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( R e d i r e c t e d f r o m A d A g e )
This article is about the magazine. For the English word, see
Adage .
Ad Age (known as Advertising Age until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930.[1 ] [2 ] Ad Age appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly[1 ] print magazine.
Ad Age President Dan Peres Editor (India) Unais Muhammad Categories Advertising and Marketing Publisher KC Crain Founded January 11, 1930; 94 years ago (1930-01-11 ) Company Crain Communications , Inc.Country United States Based in New York City Language English Website adage .com
Ad Age is based in New York City. Its parent company, the Detroit -based Crain Communications ,[3 ] is a privately held publishing company with more than 30 magazines, including Autoweek , Crain's New York Business , Crain's Chicago Business , Crain's Detroit Business , and Automotive News .
History
edit
Advertising Age launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein .
[4 ]
The site AdCritic.com was acquired by The Ad Age Group in March 2002.[5 ]
In 2004, Advertising Age acquired American Demographics magazine.[6 ] In 2007 Ad Age acquired the Thoddands Power 150, which is a top marketing blogs list.[7 ]
An industry trade magazine, BtoB , was folded into Advertising Age in January 2014.[8 ]
In 2017, the magazine shortened its name to Ad Age .[9 ]
Recognition
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Ad Age , which The New York Times in 2014 called "the largest publication in the ad trade field"[1 ] published in 1999 a list of the top 100 players in advertising history . Among these were Alvin Achenbaum , Bill Backer , Marion Harper Jr., Mary Wells Lawrence , ACNielsen , David Ogilvy , and J. Walter Thompson .[10 ]
In 1980, Henderson Advertising , founded 1946 by James M. Henderson in Greenville, South Carolina , became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".[11 ]
Creativity 50
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Since 2016, Ad Age has been running an annual award called Creativity 50 honoring the 50 most creative people in the advertising, marketing, technology and entertainment industries,[12 ] [13 ] in addition to top creative campaigns and the most innovative advertising.[14 ] [15 ] Past winners have also included entertainers such as Beyonce , David Bowie , Sia , Dwayne Johnson , James Corden ,[12 ] [16 ] Donald Glover , Stephen Colbert and author Kelly Oxford .[13 ] [14 ]
Controversy
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Thirty years after Ad Age's "Guns must go! " headline, on an editorial in response to the 1968 assassination of Robert F. Kennedy , the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response."[17 ] There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming."[18 ]
See also
edit
References
edit
^ "Crain Communications, Inc. | Company Profile | Vault.com" . Vault . Archived from the original on 2016-11-15. Retrieved November 14, 2016 .
^ "Sidney Bernstein, Ad Age Chief, Dies" . The Washington Post . 1993-05-31. Archived from the original on 2020-11-29.
^ Olsen, Stefanie (March 27, 2002). "Trade-mag publisher absorbs AdCritic" . CNET . Archived from the original on 2016-12-15. Retrieved August 16, 2016 .
^ "Guide to the American Demographics records, 1979–2004" .
^ "Ad Age "acquires" Top Marketing Blogs List - The Power 150" . Experience Curve . 2007-07-23. Archived from the original on 2023-06-10. Retrieved 2023-01-18 .
^ D.B. Hebbard (October 1, 2013). "Crain Communications says it will fold BtoB magazine into Advertising Age in 2014" . Talking New Media . Archived from the original on 2017-02-02. Retrieved January 18, 2017 .
^ Kaufman, David (2017-09-24). "Ad Age is getting a new look in rebrand effort" . New York Post . Archived from the original on 2023-03-07. Retrieved 2019-05-29 .
^ Fred Danzig (1999-03-29). "Top 100 Advertising People" . Ad Age . Archived from the original on 2023-06-02. Retrieved April 24, 2022 .
^ "James M. Henderson (1921-1995)" . knowitall.org . Archived from the original on June 12, 2013. Retrieved May 4, 2014 .
^ a b "Ad Age reveals their Creativity 50 list" . Media Marketing . 2016-12-21. Archived from the original on 2023-03-07. Retrieved 2023-01-18 .
^ a b Fox, Jesse David (2012-07-10). "Louis C.K., Aziz Ansari, Lena Dunham, Kelly Oxford Honored by 'Advertising Age' " . Vulture . Archived from the original on 2023-06-06. Retrieved 2023-01-18 .
^ a b "Terry Crews, Donald Glover, And Stephen Colbert: Ad Age Releases Their 'Creativity 50' List For 2017" . Majic 102.3 - 92.7 . 2017-12-19. Archived from the original on 2023-02-05. Retrieved 2023-01-18 .
^ "Ad Age introduces winners of 2022 Ad Age's Creativity Awards | Marketing Edge Magazine" . Marketing Edge Magazine . 2022-04-26. Archived from the original on 2023-01-18. Retrieved 2023-01-18 .
^ "The Creativity 50 2016: The Most Creative People of the Year" . Ad Age . 2016-12-19. Archived from the original on 2023-03-26. Retrieved 2023-01-18 .
^ Rance Crain (1999-06-07). "Recalling a Simpler Time" . Ad Age . Archived from the original on 2022-10-06.
^ "Recalling a day when Ad Biz took aim at gun issue" . Crain's Chicago Business . 1999-05-22. Archived from the original on 2022-12-01.
External links
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R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Ad_Age&oldid=1215278048 "
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