Corporate behaviour: Difference between revisions

'''Corporate behaviour''' is the behaviour of a company or group whom are acting as a single body.<ref>{{citation |url=http://books.google.com/books?id=xPce-i2OO1AC&pg=PA171 |title=Quality of life |author=Philip Seed, Greg Lloyd}}</ref>

Corporate behaviour is important in strengthening relationships within organisations between, individuals, teams, and in the organisation as a whole. It is important as it reflects the values of the business and the extent to which it is ethical.<ref>{{cite book|title=Organizational Behaviour|publisher=Don Hellriegel & John Slocum|url=http://books.google.co.uk/books?id=aSQFAAAAQBAJ&pg=PA4&dq=importance+of+organizational+behavior&hl=en&sa=X&ei=5hg5VNmSMYee7gb3nICICA&ved=0CCcQ6AEwAQ#v=onepage&q=importance%20of%20organizational%20behavior&f=false}}</ref> By portraying positive Corporate behaviour within a company , allows a strong [[brand]] image to be created reinforcing the importance of corporate behaviour. <ref>{{cite news||url=http://www.theguardian.com/media-network/partner-zone-brand-union/does-culture-define-brand|title=Does culture define the brand?|publisher=the guardian}}</ref>

[[PESTLE]] factors influence corporate behaviour in many ways. They cause organisations to change the way they operate however the size and nature of change is dependent upon which factor is causing the change; (political, economic, social, technological, legal, or environmental).

Examples of political factors could be changes in government legislation. This could affect an organisations Corporate behaviour as they would have to change the way they operate in order to implement these changes; some employees may not like the new changes made. <ref name="test"> [http://www.learnmarketing.net/pestanalysis.htm],THE MACRO ENVIRONMENT & PEST ANALYSIS.</ref> <ref name="test1"> [http://www.cipd.co.uk/hr-resources/factsheets/pestle-analysis.aspx],PESTLE Analysis.</ref> <ref name="test 2"> [http://books.google.co.uk/books?id=BUDMDCAuRIoC&pg=PA30&dq=PESTLE+company+behaviour&hl=en&sa=X&ei=GiA5VIiUOMLl7gbf-IHIAQ&ved=0CCAQ6AEwAA#v=onepage&q=PESTLE%20company%20behaviour&f=false], Organizational Behaviour and Management, John Martin.</ref>

Recession is an example of an economic factor. If the economy were to be in a recession, businesses may find they have to reduce jobs. This would affect Corporate behaviour as business teams would be short of skills and ideas in order to operate effectively. <ref name="test" /> <ref name="test1" /> <ref name="test 2" />

Changes in trends and the market is a social factor which affects Corporate behaviour. Organisations may have to change their products or services in order to keep up to date with new trends. In order to do this, employees may be required to learn new skills within a short amount of time to make these changes; relationships between employees and management could be at risk due to these changes. <ref name="test" /> <ref name="test1" /> <ref name="test 2" />

Implementing technology within organisations could mean more virtual meetings and fewer face to face meetings. As a result, relationships between management and employees could weaken as a result of less face to face conversations. <ref name="test" /> <ref name="test1" /> <ref name="test 2" />

Legislative rules such as tax may increase which would increase an organisations costs. Changes such as, changing the way the organisation operates may have to be made in order to cover these extra costs. <ref name="test1" /> <ref name="test 2" />

Environmental factors could be any factors which prevent damage to the environment. For example, more employees may be required to [[telework]] to reduce the number of employees physically travelling to offices thus reducing carbon dioxide emissions. However this may lead to isolation as communication is reduced, weakening Corporate behaviour within firms. <ref name="test1" /> <ref name="test 2" />

Businesses have many [[stakeholders]] who influence corporate behaviour. However, businesses who adopt the [[stakeholder theory]] are likely to appeal more to their stakeholders as they are showing their care and commitment towards them. This helps to strengthen the Corporate behaviour within a firm and reduces the need for stakeholders to demand change. <ref>{{cite book|title=Strategic Management: A Stakeholder Approach|publisher=R. Edward Freeman|url=http://books.google.co.uk/books?id=NpmA_qEiOpkC&printsec=frontcover#v=onepage&q=stakeholder%20approach&f=false}}</ref> <ref>{{cite book|title=Strategy for Sustainable Competitive Advantage|publisher=Ian Chaston|url=http://books.google.co.uk/books?id=H6DcuJNr79YC&pg=PA120&dq=stakeholder+influence+on+organisational+behaviour&hl=en&sa=X&ei=giE5VOyMDIac7gbLhYCYBA&ved=0CCAQ6AEwAA#v=onepage&q=stakeholder%20influence%20on%20organisational%20behaviour&f=false}}</ref>