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Line 22: ==History and topics== [[Image:Gurudeva celebrating Hinduism Today.jpg\|255px\|thumb\|left\|1991: The founder, [[Sivaya Subramuniyaswami]], celebrating the magazine with followers in [[Malaysia]].]][[File:2016_Hinduism_Today_face_page.jpg\|~~150px~~140px\|thumb\|left\|25 years later: January 2016 issue of ''Hinduism Today'']]''Hinduism Today'' was launched in 1979 by [[Sivaya Subramuniyaswami]] (Gurudeva), published by his non-profit organization Himalayan Academy. Originally ''The New [[Saivite]] World'', the magazine was a small black-and-white periodical without a fixed publication schedule. The first issue appeared February 1979, with the goal of giving a voice to Gurudeva's worldwide fellowship in a way that was easy to read, simple to produce, mail and handle. The newsletter was to be a people-oriented paper, not so much devoted to philosophy or teaching since the Himalayan Academy was publishing books on Hindu-related [[Metaphysics\|metaphysical]] topics as early as 1957.<ref>[http://www.hinduismtoday.com/modules/smartsection/category.php?categoryid=160 ''Hinduism Today'', February 1979 issue]</ref> Over the years, ''Hinduism Today'' has evolved to embrace everything of interest to a Hindu. In 1996, Sivaya Subramuniyaswami upgraded the newspaper ''Hinduism Today'' to a magazine. Recently, another milestonewas reached when the magazine became available online. The physical magazine now utilizes high-grade printing material, which is dipped in an attractive [[Glaze (painting technique)\|glaze]]. Photographs, drawings, and the magazine's aesthetically tuned interior design further add to the magazine's unique ability to convey the sensibilities of an entire culture through the print medium. Advertisements are designed and placed together at the end of each issue so as to avoid any hindrance to the reading experience. The over 275,000 readers of the magazine primarily reside in North America, Europe, India, Singapore, Malaysia, Africa and Mauritius.<ref>[http://www.e-zine-list.com/ezines/002/1742.shtml/ John Labovitz's eZine list]</ref> Line 31: ==Service to Hindu spirituality== [[File:Media Studio.JPG\|~~320px~~340px\|thumb\|right\|Inside the Media Studio, the headquarters for Hinduism Today on the island of Kauai.]]Observes Sivaya Subramuniyaswami (Gurudeva): "Hinduism Today was created to strengthen all the many diverse expressions of Hindu [[spirituality]], to give them a single, combined voice because everywhere else their voices were individualized. There was nothing that encompassed the whole Hindu experience around the world. Every religious order has a mission and instead of starting an eye-clinic or an orphanage, we created a global publication to advance the cause of Hindu [[Dharma]]." <ref>[http://www.hinduismtoday.com/modules/wfchannel/index.php?wfc_cid=11 The Story of ''Hinduism Today''] by Lavina Melwani</ref> While Hindus living in India are surrounded by their culture and faith, ''Hinduism Today''{{'}}s mandate is to also reach the millions of Hindus who are trying to keep their faith alive in far-off places surrounded by different cultures. Specific goals of the magazine include:

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