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Yurihonjō Hinakaidō (由利本荘ひな街道), meaning『Yurihonjō city hina doll route,』 is the name of an event held in March in Yurihonjō City in Akita Prefecture in Japan, in which visitors can follow a map of public displays of the traditional Hina dolls at over 50 different locations around the city.
Hinamatsuri, known as the Japanese Doll Festival and celebrated as Girls' Day, is a traditional cultural observance in Japan, held on March 3, the third day of the third month. In 2005, the new city of Yurihonjō was created as a result of a merger of seven towns and one city. Many households had fine Hinamatsuri doll sets, and so in 2008 the new city organized this Yurihonjō Hinakaidō event.
The Shōnai area across the border from Yurihonjō in Yamagata Prefecture used to be an important port of call and trading centre for the Kitamae trading ships (北前船, Kitamaebune?). These ships often brought the latest trends and crafts from the imperial capital in Kyoto, among them the traditional Hina dolls, and for over 100 years Shōnai had organised tours with information and maps to enable people to see the beautiful craftwork of the hina dolls at various places around Sakata, Tsuruoka and the other towns which make up the Shōnai area. Many of the Hinamatsuri doll sets in Shōnai are in immaculate condition and date back hundreds of years, having passed down from generation to generation in the same family home. Currently, from the end of February until the beginning of April, there is a bus tour which takes visitors around the various homes and buildings where the traditional hina dolls are on display. Some of the most notable displays are in the Honma Art Museum (本間美術館, Honma Bijutsukan), Soumaro Tea House (相馬楼茶間, Soumarou Chama) and Chido Museum (致道博物館, Chidou Hakubutsukan).
When, in 2005, the new city of Yurihonjō was created as a result of a merger of seven towns and one city, many of these towns already had their own small-scale hina doll displays, most notably in Yashima. In 2008 the first Yurihonjō Kaidō took place, largely based around the Yashima area.
In 2009, the Hina Doll tour of Yurihonjō tried to encompass the different areas of the newly-merged city with over 50 different locations divided into four main areas: Iwaki in the north; Ouchi and Honjō in the centre; and Yashima in the south. There were various other 'side' events including a special Ohinakko (おひなっこ列車) train service taking visitors to the Yashima hina doll exhibitiion sites on the Yurikogen Railway (由利高原鉄道).
The Hina doll displays in this event vary greatly in size, history and style. For example, the historical dolls on display at the Ooi House (大井家) in Yashima; or the comical servant figures at the Ouchi Denshokan (大内伝承館) or the 'oshie' Hina pictures at the Iwaki Local History Museum (岩城歴史民俗資料館, Iwaki Rekishi Minzoku Shiryōkan)
The Yurihonjō Hinakaidō is coordinated by the Akita Prefecture Yuri Regional Development Office (秋田県由利地域振興局).