendations.
Reddit audience
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Explore our products and learn best practices for advertising on Reddit.
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Reddit audience insights
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Reddit's Role in the Path to Purchase
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The Era of We, and the Rise of Online Communities
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The Power of Community
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See what our clients are saying
The quality AND quantity of bran
d interactions we saw on Reddit
were unlike anything we have eve
r seen. Putting a passionate arm
y of fans to work was a lightnin
g bolt to not just the brand's b
ottom line, but to their morale
as well.Jess Bachman Digital Strategy, Nail Communications
Reddit is one of advertising’s b
est kept secrets. At the core of
their platform is a highly pass
ionate and engaged group of user
s who are influential, authentic
and disruptive across the inter
net.Sherwin Su Associate Director of Social, Essence
We first approached Reddit as an
experimental channel, and were
quickly blown away by the capabi
lities of the platform.Lennie Silwinski Director of User Acquisition, Hired
We leaned into the interests of
Reddit’s creators instead of sim
ply running ads. Launching our p
resence by letting the creative
community guide us built brand a
ffinity and drove sales, firmly
establishing Reddit as a long-te
rm media partner for Adobe.Ellen Vanderwilt Global Student Marketing Lead, Adobe
Reddit is the largest group of c
ommunities self-organized around
passion not just on the Interne
t but in the history of the worl
d.Nathaniel Whittemore CMO, Partnered
Not only do we see good quality
engineers coming from Reddit, we
're able to test so many differe
nt types of creative and audienc
es to reach these engineers. Red
dit's audience is so unique and
we're able to tailor our ads to
speak to the different communiti
es in the most effective way to
increase both reach and conversi
ons when compared to our other p
aid media channels.Meghana Muppidi Growth Marketing Manager, Triplebyte Success Stories How we deliver results for all industries. ● Auto ● CPG ● Gaming & Entertainment ● Retail ● Tech & Comms ● Crypto & Finance
Mitsubishi Motors Canada x Reddit
Breaking out the Category Takeovers drove 45% higher CTRs on mobile devices.
View case study
Audi Think Faster: The World's Fastest AMA
The first livestream AMA on Reddit resulting in 2M views
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Polaris Slingshot® drives meaningful conversation
1.7x higher CTR compared to Reddit benchmark
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noosa Yogurt's Flavor Poll x Reddit
The result? Exceptional brand lift performance for noosa. (Also, Lemon.)
View Case Study
Beyond Meat x Reddit
An AMA with Beyond Meat’s CEO drove 2x higher CTR for the plant-based meat brand.
View Case Study
Woodchuck engages in authentic conversation
#1 highest sales month with record-setting monthly revenue over past 7 years
View case study
Absolut leverages video to engage Millennials
8% lift in top-of-mind awareness among users who had not previously purchased Absolut
View case study
Pepsi kicks off NFL Season with a Platinum Party
6.6x higher purchase intent compared to Kantar CPG category benchmark
View case study
L'Oreal builds love in Reddit communities
10% brand favorability lift, 4x higher than industry norms
View case study
Welch's successfully reaches Gen Xers
94% positive brand sentiment among comments in the engagement prompt
View case study
Tezos x Reddit
Tezos demystifies NFTs leading to 80% lower CPMs.
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Reddit game engagement can outlast Twitch
The experts show Reddit generates lasting engagement
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Capcom launches new game with high impact takeovers
A mix of static and video creative increased Redditors purchase intent
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Zynga drives gamers to high-quality conversions
16% higher retention rate compare to organic user acquisition
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Playtika increases installs and discovers high value users
15% higher average revenue per install compared to benchmark
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TBS hosts the first Reddit livestream premiere
The first tv show premiere on Reddit, earning significant reach and 95% upvotes
View case study
Ulta Beauty x Reddit
An innovative mix of ad types brought a 4x increase in ROAS and holiday cheer.
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adidas x Reddit
Pairing Promoted Videos with an expert-led AMA goes the distance for adidas.
View case study
Nautica x Reddit Gift Guide
A shoppable gift guide makes waves for this classic American clothing company
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MeUndies x Reddit test conversion lift studies
The first-ever Reddit Conversion Lift study shows a double-digit lift.
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Tushy drives sales by engaging Reddit's community
450% return on ad spend, in line with other core acquisition channels
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MeUndies drives engagement with cheeky messaging
A prompt for poets paid off with a 15x increase in total transactions
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LEGO and the 2018 Secret Santa Sponsorship
48% increase in brand mentions post-campaign compared to prior timeframe
View case study
Thread discovers quality customers at low cost
86% more efficient CPM and 48% lower cost per registration than other channels
View case study
Inkbox leverages retargeting to increase sales
18% decrease in CPA with Reddit Pixel and Retargeting
View case study
Poshmark reaches high intent users
20% lower cost per user compared to biggest spending partners
View case study
Adobe drives conversation with custom creative
+66% Lift in site visits to the Adobe Creative Cloud site
View case study
Xfinity reaches Gen Zers during move-in season
2.7x higher unaided brand awareness compared to Kantar norms
View case study
Vonage engages their audience with clever creative
10% lift in favorability and consideration intent, 22% higher CTR
View case study
Triplebyte drives conversions with community
2.6x higher conversion rate compared to biggest spending partners
View case study
AccuWeather drives efficient conversions
115% increase in sessions per install by the conclusion of the test
View case study
Dark Cubed turns qualified leads to conversions
80% lower cost per acquisition compared to other advertising platforms
View case study
Grammarly drives installs with promoted video
3x higher post view to install compared to other sponsored content
View case study
Alienware UK X Reddit
Conversation Placement ads spark 59% higher CTR than in feed ads.
View case study
Truebill x Reddit
Awareness videos paid off down-funnel for this budget-management app.
View case study
Coinbase takes their Investor Roadshow to Reddit
Engaged audiences drove 250% more questions asked compared to Reddit benchmarks
View case study
Bitstamp unlocks new audiences
Informative evergreen content drove an 800% increase in organic conversations
View case study
Schwab sparks conversation and site traffic
Engagement goal that drove mid-funnel results
View case study
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