Nickelodeon is an Australian free-to-air digital television multichannel owned by Paramount Networks UK & Australia, via Ten Network Holdings.
Logo used since 2023
| |
| Type | Children's entertainment |
|---|---|
| Country | Australia |
| Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Southern NSW & ACT, Regional VIC, Tasmania |
| Network | Network 10 |
| Programming | |
| Language(s) | English |
| Picture format | 576i (SDTV) 16:9 |
| Ownership | |
| Owner | Paramount Networks UK & Australia (Paramount Global) |
| Parent | Ten Network Holdings |
| Sister channels |
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| History | |
| Launched | 27 September 2020; 3 years ago (2020-09-27) |
| Former names | 10 Shake (2020–23) |
| Links | |
| Website | nick.com.au |
| Availability | |
| Terrestrial | |
| Freeview 10 metro (virtual) | 13 |
| Freeview SCA regional (virtual) | 54 |
| Streaming media | |
| 10 Play | |
It originally launched as 10 Shake on 27 September 2020, as Network 10's third multichannel.[1][2] As 10 Shake, the network primarily broadcast children's programmes in the daytime hours (including Nickelodeon library content), and programmes targeting a young adult audience in the evening and prime time hours (primarily sourced from CBS, Comedy Central and MTV). After rebranding as Nickelodeon, the network further dayparted its schedule into blocks under the Nick Jr., Nickelodeon, and Nick at Nite brands.
During a virtual showcase to advertisers in May 2020, Beverley McGarvey, the chief content offer and executive vice president of ViacomCBS Networks UK & Australia, revealed that the broadcaster planned to launch a new digital channel targeting viewers under 50 later in the year.[3]
On 13 July 2020, it was announced that 10 Shake would launch in September. The network would carry children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours would feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden.[4]
It was confirmed on 13 September 2020 that 10 Shake would launch on 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states.[5] Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future.[6][5] But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on 1 August.[7][8] Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This resulted in the end of the pay-TV Nickelodeon channel broadcasting on Foxtel in Australia, whilst continuing to be provided on Fetch TV and Sky.[7]
Prior to the rebrand, 10 Shake featured a mix of repeated shows from their slate of output deals, and shows that made their debut on Australian free-to-air television. Most of its programming was sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon and Comedy Central.[9]
Nickelodeon airs local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas.[10] Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group.[9] This was later replaced by Nick News before the channel was rebranded to Nickelodeon.[11]
Nickelodeon is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations TNQ Regional QLD, CTC Southern NSW/ACT, GLV/BCV Regional VIC and TDT Tasmania.
