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Altered template type. Add: date, newspaper, authors 1-1. | Use this bot. Report bugs. | Suggested by Spinixster | Category:Coffee brands | #UCB_Category 58/158
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In 2006, Nescafé launched the new coffee machine system "[[Dolce Gusto]]" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves (cappuccino, latte macchiato, espresso, lungo, etc.). Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries. Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee beans, instead of instant coffee.
In the UK in August 2009, Nescafé unveiled a £43 million ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline "Coffee at its brightest".<ref>{{Cite
Nescafé was ranked 153rd among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Nescafé was ranked 230th among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Nescafé was ranked 209th among India's most trusted brands.<ref>{{Cite web|url =http://www.trustadvisory.info/allindia_2014.html|title =India's Most Trusted Brands 2014|publisher =Trust Research Advisory|url-status =dead|archive-url =https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html|archive-date =May 2, 2015}}</ref> Nestle India has branded [[instant coffee]] as Nescafe Classic and the 70:30 mix of instant coffee and [[chicory]] as Sunrise.<ref>{{Cite web |url=http://www.thehindubusinessline.com/2003/09/13/stories/2003091301251100.htm |title=Chicory notification may not hit HLL, Nestle — 'PFA rule amendment only minor' |access-date=February 3, 2018 |archive-date=May 5, 2005 |archive-url=https://web.archive.org/web/20050505042527/http://www.thehindubusinessline.com/2003/09/13/stories/2003091301251100.htm |url-status=live }}</ref> In Australia and New Zealand, the original instant coffee is branded "Blend 43", originally to differentiate product made locally from imported beans, from the imported version.<ref>{{Cite web|title=NESCAFÉ BLEND 43 Coffee Can 1kg x 6|url=https://www.nestleprofessional.com.au/nescafe/nescafe-blend-43-coffee-can-1kg-x-6|access-date=November 24, 2020|website=Nestlé Professional|language=en-au|archive-date=April 2, 2020|archive-url=https://web.archive.org/web/20200402082538/https://www.nestleprofessional.com.au/nescafe/nescafe-blend-43-coffee-can-1kg-x-6|url-status=live}}</ref><ref>{{Cite web |title=Nescafe Blend 43 Review {{!}} Instant coffee |url=https://www.choice.com.au/products/food-and-drink/drinks/tea-and-coffee/nescafe-blend-43 |access-date=September 4, 2022 |website=CHOICE |language=en-au |archive-date=September 4, 2022 |archive-url=https://web.archive.org/web/20220904032347/https://www.choice.com.au/products/food-and-drink/drinks/tea-and-coffee/nescafe-blend-43 |url-status=live }}</ref>
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