File:Carsales.png | |
Company type | ASX 100 listed |
---|---|
| |
Industry | Media, Internet, Online Classifieds and E-Commerce |
Founded | 1997 |
Founders | Greg Roebuck and Wal Pisciotta |
Headquarters | |
Area served | Australia, New Zealand, Chile, Mexico, Brazil, South Korea, the US, China, Malaysia, Thailand |
Key people | Cameron McIntyre (CEO) |
Number of employees | 1700 |
Website | https://www.carsales.com.au |
carsales.com Ltd is an ASX 100 business in digital marketplaces across Oceania, Asia and The Americas.
carsales was recognised by Forbes as one of the most innovative growth companies in 2017.[1]
carsales.com Ltd (carsales) was founded by Greg Roebuck and Wal Pisciotta in Melbourne, Australia in 1997 with what was at the time just a small idea of moving print classified advertisements for motor vehicles onto the internet.
In 2009, carsales listed on the ASX Stock Exchange.[2]
In March 2017, Greg Roebuck stood down from his role as CEO and was replaced by Cameron McIntyre.[3]
Australian Formula 1 driver Daniel Ricciardo is currently the carsales’ Global Brand Ambassador, a partnership since 2017.[11][12][13]
carsales is also the major partner of the Melbourne Renegades Big Bash and Women's Big Bash League teams.[14][15][16]
In 2015 carsales became the naming rights sponsor of Todd Kelly's Nissan Altima Supercar in the Australia Supercar Championship. This relationship continued until the end of the 2017 season.[17]
The company has been industry recognised for its AI projects,[24][25] specifically its photo recognition tool cyclops.[26][27][28][29][30]
The technical stack of the company, including hosting in AWS,[31] has helped it expand into new countries: "[W]ith the microservices architecture - written predominantly in .NET with interaction provided by the RabbitMQ open source messaging system - now bedded down, Carsales has for the first time been able to expand its full platform into new markets.”[32]
In 2018 carsales.com partnered with CHEProximity[33] to create one of a kind car commercials for private sellers on its website.[34] This campaign was recognised within the marketing industry for its technical execution and impact.[35][36]
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