Langostino: Difference between revisions

{{worldwideglobalize|date = February 2019}}

In March 2006, [[Long John Silver's]] garnered controversy by offering a dish they called "Buttered Lobster Bites" without making it clear in its advertising that these were made from "langostino lobster."<ref>{{cite news|url= http://www.cbsnews.com/stories/2006/10/04/politics/main2059973.shtml?source=RSSattr=Business_2059973|title= Taking Aim At 'Impostor Lobster'|accessdate=October 30, 2007 |publisher=[[CBS News]] |date=October 4, 2006}}</ref> The [[Federal Trade Commission]] ultimately launched an investigation into deceptive advertising practices by the chain, because [[Food and Drug Administration]] regulations require that anyone marketing langostino as lobster must place the qualifier "langostino" adjacent to the word "lobster," and Long John Silver's not only failed to do this, but ran a television commercial making use of an American lobster in a manner that the Commission concluded was contributing to the misperception that the product was American lobster.<ref name=Engle2009>{{cite web|last1=Engle|first1=Mary Kolb|title=Closing Letter to Phillip Allen, Esq. Counsel to Long John Silver's|url=https://www.ftc.gov/sites/default/files/documents/closing_letters/long-john-silvers/090623lobsterclosingletter.pdf|publisher=Federal Trade Commission|accessdate=1 June 2015|date=June 24, 2009}}</ref> Upon being contacted by the Commissioncommission, Long John Silver promptly terminated the television commercial campaigns, revised its website, and committed both to prominently placing the word "langostino" adjacent to the term "lobster" in all future advertising, and to revising its existing in-store materials accordingly within eight weeks, and on June 24, 2009, the Commission wrote to the chain to inform them that they had no intention of taking further action at that time.<ref name=Engle2009/>