Corporate behaviour: Difference between revisions

Businesses have many [[stakeholder (corporate)|stakeholder]]s who influence corporate behaviour. However, businesses who adopt the [[stakeholder theory]] are likely to appeal more to their stakeholders as they are showing their care and commitment towards them. This helps to strengthen the corporate behaviour within a firm and reduces the need for stakeholders to demand change.<ref>{{cite book|title=Strategic Management: A Stakeholder Approach|date=11 March 2010|publisher=Freeman, R.Edward|isbn=9780521151740|url=https://books.google.com/books?id=NpmA_qEiOpkC&q=stakeholder+approach|access-date=6 Oct 2014}}</ref><ref>{{cite book|title=Strategy for Sustainable Competitive Advantage|date=4 May 2012|publisher=Chaston, Ian|isbn=9781136325694|url=https://books.google.com/books?id=H6DcuJNr79YC&dq=stakeholder+influence+on+organisational+behaviour&pg=PA120|access-date=7 Oct 2014}}</ref> With the various factors affecting society and economy in modern times, stakeholdesstakeholders are increasingly showing an interest in [[Corporate Social Responsibility]] (CSR). ''Strategic CSR'' is also considered a [[marketing strategy]] and therefor a potential source of [[competitive advantage]].<ref name="CSR" />