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{{Short description|Danish tabloid newspaper}}
{{Use dmy dates|date=May 2015}}
{{Infobox Newspaper
|name = B.T.
|
|type = [[Daily newspaper]]
|format = [[Tabloid (newspaper format)|Tabloid]]
|foundation = {{start date and age|1916|8|31|df=yes}}
|ceased publication = January 2023 (print)
|owners = [[De Persgroep]]
|publisher = [[Berlingske Media
|editor =
|language = [[Danish language|Danish]]
|political =
|headquarters = [[Copenhagen]], [[Denmark]]
|circulation =
|website =
}}
'''''B.T.''''' ({{IPA-da|ˈpe̝ˀ ˈtsʰe̝ˀ}}) is a [[Denmark|Danish]] [[Tabloid (newspaper format)|tabloid]] newspaper which offers general news about various subjects such as sports, politics and current affairs. ''B.T.'' is 100% digital since 2023, after more than a hundred years in the printing press.<ref>{{cite web|title=B.T. bliver 100 procent digitalt og lukker avisen til nytår|work=B.T.|url=https://www.bt.dk/samfund/bt-bliver-100-procent-digitalt-og-lukker-avisen-til-nytaar|access-date=24 June 2022|last=Holbøll|first=Pernille|date=22 June 2022}}</ref><ref>{{cite web|title=Bliver digital efter nytår: B.T. lukker papiravisen|work=TV2|url=https://nyheder.tv2.dk/samfund/2022-06-22-bliver-digital-efter-nytaar-bt-lukker-papiravisen|access-date=24 June 2022|author=Ritzau|date=22 June 2022}}</ref><ref name=journalisten>{{cite web|title=B.T. lukker papiravis og nedlægger 20 stillinger i stor omlægning|work=Jo|url=https://journalisten.dk/b-t-lukker-papiravis-og-nedlaegger-10-stillinger-i-stor-omlaegning|access-date=24 June 2022|last=Jørgensen|first=Anna Sol|date=22 June 2022}}</ref>
==History and profile==
[[File:Evening with snow at Trianglen.jpg|thumb|left|150px|"The Bee" on Trianglen]]
''B.T.'' was established in 1916
[[File:B.T. logo.jpg|thumb|left|150px|''B.T.'' 'modernized' logo (2012-18)]]
During the last six months of 1957 the circulation of ''B.T.'' was 157,932 copies on weekdays.<ref name=bmp>{{cite journal|
The circulation of ''B.T.'' in 2003 was 110,000 copies.<ref>{{cite web|title=World Press Trends|url=http://www.wan-press.org/ecrire/upload/wpt2004.pdf|work=World Association of Newspapers|
Ever since ''B.T.'' was first published, ''[[Ekstra Bladet]]'' published by [[JP/Politikens Hus]] has been its main competition.
=== Since 2020 ===
==== The coronavirus crisis and the resulting digitalization ====
In 2020, the coronavirus crisis hit ''B.T.'' and had consequences for the newspaper. So, the daily newspaper decided to go digital-only.<ref>{{Cite web |last=Andreassen |first=Andreas Marckmann |date=27 March 2020 |title=Berlingske håber at undgå fyringer – B.T. skal sige farvel til tre |url=https://journalisten.dk/berlingske-haaber-at-undgaa-fyringer-b-t-skal-sige-farvel-til-tre/ |access-date=19 December 2023 |website=Jo |language=da}}</ref>
Since February 2021, artificial intelligence shares content on social media for the newspaper.<ref>{{Cite web |last=Bruun-Hansen |first=Kerstin |date=25 February 2021 |title=B.T. fyrer: Erstatter community managers med robotter |url=https://journalisten.dk/b-t-fyrer-erstatter-community-managers-med-robotter/ |access-date=19 December 2023 |website=Jo |language=da}}</ref>
On 1 September 2021, ''B.T.'' opened four local editorial offices in Denmark's four largest cities to become more visible in the cityscape.<ref>{{Cite web |url=https://www.berlingskemedia.dk/pressemeddelser/22 |access-date=19 December 2023 |website=Berlingske Media |title=B.T. opruster med 32 journalister i Danmarks fire største byer|language=da}}</ref>
In June 2022, Berlingske Medier decided that from 1 January 2023, ''B.T.'' would only be published digitally. Furthermore, the metropolitan editorial offices in Aarhus, Odense and Aalborg would close. The newspaper's editor-in-chief since 2018, Jonas Kuld Rathje, resigned his position with immediate effect on 22 June 2022.<ref name=journalisten/> The editor-in-chief in charge is Pernille Holbøll.<ref>{{Cite web |date=22 June 2022 |title=Nu tager B.T. konsekvensen: Chefredaktør stopper, printavisen lukker, og stor satsning droppes |url=https://politiken.dk/kultur/medier/art8846780/Chefredakt%C3%B8r-stopper-printavisen-lukker-og-stor-satsning-droppes |access-date=19 December 2023 |website=Politiken |language=da-DK}}</ref> The newspaper manager Per Kofoed confirmed that ''B.T.'' printed its last newspaper.<ref>{{cite news |url=https://nyheder.tv2.dk/samfund/2022-12-30-dansk-tabloidmedie-har-trykt-sin-sidste-avis-det-er-en-vemodig-dag |title=Dansk tabloidmedie har trykt sin sidste avis: - Det er en vemodig dag |work=[[TV 2 (Denmark)|TV2]] |date=30 December 2022 |access-date=19 December 2023}}</ref> This means that the paper newspaper ''B.T.'' existed for 106 years.<ref name=":2">{{Cite web |last=Bruun-Hansen |first=Kerstin |date=30 December 2022 |title=Efter 106 år som en markant tabloidavis vil B.T. fra 1. januar kun udkomme digitalt |url=https://journalisten.dk/b-t-s-historie-set-gennem-15-forsider/ |access-date=19 December 2023 |website=Jo |language=da}}</ref>
==== Online views ====
In September 2021, B.T. was Denmark's largest digital media with more than 500,000,000 views.<ref>{{Cite web |title=gemiusAudience |url=https://e-public.gemius.com/dk/rankings/447 |access-date=19 December 2023 |website=e-public.gemius.com}}</ref>
==References==
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{{DEFAULTSORT:BT}}
[[Category:1916 establishments in Denmark]]
[[Category:Danish-language newspapers
[[Category:
[[Category:Daily newspapers published in Denmark
[[Category:
[[Category:Online newspapers with defunct print editions]]
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