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[[Henry J. Heinz]] introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in [[New York City]] (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.<ref name="Rawsthorn09">{{cite news|url=https://www.nytimes.com/2009/04/13/fashion/13iht-design13.html?_r=1|title=An Icon, Despite Itself |last=Rawsthorn|first=Alice|date=12 April 2009|work=New York Times|access-date=2009-06-09}}</ref> However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".<ref>{{cite web|url=http://lileks.com/bleat/?p=5335 |title=57 Varieties, Revealed | The Bleat |publisher=Lileks.com |date=2010-01-27 |access-date=2011-10-12}}</ref> Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.<ref>{{cite web|url=http://www.heinz.com/our-company/press-room/trivia.aspx |title=Trivia |publisher=Heinz |access-date=2011-10-12}}</ref> |
[[Henry J. Heinz]] introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in [[New York City]] (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.<ref name="Rawsthorn09">{{cite news|url=https://www.nytimes.com/2009/04/13/fashion/13iht-design13.html?_r=1|title=An Icon, Despite Itself |last=Rawsthorn|first=Alice|date=12 April 2009|work=New York Times|access-date=2009-06-09}}</ref> However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".<ref>{{cite web|url=http://lileks.com/bleat/?p=5335 |title=57 Varieties, Revealed | The Bleat |publisher=Lileks.com |date=2010-01-27 |access-date=2011-10-12}}</ref> Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.<ref>{{cite web|url=http://www.heinz.com/our-company/press-room/trivia.aspx |title=Trivia |publisher=Heinz |access-date=2011-10-12}}</ref> |
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The first product to be promoted under the new "57 varieties" slogan was [[Horseradish|prepared horseradish]].<ref>{{cite web|title=Trivia|url=http://www.heinz.com/our-company/press-room/trivia.aspx|access-date=13 March 2012}}</ref> By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a [[steak sauce]]. |
The first product to be promoted under the new "57 varieties" slogan was [[Horseradish|prepared horseradish]].<ref>{{cite web|title=Trivia|url=http://www.heinz.com/our-company/press-room/trivia.aspx|access-date=13 March 2012}}</ref> By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a [[steak sauce]], which had a taste similar to [[ketchup]]. Because of this, its advertising campaign in the late 1980s and early 1990s used the slogan "It's like ketchup with a kick". |
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==1934 Cookbook products== |
==1934 Cookbook products== |
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{{colbegin|colwidth=28em}} |
{{colbegin|colwidth=28em}} |
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# [[Heinz Baked Beans|Heinz Oven-Baked Beans]] – Pork and Tomato Sauce |
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# Heinz Oven-Baked Beans – Pork no Tomato Sauce |
# Heinz Oven-Baked Beans – Pork no Tomato Sauce |
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# Heinz Oven-Baked Beans – Tomato Sauce no Pork |
# Heinz Oven-Baked Beans – Tomato Sauce no Pork |
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# Heinz Strained Foods |
# Heinz Strained Foods |
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# Heinz India [[Relish]] |
# Heinz India [[Relish]] |
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# [[Heinz Sandwich Spread]] |
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# Heinz [[Pickled onion|Pickled Onion]]s—Sweet and Sour |
# Heinz [[Pickled onion|Pickled Onion]]s—Sweet and Sour |
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# Heinz Spanish Queen Olives |
# Heinz Spanish Queen Olives |
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# Heinz Ripe Olives |
# Heinz Ripe Olives |
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# Heinz Pure Spanish Olive Oil |
# Heinz Pure Spanish Olive Oil |
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# |
# [[Heinz Tomato Ketchup]] |
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# Heinz Chili Sauce |
# Heinz Chili Sauce |
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# Heinz [[Steak sauce|Beefsteak Sauce]]{{refn|group=note|Known today as Heinz 57 Sauce.<ref>{{Cite web|date=2011-06-21|title=Heinz® 57® Sauce Celebrates 100 Years of Adding Zest and Flavor to Meals|url=https://www.businesswire.com/news/home/20110621005449/en/Heinz%C2%AE-57%C2%AE-Sauce-Celebrates-100-Years-of-Adding-Zest-and-Flavor-to-Meals|access-date=2022-01-31|website=www.businesswire.com|language=en}}</ref>}} |
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# Heinz Beefsteak Sauce* |
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# Heinz Pepper Sauce—Red or Green |
# Heinz Pepper Sauce—Red or Green |
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# Heinz [[Worcestershire Sauce]] |
# Heinz [[Worcestershire Sauce]] |
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==Bottle design== |
==Bottle design== |
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{{See also|Heinz Tomato Ketchup#Glass bottles}} |
{{See also|Heinz Tomato Ketchup#Glass bottles}} |
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| ⚫ |
The relatively high [[viscosity]] and [[thixotropic]]<ref name="Barry04">{{cite web|url=http://www.firstscience.com/site/articles/ketchup.asp|title=The Great Ketchup Mystery |last=Barry|first=Patrick L.|author2=Dr. Tony Phillips|date=10 August 2004|publisher=First Science.com|access-date=2009-06-09}}</ref> nature of |
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| ⚫ | The relatively high [[viscosity]] and [[thixotropic]]<ref name="Barry04">{{cite web|url=http://www.firstscience.com/site/articles/ketchup.asp|title=The Great Ketchup Mystery |last=Barry|first=Patrick L.|author2=Dr. Tony Phillips|date=10 August 2004|publisher=First Science.com|access-date=2009-06-09}}</ref> nature of ketchup can make pouring it from a glass bottle somewhat difficult and unpredictable, and several [[urban legends]] surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. ''[[The New York Times]]'' suggests this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit. According to the Heinz website, only 11% of people know this trick.<ref name="Rawsthorn09"/> |
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==Other uses== |
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In Edmund Morris' The Rise of Theodore Roosevelt, xxvi, he says, “His ability to find common strains of ancestry with voters has earned him the nickname of ‘Old Fifty-seven Varieties.” Though it is not clear at what point in his career this was said of him. |
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In 1928, jazz pianist and bandleader [[Earl "Fatha" Hines]] recorded his composition "57 Varieties". |
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[[Jimmy Buffett]] mentions Heinz 57 in his 1978 hit song [[Cheeseburger in Paradise]]. |
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Animals, especially dogs which are a [[Mixed-breed dog|mixture of multiple breeds]], can be referred to as "Heinz 57".<ref>{{cite book |last1=Semyonova |first1=Alexandra |url=https://books.google.com/books?id=5HUfAwAAQBAJ |title=The 100 Silliest Things People Say about Dogs |publisher=Lulu.com |year=2009 |page=67 |isbn=978-1904109181 |access-date=2014-07-25 }}</ref> |
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==In popular culture== |
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In [[Bingo (Commonwealth)|bingo]] in the [[United Kingdom]], a commonly used call for "57" is "Heinz variety".<ref>{{cite web|url=http://www.express-bingo.co.uk/acatalog/rhyming-calls.html|title=Rhyming Calls in Bingo|publisher=Express Bingo|access-date=26 April 2012}}</ref> |
In [[Bingo (Commonwealth)|bingo]] in the [[United Kingdom]], a commonly used call for "57" is "Heinz variety".<ref>{{cite web|url=http://www.express-bingo.co.uk/acatalog/rhyming-calls.html|title=Rhyming Calls in Bingo|publisher=Express Bingo|access-date=26 April 2012}}</ref> |
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In [[Draw Poker|draw poker]], "Heinz 57" is a variant where 5s and 7s are wild cards.<ref>{{cite web|url=http://poker.gamblefaces.com/rules-and-games/draw-poker-games/heinz-57/|title=Heinz 57|publisher=poker.gamblefaces.com|access-date=2014-10-21}}</ref> |
In [[Draw Poker|draw poker]], "Heinz 57" is a variant where 5s and 7s are wild cards.<ref>{{cite web|url=http://poker.gamblefaces.com/rules-and-games/draw-poker-games/heinz-57/|title=Heinz 57|publisher=poker.gamblefaces.com|access-date=2014-10-21}}</ref> |
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A mongrel dog with more that two distinct breeds in its bloodline may be referred to as a "Heinz 57" <ref>{{cite web|url=https://thedogman.net/the-mystery-of-heinz-57-mutts-unraveling-the-mix/ |title=The Mystery of 'Heinz 57' Mutts: Unraveling the Mix |date=2 May 2023 }}</ref> |
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In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.<ref>{{cite book |first1=Leighton |last1=Vaughan Williams |last2=Siegel |first2=Donald S. |url=https://books.google.com/books?id=_a1PAQAAQBAJ |title=The Oxford Handbook of the Economics of Gambling |publisher=Oxford University Press |year=2013 |page=369 |isbn=978-0199376698 |access-date=2014-07-25 }}</ref> |
In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.<ref>{{cite book |first1=Leighton |last1=Vaughan Williams |last2=Siegel |first2=Donald S. |url=https://books.google.com/books?id=_a1PAQAAQBAJ |title=The Oxford Handbook of the Economics of Gambling |publisher=Oxford University Press |year=2013 |page=369 |isbn=978-0199376698 |access-date=2014-07-25 }}</ref> |
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When [[Pittsburgh]]-based Heinz purchased the [[naming rights]] of [[Heinz Field]] in 2001, they signed a deal to pay the [[Pittsburgh Steelers]] $57 million until 2021.<ref>{{cite news|first=Linda |last=Deckard |title=Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh |url=http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |publisher=[[AllBusiness.com]] |date=2001-06-25 |access-date=2008-08-05 |url-status=dead |archive-url=https://web.archive.org/web/20090111123145/http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |archive-date=January 11, 2009 }}</ref><ref>{{cite web |url= http://espn.go.com/sportsbusiness/s/stadiumnames.html|title= Stadium naming rights|access-date=2008-08-05 |work= Sports Business|publisher= [[ESPN.com]]|date= 2008-09-29}}</ref> |
When [[Pittsburgh]]-based Heinz purchased the [[naming rights]] of [[Heinz Field]] in 2001, they signed a deal to pay the [[Pittsburgh Steelers]] $57 million until 2021.<ref>{{cite news|first=Linda |last=Deckard |title=Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh |url=http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |publisher=[[AllBusiness.com]] |date=2001-06-25 |access-date=2008-08-05 |url-status=dead |archive-url=https://web.archive.org/web/20090111123145/http://www.allbusiness.com/services/amusement-recreation-services/4568098-1.html |archive-date=January 11, 2009 }}</ref><ref>{{cite web |url= http://espn.go.com/sportsbusiness/s/stadiumnames.html|title= Stadium naming rights|access-date=2008-08-05 |work= Sports Business|publisher= [[ESPN.com]]|date= 2008-09-29}}</ref> |
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Heinz 57 figures in the plot of the novel ''[[The Manchurian Candidate]]'' when antagonist Mrs. Iselin lights upon a bottle of the product and adopts the number as an easy one for husband Senator John Iselin to remember as the number of Communists he charges with being employed by the State Department. The 1962 film adaptation retains this, with a bottle of Heinz 57 sauce appearing on-screen moments before John Iselin cites the number in a speech. |
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Former [[National Hockey League|NHL]] player [[Steve Heinze]] requested to wear #57 when he was drafted by the [[Boston Bruins]]. However, the Bruins general manager [[Harry Sinden]] denied his request, stating that only [[Ray Bourque]] (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the [[Columbus Blue Jackets]] and he wore it for the remainder of his NHL career.<ref>{{Cite web|title=Catching Up With Steve Heinze|url=http://lakingsedition.com/catching-steve-heinze/}}</ref> |
Former [[National Hockey League|NHL]] player [[Steve Heinze]] requested to wear #57 when he was drafted by the [[Boston Bruins]]. However, the Bruins general manager [[Harry Sinden]] denied his request, stating that only [[Ray Bourque]] (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the [[Columbus Blue Jackets]] and he wore it for the remainder of his NHL career.<ref>{{Cite web|title=Catching Up With Steve Heinze|url=http://lakingsedition.com/catching-steve-heinze/}}</ref> |
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==Notes== |
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In 2021 Heinz produced some [https://heinztohome.co.uk/collections/beanz-meanz-the-who special edition tins] for [[The Who]] to promote a re-release of [[The Who Sell Out|'The Who Sell Out]]'. The signed tins were priced at £57. |
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'''Footnotes''' |
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{{reflist|group=note}} |
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'''References''' |
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{{Reflist|2}} |
{{Reflist|2}} |
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{{wiktionary|Heinz 57}} |
{{wiktionary|Heinz 57}} |
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*[http://www.snopes.com/business/hidden/heinz57.asp The story of "57 Varieties"] |
*[http://www.snopes.com/business/hidden/heinz57.asp The story of "57 Varieties"] |
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*[http://www. |
*[https://web.archive.org/web/20180728113646/http://www.kraftcanada.com/brands/heinz-ketchup "Heinz Fun Facts"] Wayback Machine Archive |
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{{The Kraft Heinz Company}} |
{{The Kraft Heinz Company}} |
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Heinz 57 is a synecdoche of the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It was developed from the marketing campaign that told consumers about the numerous products available from the Heinz company.
Henry J. Heinz introduced the marketing slogan "57 pickle Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.[1] However, Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".[2] Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of pickles. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.[3]
The first product to be promoted under the new "57 varieties" slogan was prepared horseradish.[4] By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce, which had a taste similar to ketchup. Because of this, its advertising campaign in the late 1980s and early 1990s used the slogan "It's like ketchup with a kick".
The relatively high viscosity and thixotropic[7] nature of ketchup can make pouring it from a glass bottle somewhat difficult and unpredictable, and several urban legends surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times suggests this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit. According to the Heinz website, only 11% of people know this trick.[1]
Inbingo in the United Kingdom, a commonly used call for "57" is "Heinz variety".[8]
Indraw poker, "Heinz 57" is a variant where 5s and 7s are wild cards.[9]
A mongrel dog with more that two distinct breeds in its bloodline may be referred to as a "Heinz 57" [10]
In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefolds and 1 sixfold) within the bet.[11]
The Heinz 57 is also a nickname for British Rail Class 57 locomotives.[12]
When Pittsburgh-based Heinz purchased the naming rightsofHeinz Field in 2001, they signed a deal to pay the Pittsburgh Steelers $57 million until 2021.[13][14]
Former NHL player Steve Heinze requested to wear #57 when he was drafted by the Boston Bruins. However, the Bruins general manager Harry Sinden denied his request, stating that only Ray Bourque (#77) could wear an unorthodox number. Instead, Heinze wore #23 in Boston. He was granted #57 when he joined the Columbus Blue Jackets and he wore it for the remainder of his NHL career.[15]
Footnotes
References
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