Dosirac: Difference between revisions

Since thebeing 1990sintroduced (whento itthe wasmarket first introduced toin the market1990s, ''Dosirac'' has become one of the most popular brands of instant noodles in Russia and Central Asian nations such as [[Kazakhstan]] and [[Uzbekistan]], albeit slightly rebranded as ''Do'''sh'''irac'' ("''Доширак''" in Cyrillic).<ref>{{cite news|last=Park|first=Si-soo|date=2013-06-04|title=Paldo expanding business in Russia, US|work=[[Korea Times]]|url=https://www.koreatimes.co.kr/www/art/2021/03/688_136919.html|url-status=live|access-date=2021-07-23|archive-url=https://web.archive.org/web/20210723122405/https://www.koreatimes.co.kr/www/art/2021/03/688_136919.html|archive-date=2021-07-23}}</ref> It was first introduced to Russians through sellers who visited Korea via the port of [[Busan]].<ref>{{Cite web |last=Park |first=Yong |date=2013-06-28 |title=Korean cup noodle attacks the taste of the world |url=https://www.donga.com/en/article/all/20130628/406521/1 |access-date=2022-04-12 |website=[[The Dong-a Ilbo]] |language=en}}</ref> To facilitate its growing popularity in the country, Paldo had opened a subsidiary in Russia in 2002.<ref>{{Cite web |last=Choi |first=Joon-ho |date=2018-07-29 |title=Korean ramyeon fires up foreign taste buds |url=https://koreajoongangdaily.joins.com/2018/07/29/industry/Korean-ramyeon-fires-up-foreign-taste-buds/3051213.html |access-date=2022-04-12 |website=[[Korea JoongAng Daily]] |language=en}}</ref> It makes up over 60% of the instant noodle market in Russia and its immense popularity has led people in the country to refer to all instant noodles as Do''sh''irac.<ref>{{cite news|url=http://biz.chosun.com/site/data/html_dir/2015/04/22/2015042204957.html|title=팔도 도시락 컵라면40억개 팔렸다|last=Jeong|first=Seong-jin|date=23 April 2015|work=[[Chosun Biz]]|access-date=2015-09-22}}</ref> In June 2019, Paldo applied to register Doshirac as a trademark with Russia's [[Federal Service for Intellectual Property (Russia)|patent office]]; after being rejected, the application sparked a court case that Paldo eventually won in 2021.<ref>{{Cite web |last1=Chung |first1=Hee-young |last2=Lee |first2=Eun-joo |date=2021-04-19 |title=Paldo's Doshirak gains well-known trademark recognition in Russia |url=https://pulsenews.co.kr/view.php?year=2021&no=374995 |access-date=2022-04-12 |website=[[Maeil Business Newspaper|Pulse]] |language=en}}</ref>