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The Eastwood City Walk of Fame or the Walk of Fame Philippines is a walk of fame patterned after the Hollywood Walk of Fame, and is located in Eastwood City, Quezon City. It was founded on December 1, 2005. As German Moreno's home network, GMA Network is the official media partner of Walk of Fame since 2005 that were supported by GMA Network's bosses Atty. Felipe L. Gozon and Mr. Duavit Jimenez Jr.[1]
| Eastwood City Walk of Fame | |
|---|---|
 | |
| Sponsored by | Established by
|
| Date | December 1, 2005 (2005-12-01) |
| Location | Eastwood City, Quezon City |
| Country | Philippines |
| Presented by | GMA Network |
| Reward(s) | Brass star and bronze plaque embedded into the sidewalk along Eastwood City |
| First awarded | 2005 |
The Walk of Fame Philippines project almost failed to launch due to lack of budget and connection; fortunately the Head of MOWELFUND Miss Boots Anson-Roa during that time, recommended to German Moreno to support the project by using his connection to the artists of the Philippines show business, being tagged as the Mr. Showman himself and was launched in 2005. The unveiling of stars happen every December. Stars were awarded twice a year from 2006 until 2008 and from 2013 to 2014. The Walk of Fame is a project of the German Moreno Walk of Fame Foundation (formerly the Walk of Fame Gallery and Museum), a non-profit organization founded by the late German Moreno, which the expense is from his own pocket.[2] Entrepreneur Alice Eduardo joined him as co-owner in 2013.
Following Moreno's death on January 8, 2016, Megaworld Corporation Senior Associate Vice President and Head for Marketing Tefel Pesigan-Valentino and Quezon City Mayor Herbert Bautista announced that they will continue the Walk of Fame as part of the "City of Stars" project,[3][4] which was approved by the city's local government in 2014.[5] In February 2016, it was announced that Moreno's son, Federico will become Walk of Fame's president and general manager.
From its inception in 2005 until 2015, there are no clear criteria for the stars to be immortalized in the Philippine version of walk of fame. Names are handpicked[6] by German Moreno. Moreno, at times, has claimed inductees are picked not by request of the inductee[7] but by the person's popularity and contribution to the Philippine entertainment industry and in some cases based on a person's contribution to the Philippines.[8][9][10] This was changed in 2016 when his son Federico Moreno took over as president and general manager, where the list of inductees, similar to the Hollywood Walk of Fame, are being selected by the German Moreno Walk of Fame Foundation's Selection Committee into six categories: Film, Television, News and Public Affairs, Radio, Music and Theater.[11] A seventh category, Social Media, was added in 2020.[12]
The Walk of Fame Philippines in Eastwood has been criticised for honoring actors based primarily on fame, for inducting actors who are yet to contribute greatly in the entertainment industry and for including foreigners earlier than the locals.[8][13]
As of March 2024[update], 390 names have been inducted into the Walk of Fame. These inductees include actors, hosts, writers, directors and producers of movies, television and theater; singers, songwriters and musicians; news anchors and reporters; radio personalities; athletes; social media personalities and notable achievers.
Coinciding with the 10th anniversary of Walk of Fame Philippines.
