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Nova 96.9 (call sign: 2SYD) is a commercial radio station operating in Sydney, Australia.
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| Broadcast area | Sydney, Central Coast, Newcastle, Wollongong |
|---|---|
| Programming | |
| Format | Adult Contemporary |
| Ownership | |
| Owner |
|
| smoothfm 95.3 | |
| History | |
First air date | 1 April 2001 (2001-04-01)[2] |
Call sign meaning | 2 – New South Wales SYD – Sydney |
| Technical information | |
| Class | Commercial |
| ERP | 150 kW |
Transmitter coordinates | 33°43′43″S 151°11′1″E / 33.72861°S 151.18361°E / -33.72861; 151.18361[3] |
| Links | |
| Webcast | novafm |
| Website | www |
The station is owned by NOVA Entertainment along with sister station, smoothfm 95.3
In 2014 Nova had a 4% share of the Sydney audience on average, which is en par with rival ABC FM. Kate, Tim & Marty was the highest rated Nova show receiving 2.9% of Sydney's Drive time audience. Smallzy's Surgery receives a 0.5% share for the nighttime slot and Fitzy & Wippa received an 0.9% of Sydney's Breakfast audience.[4]
In November 2014, Nova held a 0.7% for breakfast and 2.6% share for drive time.[5]
One of the driving forces behind the creation of Nova was the growing demographic of youth who were embracing the commercialised anti-pop movement fronted by such artists as Daft Punk and Spiderbait, but for whom Triple J, operated by the publicly funded Australian Broadcasting Corporation, had no commercial incentives to offer. Initially the music selection on Nova 96.9 was very similar to that of Triple J, and a number of the station presenters, most notably former breakfast hosts Merrick and Rosso, which were also former Triple J staff. However, while Triple J has retained its alternative style, Nova has drifted towards a more commercial format. Meanwhile, other stations have adopted Nova's more varied programming style, to the point where Nova is now hard to tell apart from other commercial FM stations.[citation needed]
Along with its sister stations Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 91.9 Adelaide and Nova 93.7 Perth, Nova claims to be Australia's leading brand in the Women of the 45-54 Age demographic.
Nova 96.9 are major sponsors of A-League club Sydney FC[6] and Australian Football League (AFL) club the Greater Western Sydney Giants.[7]
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