Barry Schwartz (born 22 March 1980) is a blogger who writes about search engines and search engine marketing.[1][2] Schwartz is the founder[3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan.[4] Previously, Schwartz was a writer for Search Engine Watch.[5] He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld's PubCon.[6]
Barry Schwartz
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Born | (1980-03-22) 22 March 1980 (age 44) |
Other names | rustybrick |
Alma mater | Baruch College |
Occupation(s) | Technologist, Journalist |
Known for | Founder of Search Engine Roundtable and journalist at Search Engine Land |
Children | 5 |
Awards | Search Personality of the Year |
He has been interviewed by NBC Nightly News and USA Today about Search Marketing,[7][8] and has been quoted by news organizations reporting on the Internet Marketing space.[9][10][11] He is also the organizer of the annual Search Marketing Expo (SMX) in Israel,[12] and is a member of the Internet Marketers – New York.[13] He was also the host of the Search Pulse podcast on WebmasterRadio.FM.[14]
At the age of 14, Barry Schwartz started RustyBrick.com and began website building in 1994.[15]
On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable.[16] The publication covers Search engine news and updates from Google Search, Microsoft Bing and other platforms.
Schwartz became a news correspondent at Search Engine Watch, in February 2006.[17] Then in December 2011, when founder Danny Sullivan (technologist) left Search Engine Watch, Schwartz followed, becoming a founding staff member of Search Engine Land alongside Chris Sherman. [18] A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles.[19][20]
Schwartz received an award for Search Personality of the Year at the US Search Awards in 2018.[21]
In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors.[22] In the same year, he was spotlighted in a Google Search podcast series as someone "from the larger Search Marketing community who inspires" in a Search of the Record podcast interview. [23]
Schwartz is a graduate of Baruch College, City University of New York[24] and lives in Rockland County, New York. He is married and has three daughters and two sons.[25]
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