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Heidi moment

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Heidi moment is a term referring to a network or television station cutting away from a sports program before its completion in favor of the next scheduled program, with the sporting event completed after the event was taken off the air. The term was based on the so-called Heidi Game incident involving NBC coverage of a game involving the Oakland Raiders and the New York Jets on November 17, 1968.

Before the Heidi Game

On June 25, 1963, in the second to last over of the 2nd Test cricket match between the England and West Indies teams at Lord's, the BBC left the match for the scheduled news at 5:50 pm, even though England only needed eight runs to win and the West Indies two wickets and a draw or tie was also possible. However, Kenneth Adam, Director of Television and a cricket fan, was watching and managed to order the news off the air and a return to the cricket. The first news story, which was about President John F. Kennedy, was faded out and the last part of the match was shown, which ended in a draw with England at 228–9, six runs short of winning.^{[citation needed]}

Since the Heidi Game

On December 22, 1968, CBS interrupted coverage of a Western Conference championship game between the Minnesota Vikings and Baltimore Colts in order to show a broadcast of the Apollo 8 mission. The interruption began approximately three minutes before halftime of the game, and lasted 17 minutes. CBS showed highlights of the missed action (which involved no scoring) when the network returned to football; nonetheless, the network received approximately 3,000 complaints after the game.
On September 26, 1981, the scheduled Major League Baseball Game of the Week between the Detroit Tigers and Milwaukee Brewers had ended, and the NBC affiliate in Buffalo, New York, WGRZ, picked up the network's backup game, a Houston Astros-Los Angeles Dodgers contest in which Nolan Ryan was pitching his lone National League no-hitter. However, the coverage suddenly ended just as the ninth inning started, when the local station cut away to regular programming. WGRZ felt duty-bound to present a naval training film--Life Aboard an Aircraft Carrier.^[1]
In 1982 the team handball world championships were played in West Germany. The final on March 7 stood between USSR and Yugoslavia and went into double overtime. In Denmark, the game was broadcast on Danmarks Radio (DR), then the only television station in Denmark. During overtime, the game was cut off for a scheduled newscast. The anchor promised that the final minute of the game would be shown following the newscast. A couple of minutes into the news, the phone on the newsreader's desk rang (they did not use earpieces then). He answered it: "Yes... right now? ...yes", then hung up and told viewers that they would rejoin the game. As it turned out, the chief executive of DR television had been watching the game at home and was so displeased with the cutoff that he called the studio and gave a direct order to resume the broadcast of the game.
On June 13, 1982, in Brazil, Rede Globo was broadcasting the Formula One Labatt's Grand Prix held at Circuit Gilles Villeneuve, but a late start (5:15 pm Brasilia time) during the race, followed by a two-hour delay after a crash at the start that killed Riccardo Paletti, forced the race start to be past 7:00 pm. At 8:00 pm (one hour into the restarted race), the race coverage was interrupted in favor of the Sunday show Fantástico. The last lap was broadcasted live during the show, so many Brazilians saw the victory of Nelson Piquet.
Up until the mid-1980s, Hockey Night in Canada also used to switch from the end of late running games to show the start of The National. Dave Hodge once threw a pencil in the air after he had to announce CBC Television's decision to not show the end of an overtime game, and was subsequently fired.
NBC left the 1991 NHL All-Star Game after the second period for news coverage of Operation Desert Storm. The network did not return to the game and the Campbell Conference went on to defeat the Wales Conference, 11–5, behind Vincent Damphousse.
In the late 1990s, WTRF-TV, Wheeling, West Virginia's CBS affiliate, left coverage of the NASCAR Bud Shootout for local programming as the field came to the white flag (indicating the start of the final lap of the race).
On April 1, 2000, the NASCAR Busch Series Albertson's 300 from Texas Motor Speedway was delayed by rain for over 4 hours. CBS switched to a Final Four pregame show at 4 p.m. EST, stating that the race would resume live on TNN, which was then a sister cable network, whenever it started (the race was cut to TNN at 4 pm ET the previous year because of the NCAA Final Four Pre-Game Show). However, at 6 pm ET, a crawl on the bottom of the screen on TNN said that due to continuing delays, the race would not be broadcast (even though the race actually restarted at about the time the crawl came on the screen). The program on at the time of the crawl was a children's cartoon movie called An American Tail: Fievel Goes West. Some attribute this incident to new MTV Networks management which had taken over CBS Cable operations in advance of Viacom's takeover of CBS (which was official a month later), and ignored the CBS Charlotte division that ran the network's motorsports operations, which was shut down by MTV that November. In 2001, MTV Networks, the division of Viacom that ran TNN, was sued by two auto racing sanctioning bodies (American Speed Association and World of Outlaws) for breach of contracts CBS had signed; CBS had owned 25% of the American Speed Association, which they purchased after losing NASCAR rights at the end of the 2000 season, and extended their World of Outlaws contract after also losing NHRA rights. This led to the demise of the original American Speed Association, and a short-lived split in winged dirt sprint car racing. Viacom still owns the renamed Spike, but the CBS network's parent company was spun off into CBS Corporation in 2005.
On May 16, 2001, another NHL hockey game on the CBC was abruptly cut off on CBUT Vancouver at 7:58 p.m. Pacific Daylight Time during the second overtime of a playoff game involving two American teams, as the provincial polls were about to close, even though the election was a predicted landslide. The CBC had the ability to warn its viewers in BC that they would switch to election coverage at around 8 pm (through text scrolls, overtime intermission news breaks), yet failed to do so and thereby surprised viewers with the sudden cutoff.
On November 10, 2001, NBC affiliate, WSLS-TV, in Roanoke, Virginia cut away from live coverage of the GNC Live Well 300 Busch Series event from Homestead-Miami Speedway with 7 laps to go to show an infomercial.
On June 13, 2004, ABC cut away from the final round of the Buick Classic PGA Tour golf tournament at 7 p.m. ET to show a rerun of America's Funniest Home Videos. Three players were involved in a sudden-death shootout when ABC signed off. Again, this was only in the Eastern and Central time zones; the coverage continued on the West Coast.
In 2004, during the coverage of an Australian cricket test match where Shane Warne was on the verge of becoming the sport's highest ever wicket-taker, the Nine Network cut to a game show, The Price is Right.
On April 24, 2005, as the San Marino Grand Prix reached its climax, and Fernando Alonso and Michael Schumacher were fighting for the win, ITV went to a 2:30 commercial break and missed two of the final three laps, rejoining in the middle of the final lap, in which Alonso won. ITV later apologized for the incident.
On April 30, 2006, viewers of ABC7 Monterey (a special cable version of ABC-owned KGO-TVinSan Francisco for the Monterey market, which at the time did not have an ABC affiliate), did not see the end of a National Basketball Association playoff game between the Phoenix Suns and the Los Angeles Lakers. The feed was cut off with one minute remaining in the overtime period in favor of an infomercial advertising a DVD, The Best of the Dean Martin Variety Show. Viewers missed Kobe Bryant's game-winning shot at the buzzer. The shot gave the Lakers a 3-games-to-1 lead in the series; however, the Lakers lost the series by dropping the final three games.
On September 9. 2006, in Brazil, RedeTV! was broadcasting a boxing fight between Luciano Olho de Tigre, from Brazil and La Pantera Negra, from Argentina, a Belt fight for the South American Association of Boxing. It was an undefinited fight, because both Luciano and La Pantera had great fighting until the end. But, just before the points decision that would definite the New South American Boxing owner of that belt, the broadcast was cut off in favor of an infomercial advertising by the bank Fininvest. Only at the newscast broadcast after, the audience knew that Luciano was the winner.
An April 11, 2007 NHL first round Stanley Cup playoff Game 1, which had the Dallas Stars playing in Vancouver against the Canucks, went into quadruple overtime. The game, which started at 10:00 p.m. ET aired in the United States on Versus, and lasted 5 1/2 hours, but was interrupted on some cable systems in the fourth overtime period by an infomercial, preventing viewers from watching Vancouver score the winning goal two minutes before the start of a fifth overtime, and win, 5–4. It is somewhat common for some cable systems to sell their own infomercial time on networks during non-programming overnight hours. After hearing complaints from viewers, Versus stated it would review its policies to prevent this from happening again, and try to figure out what triggered the infomercial to air.^[2]^[3]
One month later, on May 19, 2007 NHL Eastern Conference Finals of the Stanley Cup playoffs Game 5, which had the Ottawa Senators playing in Buffalo against the Buffalo Sabres, went into overtime. The game, which started at 2:00 p.m. ET aired in the United States on NBC. NBC pre-empted overtime coverage outside of the Buffalo and Rochester areas though in order to show pre-race coverage of the 2007 Preakness Stakes. The remainder of the game was televised on Versus. However, some cable providers do not carry Versus; thus, some viewers were unable to see the game's end which resulted in an Ottawa victory and their first ever trip to the Stanley Cup finals. NBC also did not warn much about the transition, which had a two-minute delay due to a foul-up at Versus’ master control in Denver. The deciding goal of the hockey playoff game ended up being scored an hour before the actual Preakness race was run.^[4] However, the first half-hour of horse racing preshow coverage earned a 3.8 rating, whereas the last half-hour of hockey, which immediately preceded it, had just a 1.5.^[5]
On May 26, 2007, only the first 19 laps of NASCAR Craftsman Truck Series Ohio 250 race were shown on Fox, due to a long rain delay that followed. When it ended nearly three hours later, the broadcast window had ended and regional telecasts of Major League Baseball replaced it. SPEED showed the entire race, with Fox graphics and other production elements, on tape delay at 11 p.m. ET that night.^[6] The oddity of this situation was that SPEED Channel showed live continuing coverage of the race from when it resumed on lap 20 at about 5:30 p.m. ET. However, when it started raining again on lap 107 at about 6:45 p.m. ET, SPEED Channel left the race and said that the conclusion would be seen on tape-delay at 11 p.m. ET under terms of NASCAR's television contractual restrictions. Under terms of NASCAR's television contracts (one for each national series), two live NASCAR broadcasts of different national series are prohibited from airing at the same time. ESPN2 was scheduled to begin live coverage of the Busch Series Carquest Auto Parts 300 from Lowe's Motor Speedway at 7:30 p.m. ET with NASCAR Countdown.)
A 2002 Busch Series Race race on FX at Kentucky Speedway that was stopped because of a rain delay for the evening and restarted the ensuing Sunday afternoon aired on tape-delay later in the evening after a Winston Cup race at Michigan International Speedway on Fox finished.
After further discussions, NASCAR intended that it only applies to race start times. On July 18, 2009, Speed's coverage of the Camping World Truck Series Built Ford Tough 225 in Sparta, KY, overlapped into ESPN2's NASCAR Countdown for the Nationwide Series Missouri-Illinois Dodge Dealers 250inMadison, Illinois, and was allowed to continue. The Truck race ended 30 minutes before the green flag of the Nationwide race.
An August 18, 2007, Canadian Football League game between the Saskatchewan Roughriders and the Edmonton Eskimos was delayed for 55 minutes with Edmonton leading 32–27 due to thunderstormsatMosaic StadiuminRegina. The CBC subsequently switched to a film, The Good Thief, starring Nick Nolte. By the time the game resumed, senior managers had turned off their cell phones for the evening and were unreachable, and an employee in the CBC programming department subsequently took control of the situation and refused to switch the network back to the game, except in Saskatchewan. The Roughriders subsequently scored 12 points and won the game 39–32. A senior manager of CBC Sports later criticized their network's failure to show the entire game live from coast to coast, and the network eventually broadcast the game on tape delay the following evening. However, the CBC has refused to discipline (or even name) the employee responsible.^[7]^[8]^[9]
On September 30, 2007, ESPN coverage of the LifeLock 400 from Kansas Speedway was switched from ABCtoESPN2 between the second rain delay at 6 pm in order for local ABC affiliates in the Eastern and Central time zones to air local news, ABC World News, and then to show ABC's primetime schedule. This was contrary to a recent NASCAR practice which is for a race that runs long because of rain delay to finish on the broadcast network. The practice began in 2002 when the UAW-GM Quality 500atLowe's Motor Speedway on NBC was delayed by rain; NBC stayed with the broadcast, instead of moving it to TNT, allowing Jamie McMurray's upset win to be broadcast on network television in primetime. The practice continued was kept by both Fox and NBC afterwards, and pushed other races (notably the Daytona 500) into primetime intentionally. In April 2005, the Aaron's 312 Busch Series race at Talladega Superspeedway had a three-hour rain delay, starting shortly after 4:35 pm CT. The 500-kilometer, 117-lap race ran into prime-time, nearing the end of available light, and into green-white-checker finish, where the race ended after 120 laps. Fox continued with the broadcast, marking the first time NASCAR's No. 2 series had a network prime-time broadcast. Two months later, NBC had a 2 1/2-hour rain delay during the Pepsi 400 at Daytona, airing the start as the race started at 11 pm, even though it ended after 2 am ET the morning, and that September, the Busch Series made its intentional debut in network prime-time. With the Nationwide Series, ESPN has discontinued the practice of having that series on broadcast network television in prime-time.
Just 13 days after the LifeLock 400 on October 13, 2007, KTKA-TVinTopeka, Kansas left ESPN on ABC's coverage of the NASCAR Bank of America 500 at 10 pm Central Time (11 p.m. ET) to carry the local newscast and did not return for the final six laps once the race resumed after a red-flag delay that had started at the time of the newscast.^[10]
Equivalents also exist on radio, though usually in these cases it is usually due to a station being the flagship station for a certain team and being required to place priority on that team no matter the scheduling and broadcasting circumstances. For example, KSPN, the local affiliate for ESPN RadioinLos Angeles, joined the network for its coverage of the 2008 Orange Bowl (January 3), but did not air the finish of the game, in fact leaving it at halftime to join the USC conference college basketball opener at California.
During the Anaheim Angels / Oakland Athletics game on June 8, 2008, KCOP-TV in Los Angeles abruptly left the game before the A's Mark Ellis hit a walk-off grand slam in the 12th inning. At 5 pm, before that final pitch, KCOP left the game with a test pattern, its station logo, then a commercial, and its next program, the movie Smilla's Sense of Snow. The cutoff was due in part to an error by the game's transmitters, Vyvx and AT&T.^[11]
On June 10, 2008, ABC Wichita, Kansas affiliate KAKE broadcast an Emergency Alert System (EAS) test during the last few minutes of the 2008 NBA Finals.^[12] Generally, EAS standards recommend not scheduling tests during events of great importance, including national sporting events such as the NBA Finals.
On November 9, 2008 (almost 40 years to the date of the Heidi Bowl), ESPN moved the Checker O'Reilly Auto Parts 500k NASCAR Sprint Cup playoff race No. 9 from ABC to ESPN2 during a red flag on Lap 274 of 312 (it was extended to 313 laps because of green-white-checkered). This took place except on the West Coast to make room for America's Funniest Videos, a regularly scheduled program, and also to protect Desperate Housewives, which airs at 9 pm, and unlike other network programming, is not permitted to be delayed by sports overrun. NASCAR's Brian France blasted ESPN for this move.
On Wednesday February 4, 2009, millions of viewers watching an FA Cup 4th round replay between Liverpool and Everton on most of the ITV network missed the winning goal in the last two minutes of extra time due to a technical error in which the feed was switched to an advertisement break at the wrong time. Viewers in southern England, Wales and Northern Ireland missed the goal entirely – the picture returning to show the celebrating Everton players. Viewers in northern England and southern Scotland returned to the live feed around five seconds before the goal was scored.^[13]
On Sunday February 1, 2009, during Super Bowl XLIII, millions of viewers in Mexico who were tuning into the game on Canal 5 and Azteca 7 suddenly saw it randomly cut off during the game and the half time show to broadcast electoral advertising for the 2009 Mexican legislative election, with each interruption lasting up to six minutes. Many irate viewers called the stations in response to the actions. The Federal Electoral Institute (IFE) later explained that the messages were cleared for broadcast from 6:00 am until midnight. IFE also commented that many broadcasters were cutting out of programming at random moments to broadcast the messages. A few days later, all television networks changed their policies on when during the programs that the messages should be broadcast, following complaints from viewers.^{[citation needed]}
Also on Sunday February 1, 2009, in Tucson, Arizona and surrounding areas, the analog but not digital feed of the Comcast cable service was interrupted during Super Bowl XLIII by an unknown party, when 30 seconds from Playboy Enterprises-owned adult cable television channel Shorteez was broadcast to homes just after Larry Fitzgerald scored his fourth quarter touchdown to take the Cardinals to a 23–20 lead. Minutes before this occurred, 10 seconds of an end credit segment from ClubJenna, another Playboy-owned channel, was shown.^[14] Comcast offered a $10 credit for customers who claimed to have seen the incident,^[15] and the Federal Communications Commission announced that it would investigate the cause of the incident.^[16]
On Sunday December 13, 2009, Mexican TV station Azteca 13 cuts the celebration of the championship of Monterrey Mexican First Division soccer team after beating Cruz Azul 2–1 in order to air the next episode of the reality show La Nueva Academia. The cut was announced to be passed by other TV station, Azteca 40, never mind that that station is only available in the Mexico City area, with its only national coverage via cable and satellite.
On May 18, 2010, Versus left the coverage of Stage 3 of the 2010 Tour of California with only two kilometers to go, for a pregame show for Versus' hockey game between the Philadelphia Flyers and the Montreal Canadiens. Scheduling conflicts and contractual obligations was what led to the cutaway. In response to Versus' cutoff, Lance Armstrong, who did not participate in the Tour of California, tweeted: "Who's the dumbass @versustv that cut off @AmgenTourofCali coverage w/ a mile to go for pregame hockey?? #pathetic".^[17]
On September 13, 2010, CBS's coverage of the US Open was in overtime, due to frequent rain delays. At 8 pm ET, the network passed its coverage to ESPN2, which covered the event using CBS's graphics and logo, while CBS carried on with its normal prime-time schedule, beginning with a repeat of Two and a Half Men. Some CBS affiliates, sensing the continual rain delays, left the match to rejoin its local programming.^[18]
On March 31, 2012, viewers of CBS's coverage of the Kansas / Ohio State Final Four semifinal missed out on the final 2.8 seconds of the game when the network presented an instant replay showing a penalty offense at what they thought was a safe breakaway point, when Kansas was in a two point lead, but while the instant replay was presented, game play resumed, and by the time CBS returned to live action, only one second remained in the game. Nevertheless, no additional points were scored, and Kansas won 64–62.^[19]
On February 16, 2013, NBC Sports Network cut away from the Woman's National Curling Championship match to air the La Salle va St. Joseph's A10 basketball game. The curling match finished 10 ends of regulation tied 6-6, forcing the playing of an 11th end. When they cut to the basketball game, it was still within the first minute. The extra end was completed with about 2 minutes left in the first quarter.
On March 31, 2013, CBS cut away from the men's final as the Sony Open tennis championship neared its conclusion in a winner-take-all tiebreaker, in order to show an NCAA Michigan-Florida basketball game.

References

^ Baseball Hall of Shame 2 (1986), by Nash and Zullo; pp. 108–09

^ [1]^{[dead link]}

^ Phillips, Roger (May 21, 2007). "The NHL's "Heidi" Moment". Dow Jones / eSanJoaquin. Archived from the original on September 24, 2011. {{cite web}}: Cite has empty unknown parameters: |month=, |separator=, |deadurl=, and |coauthors= (help)

^ Network Shuffle Leaves N.H.L. Out in the Cold

^ NBC defends horses-over-hockey decision

^ "Mansfield Truck Race". Speedcouch.com. 2007-05-26. Retrieved 2009-11-11.

^ "CBC News – Saskatchewan – Clipping of CFL game 'incorrect decision,' says CBC Sports boss". Cbc.ca. 2007-08-20. Retrieved 2009-11-11.

^ "CFL comments on broadcast disruption – OurSports Central – Independent and Minor League Sports News". OurSports Central. 2007-08-19. Retrieved 2009-11-11.

^ "CBC Has "Heidi" Moment, Airs Movie Instead Of CFL Conclusion". SportsBusiness Journal Daily. Street & Smith's. August 20, 2007. Archived from the original on September 24, 2011. {{cite news}}: Cite has empty unknown parameters: |pmd=, |deadurl=, and |trans_title= (help)

^ "The Daly Planet: ABC TV Station Problems Continue For NASCAR". Dalyplanet.blogspot.com. 2007-10-17. Retrieved 2009-11-11.

^ DiGiovanna, Mike (June 9, 2008). "TV viewers cut off from the conclusion". Los Angeles Times. Archived from the original on September 24, 2011. It probably won't live in infamy for decades, but Channel 13 had its own Heidi moment {{cite news}}: Cite has empty unknown parameters: |trans_title= and |deadurl= (help)

^ "Whoops: ABC Tests The Emergency Alert System During The Last Minute Of Last Night's NBA Finals Game". Consumerist. 2008-06-11. Retrieved 2008-06-11.

^ "ITV caught offside by goal". The Sun. 2009-02-04. Retrieved 2009-02-04.

^ Spangler, Todd (2009-02-05). "Comcast Offers $10 Credit After Super Bowl Porn Blunder". Multichannel News. Retrieved 2009-02-05.

^ Pedersen, Brian J. (2009-02-02). "UPDATED: Comcast offers $10 credit to Tucson customers who saw Super Bowl porn". Arizona Daily Star. Retrieved 2009-02-04.

^ Grossberg, Josh (2009-02-05). "Feds Planning Super Bowl Porn Probe". E! Online. Retrieved 2009-02-05.

^ Killion, Ann (May 19, 2010). "Armstrong slams Versus for poor Tour of California coverage". SI.com. Archived from the original on September 24, 2011. {{cite news}}: Cite has empty unknown parameters: |pmd=, |deadurl=, and |trans_title= (help)

^ Baker, Katie (September 14, 2010). "Tennis Has Its Heidi Moment, And Everyone Is Pissed". Deadspin.com. Archived from the original on September 24, 2011. {{cite web}}: Cite has empty unknown parameters: |month=, |separator=, |deadurl=, and |coauthors= (help)

^ Yahoo: "CBS doesn’t show viewers final seconds of Kansas-Ohio State game", April 1, 2012.

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