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{{short description|Korean fried chicken served with beer}}
{{User sandbox}}
{{use dmy dates|date=May 2019}}
<!-- EDIT BELOW THIS LINE -->
{{Italic title}}
{{Infobox food
| name = 치맥<br />''Chimaek''
| name_lang = ko
| alternate_name =
| image = Iksan City 48 Korean Style Fried chicken.jpg
| image_size =
| image_alt =
| caption = A typical ''chimaek'' combination
| type =
| course = [[Main course]]
| country = South Korea
| national_cuisine = [[South Korean cuisine]]
| region =
| creator = <!-- or | creators = -->
| year = 1970s
| main_ingredient = [[Korean fried chicken]], [[beer]]
|no_recipes=true
|no_commons=true
}}
{{Infobox Korean name
| hangul = 치맥
| hanja =
| rr = Chimaek
| mr = Ch'imaek
| koreanipa =
| othername1 = Alternate name
| hangul1 = 치킨맥주
| hanja1 =
| rr1 = Chikin-maekju
| mr1 = Ch'ik'in-maekchu
| koreanipa1 =
}}
 
'''''Chimaek''''' ({{Korean|hangul=치맥|labels=no}}; {{etymology|ko|chikin|fried chicken||maekju|beer}}<ref>{{cite web|title=Seoul Night Tour Gangnam (Cheongdam)|url=http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?cid=1928572|publisher=[[Korea Tourism Organization]]|access-date=4 November 2014|date=27 June 2014|archive-date=23 December 2014|archive-url=https://web.archive.org/web/20141223173748/http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?cid=1928572|url-status=dead}}</ref><ref name=wsj>{{cite news|url=https://blogs.wsj.com/chinarealtime/2014/02/26/korean-tv-show-sparks-chicken-and-beer-craze-in-china/|title=Korean TV Show Sparks Chicken and Beer Craze in China|work=The Wall Street Journal|date=26 February 2014}}</ref>) is a pairing of [[Korean fried chicken|fried chicken]] (either plain ''[[huraideu-chikin|huraideu]]'' or spicy ''[[yangnyeom-chikin|yangnyeom]]'') and [[beer]], served as ''[[Anju (food)|anju]]'' ({{lang-en|food with alcohol}}) in the evening in many South Korean restaurants,<ref name=wsj/> including a number of specialized chains.
=Definition=
Chi-Mc is a compound word formed from the words "Chicken" and "Mcju".<ref>{{cite web|title=Seoul Night Tour Gangnam (Cheongdam)|url=http://english.visitkorea.or.kr/enu/SI/SI_EN_3_6.jsp?cid=1928572|publisher=KOREA TOURISM ORGANIZATION|accessdate=4 November 2014|date=27 June 2014}}</ref> Mcju means beer in korea.
 
== Origin and popularization ==
There is a historic record that indicates a similar recipe has existed in Korea since at least 600 years ago, but which was long forgotten until the late 2010s.<ref name=":Googling">{{cite news|date=2020-11-22|title=조선시대 치맥|trans-title=Chiamaek in Joseon Dynasty, but news indicates "old era" Chiamaek appears in Korean web start from 2017-03-16, not before.|url=https://www.google.com/search?q=%EC%A1%B0%EC%84%A0%EC%8B%9C%EB%8C%80+%EC%B9%98%EB%A7%A5|access-date=2020-11-22}}</ref> Modern ''chimaek'' is believed to have been invented in late 20th century, but it is hard to pinpoint the exact time and place. From electricthe roasted chicken that appeared in the early 1960s to the spicy chicken that inventedwas adapted to meet Korean's tastetastes, South Korea has experiencedimported theand developmentdeveloped of[[Korean historyfried ofchicken|a chickenwhengrowing chickenvariety wasof underchicken thedishes]]. eyeWhile ofchicken thewas publicgaining popularity, a new draft beer thatwhich appeared in the 1970s was also gotbecoming avery incrediblepopular, hit.Soand theseit became common for the two elementsto arebe combined as a single menu item. Moreover, Korea-Japanthe world[[2002 cupFIFA was held inWorld Cup|2002.As aKorea–Japan result,World thatCup]] triggeredshed themore culturelight ofon the 'Chi-Mc'.chimaek'' Finallyphenomenon, 'Chi-Mc'and the dish has also had a significant impact on [[Drinking culture of Korea|Korean drinking culture]].<ref>{{cite news|trans-title=Chi-Mc|title=[도청도설] 치맥 |url=http://www.kookje.co.kr/news2011/asp/newsbody.asp?code=1700&key=20140310.22026203153|accessdateaccess-date=24 November 2014|publisher=Kookje|date=9 March 2014}}</ref> Today, fried chicken is one of the most popular dishes in Korea. It's so popular that Koreans created the word ''Chi-neunim'', which is a compound word of chicken and God ''Haneunim'' in Korean.<ref>{{Cite web|url=http://www.hankookilbo.com/News/Read/201512171039627700|title=치느님|date=17 December 2015}}</ref>
 
The concept of fried chicken was well known in Korea since the early [[Joseon dynasty]] as Pogye (포계) as it appeared in the Sangayorok (산가요록) cookbook written in 1459.<ref>{{Cite web|url=https://www.korea.net/TalkTalkKorea/French/community/community/CMN0000005611|title = Talk Talk KOREA}}</ref> Chicken production increased 13 times as the nation's economy grew. With the introduction of cooking oil in Korea in 1971, chicken and oil were plentiful, which created an environment where people could eat more chicken. At this time, chicken and beer were sold together, which eventually led to the creation of ''chimaek''. In the 1970s, manufacturing workers paid {{currency|3,400|KRW|first=yes}} per chicken, but the price of a boiled chicken was {{currency|2,500|KRW}}, and {{convert|500|cc|floz|abbr=on}} of beer was {{currency|450|KRW}}.<ref name=":0">{{Cite web|url=https://www.sedaily.com/NewsView/1S3CWPB0LX|title=치느님과 맥주가 사랑에 빠져 치맥|date=14 August 2018}}</ref>
=Globalizion of Chi-Mc=
China is now addicted because of the influence of the drama 'My love from the star'. Cheon Song-i, heroin of the drama, says "Snowy day is just perfect for our Chi-Mc time... ". That was a trigger.Speciaty chicken shop has been increasing in China and in front of the shop was filled with guests. Uploading on the SNS after taking a picture holding a chicken in one hand and a beer in the other became a trend.<ref>{{cite news|last1=Seo Jung|first1=Kang|title=China is in the storm of Chi-Mc|url=http://m.chosun.com/svc/article.html?contid=2014030200188|accessdate=2 March 2014|publisher=Chosun Media}}</ref>Nowadays, Korea is trying to reborn as a capital of 'Chi-Mc'.'Chi-Mc' holds a special place between the public and the consumer.In Daegu Metropolitan City, 'Chi-Mc Festival' was held and which is exported to other country. Even it was only two years old.<ref>{{cite news|last1=Woo Seok|first1=Lee|title=Culture and Industry of Chi-Mc|url=http://www.sportsseoul.com/?c=v&m=n&i=97032|accessdate=24 November 2014|publisher=Sports Seoul|date=7 August 2014}}</ref>
 
In 1977, the chicken brand [http://www.limschicken.co.kr/sub/com/com_1.php Rims] {{Webarchive|url=https://web.archive.org/web/20180915115211/http://www.limschicken.co.kr/sub/com/com_1.php |date=15 September 2018 }} Chicken was founded. It was quite strange for Koreans to chop and fry chicken, but its popularity was enormous, especially around the holiday seasons.{{citation needed|date=May 2019}}
=Significance=
'Chi-Mc' is a cash cow in the field of franchise.Demand of Specialty Chicken Shop was increased by the growing demands for chicken and beer..<ref>{{cite news|last1=Seo Jung|first1=Kang|title=China is in the storm of Chi-Mc|url=http://m.chosun.com/svc/article.html?contid=2014030200188|accessdate=2 March 2014|publisher=Chosun Media}}</ref>Korea has chicken franchise companies around 200. In this market about 10% of companies are active in that area through differentiation of the taste of source or recipe.<ref>{{cite news|last1=Woo Seok|first1=Lee|title=Culture and Industry of Chi-Mc|url=http://www.sportsseoul.com/?c=v&m=n&i=97032|accessdate=24 November 2014|publisher=Sports Seoul|date=7 August 2014}}</ref>
 
The word ''chicken'' and ''beer'' were not used in conjunction until 2002 with the Korea–Japan World Cup. Public parks would often have large screens to watch the games, and people would dress in red (the colour and nickname of the [[South Korea national football team|home team]]) and gather together to cheer for the World Cup, while eating chicken and drinking beer. The number of chicken restaurants increased from around 10,000 to 25,000 after the World Cup.<ref name=":0" />
=Chi-Mc appeared in popular culture : drama, movie, UCC, etc...=
 
Chimaek Street is planned to be built in [[Gimpo]], South Korea. There is a prospect that various chicken restaurants will be gathered in one place and that world beer and various kinds of chicken will be a specialty of Gimpo city.<ref>{{Cite web|url=http://leaders.asiae.co.kr/news/articleView.html?idxno=73358|title=김포 운양동에 치맥특화거리가 조성된다.|date=29 August 2018|access-date=27 December 2018|archive-date=27 December 2018|archive-url=https://web.archive.org/web/20181227133133/http://leaders.asiae.co.kr/news/articleView.html?idxno=73358|url-status=dead}}</ref>
 
There are many ''chimaek'' festivals in Korea, including the Seoul Chimaek Festival which is held in mid-October in downtown [[Seoul]]. It is an event to promote Korean food culture abroad by combining chicken and beer.<ref>[[:ko:서울치맥페스티벌|서울치맥페스티벌]]{{Circular reference|date=March 2020}}</ref>{{Circular reference|date=July 2019}} In [[Daegu Metropolitan City]], a ''chimaek'' festival was held in 2013.<ref name=lee /> In 2013, a ''chimaek'' festival in [[Ningbo]], China, drew some 400,000 visitors in its first three days.<ref name=lee />
 
== Sports ==
Chimaek is popular choice for people watching sports events such as [[World Cup]] and [[Asian Cup]] Especially, Convenience stores and fried chicken franchises enjoying a busy season during the World Cup. <ref>[https://koreajoongangdaily.joins.com/2022/11/29/business/industry/Korea-worldcup-chicken/20221129164711387.html Chimaek wins during World Cup as Koreans chow down and chug] - Korea JoongAng Daily</ref>
 
== Outside Korea ==
===China===
Chimaek is also popular in [[China]] because of the popular drama ''[[My Love From the Star]]'', in which Cheon Song-i, the heroine, said "A snowy day is just perfect for our Chimaek time&nbsp;..."; which triggered the phenomenon. Specialty chicken shops have been more numerous in China. Uploading pictures of oneself holding a chicken in one hand and a beer in the other on social networks became a trend.<ref name=wsj/><ref name=Kang>{{cite news|last1=Seo Jung (서정)|first1=Kang (강)|trans-title=China is in the storm of Chimaek|title=중국 치맥 열풍..'별그대' 전지현 대사 한마디 때문에|url=http://m.chosun.com/svc/article.html?contid=2014030200188|access-date=2 March 2014|publisher=[[ChosunMedia]]|archive-date=1 December 2018|archive-url=https://web.archive.org/web/20181201051239/http://m.chosun.com/svc/article.html?contid=2014030200188|url-status=dead}}</ref>
 
Since December 2014, Chinese people have been willing to wait an average of three hours in front of a Korean-brand chimaek shop to enjoy the food.{{citation needed|date=May 2019}} At the time of the drama's airing, thousands of "Chicken Mac sets" were sold in Hangzhou,{{citation needed|date=May 2019}} and Lotte Mart in China offered a 25 percent discount for a chicken and six cans of [[Tsingtao Brewery|Tsingtao beer]].{{relevance inline|date=May 2019}}
 
===United States===
The 2023 Oakland's Annual Chimaek Festival was held for the first time in Oakland, California. <ref>[https://www.enjoydkb.com/oakland-chimaek-festival Oakland's Annual Chimaek Festival] - DOKKAEBIER</ref>
 
== Restaurants ==
'Chi-Mc' is a cash cow in the field of franchise.Demand offor Specialtyspecialty Chicken Shopchicken wasshops increased bywith the growing demands for chicken and beer..<ref>{{cite news|last1=Seo Jung|first1name=Kang|title=China is/> in the stormAsof Chi-Mc|url=http://m.chosun.com/svc/article.html?contid=2014030200188|accessdate=2 March 2014|publisher=Chosun, Media}}</ref>Korea hashad 192 chicken franchise companies around 200. In this market aboutAbout 10% of companies are activeknown infor thatunique area through differentiation of the taste of source or reciperecipes.<ref name=lee>{{cite news|last1=Woo Seok|first1=Lee|title=[SS먼데이 이슈추적]치킨은 어떻게 치느님이 되었나. 치맥 문화와 산업|trans-title=Culture and Industry of Chi-Mc|url=http://www.sportsseoul.com/?c=v&m=n&i=97032|accessdateaccess-date=24 November 2014|publisher=Sports Seoul|date=7 August 2014}}</ref>
 
== See also ==
* [[List of chicken dishes]]
* [[Anju (food)]]
 
==References==
{{reflist}}
 
{{Chicken dishes|state=collapsed}}
 
[[Category:South Korean chicken dishes]]
[[Category:Beer in South Korea]]
[[Category:Fried chicken]]

Retrieved from "https://en.wikipedia.org/wiki/Chimaek"
 




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