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'''Cocoa Puffs''' is a [[brand]] of [[chocolate]]-flavored [[puffed grain]] [[breakfast cereal]], manufactured by [[General Mills]].<ref>[http://www.minimus.biz/detail.aspx?ID=682 Cocoa Puffs information]</ref> Introduced in 1958, the cereal consists of small orbs of corn, oats and rice flavored with cocoa. Essentially, Cocoa Puffs are [[Kix (cereal)|Kix]] cereal with chocolate flavoring. (Similarly, [[Trix (cereal)|Trix]] was, for most of its existence, Kix plus fruit flavoring and coloring.) Kix cereal is produced in the same factories as Cocoa Puffs, but differs in density and circumference. |
'''Cocoa Puffs''' is a [[brand]] of [[chocolate]]-flavored [[puffed grain]] [[breakfast cereal]], manufactured by [[General Mills]].<ref>[http://www.minimus.biz/detail.aspx?ID=682 Cocoa Puffs information]</ref> Introduced in 1958, the cereal consists of small orbs of corn, oats and rice flavored with cocoa. Essentially, Cocoa Puffs are [[Kix (cereal)|Kix]] cereal with chocolate flavoring. (Similarly, [[Trix (cereal)|Trix]] was, for most of its existence, Kix plus fruit flavoring and coloring.) Kix cereal is produced in the same factories as Cocoa Puffs, but differs in density and circumference. |
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Cocoa Puffs are sold in Canada, Latin America, Mexico and Europe under the [[Nesquik]] brand, thanks to a partnership between [[Nestlé]] and General Mills; Nestlé and Hershey are competitors in the chocolate business. |
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The mascot of Cocoa Puffs is [[Sonny the Cuckoo Bird]], whose [[catchphrase]] is "I'm cuckoo for Cocoa Puffs!" |
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==Ingredients== |
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On several occasions, Cocoa Puffs boxes stated that they are made with real [[The Hershey Company|Hershey's]] [[chocolate]].<ref>{{cite journal |last1= |first1= |last2= |first2= |year= 1970|title= Business week|journal=Business Week |publisher=McGraw-Hill |volume= |issue= 2105–2113 |pages=32 |url=http://books.google.com/?id=dDY7AAAAMAAJ&dq |doi= }}</ref> |
On several occasions, Cocoa Puffs boxes stated that they are made with real [[The Hershey Company|Hershey's]] [[chocolate]].<ref>{{cite journal |last1= |first1= |last2= |first2= |year= 1970|title= Business week|journal=Business Week |publisher=McGraw-Hill |volume= |issue= 2105–2113 |pages=32 |url=http://books.google.com/?id=dDY7AAAAMAAJ&dq |doi= }}</ref> |
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| ⚫ | In December 2009, General Mills announced that it would cut the [[sugar]] in 10 cereals including Cocoa Puffs to less than 10 [[grams]] of sugar per serving. This could represent a 25% decline in the [[sugar]] content from the original level and 18% from the 2009 level of 11 grams per serving.<ref>{{cite web|url=http://abcnews.go.com/Health/Diet/wireStory?id=9289160|title=General Mills Will Reduce Sugar in Kids' Also it has a version called "Cocoa Puffs Combos" Cereal|archiveurl=http://web.archive.org/web/20091214193131/http://abcnews.go.com/Health/Diet/wireStory?id=9289160|archivedate=Dec 14, 2009|accessdate=Dec 14, 2009}}</ref> |
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==Flavors and variants== |
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A cereal bar of Cocoa Puffs has been made. A layer of dried, sweetened [[condensed milk]] is added to the bottom, and marketed as a substitute for a bowl of milk and cereal. |
A cereal bar of Cocoa Puffs has been made. A layer of dried, sweetened [[condensed milk]] is added to the bottom, and marketed as a substitute for a bowl of milk and cereal. |
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The newest addition was introduced in the summer of 2008, Cocoa Puffs Combos, which consists of the recognizable chocolate puffs with vanilla puffs. Unlike original Cocoa Puffs, the Combos cereal does not contain [[Chocolate|cocoa]]. Instead, it contains artificial, imitation cocoa. |
The newest addition was introduced in the summer of 2008, Cocoa Puffs Combos, which consists of the recognizable chocolate puffs with vanilla puffs. Unlike original Cocoa Puffs, the Combos cereal does not contain [[Chocolate|cocoa]]. Instead, it contains artificial, imitation cocoa. |
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==Advertising== |
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| ⚫ | In December 2009, General Mills announced that it would cut the [[sugar]] in 10 cereals including Cocoa Puffs to less than 10 [[grams]] of sugar per serving. This could represent a 25% decline in the [[sugar]] content from the original level and 18% from the 2009 level of 11 grams per serving.<ref>{{cite web|url=http://abcnews.go.com/Health/Diet/wireStory?id=9289160|title=General Mills Will Reduce Sugar in Kids' Also it has a version called "Cocoa Puffs Combos" Cereal|archiveurl=http://web.archive.org/web/20091214193131/http://abcnews.go.com/Health/Diet/wireStory?id=9289160|archivedate=Dec 14, 2009|accessdate=Dec 14, 2009}}</ref> |
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| ⚫ | The mascot of Cocoa Puffs is [[Sonny the Cuckoo Bird]], introduced in 1962, whose [[catchphrase]] is "I'm cuckoo for Cocoa Puffs!".<ref>{{cite book|last=Berman|first=Margo|title=The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy|url=http://books.google.com/books?id=WjyVh9_SYzgC&pg=PT74|date=19 July 2012|publisher=John Wiley & Sons|isbn=978-1-4443-6081-3|page=74}}</ref> The character was originally depicted as a pink-and-white striped shirt, then in 1995 was redesigned, this time wearing a varsity jacket. In 2004, he was redesigned again, this time without clothing. |
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==References== |
==References== |
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A Cocoa Puffs box, 2001.
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| Type | Breakfast cereal |
|---|---|
| Place of origin | United States |
| Created by | General Mills |
| Main ingredients | Whole grain corn, sugar, corn syrup, cornmeal, canola and or rice bran oil, cocoa solids processed with alkali |
| Variations | multiple |
| Other information | Lucky Charms, Trix (cereal), Kix (cereal), Count Chocula |
Cocoa Puffs is a brandofchocolate-flavored puffed grain breakfast cereal, manufactured by General Mills.[1] Introduced in 1958, the cereal consists of small orbs of corn, oats and rice flavored with cocoa. Essentially, Cocoa Puffs are Kix cereal with chocolate flavoring. (Similarly, Trix was, for most of its existence, Kix plus fruit flavoring and coloring.) Kix cereal is produced in the same factories as Cocoa Puffs, but differs in density and circumference.
Cocoa Puffs are sold in Canada, Latin America, Mexico and Europe under the Nesquik brand, thanks to a partnership between Nestlé and General Mills; Nestlé and Hershey are competitors in the chocolate business.
On several occasions, Cocoa Puffs boxes stated that they are made with real Hershey's chocolate.[2]
In December 2009, General Mills announced that it would cut the sugar in 10 cereals including Cocoa Puffs to less than 10 grams of sugar per serving. This could represent a 25% decline in the sugar content from the original level and 18% from the 2009 level of 11 grams per serving.[3]
A cereal bar of Cocoa Puffs has been made. A layer of dried, sweetened condensed milk is added to the bottom, and marketed as a substitute for a bowl of milk and cereal.
The newest addition was introduced in the summer of 2008, Cocoa Puffs Combos, which consists of the recognizable chocolate puffs with vanilla puffs. Unlike original Cocoa Puffs, the Combos cereal does not contain cocoa. Instead, it contains artificial, imitation cocoa.
The mascot of Cocoa Puffs is Sonny the Cuckoo Bird, introduced in 1962, whose catchphrase is "I'm cuckoo for Cocoa Puffs!".[4] The character was originally depicted as a pink-and-white striped shirt, then in 1995 was redesigned, this time wearing a varsity jacket. In 2004, he was redesigned again, this time without clothing.
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