m Robot - Moving category Instant foods and beverages to Category:Instant foods and drinks per CFDatWikipedia:Categories for discussion/Log/2016 August 31.
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'''Instant breakfast''' typically refers to [[breakfast]] food products that are manufactured in a [[Drying (food)|powdered]] form, which are generally prepared with the addition of [[milk]] and then consumed as a [[beverage]].<ref name=Sengupta>[http://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta<!-- Bot generated title -->]. pp. 5-6.</ref><ref name=Lantos/> Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as |
'''Instant breakfast''' typically refers to [[breakfast]] food products that are manufactured in a [[Drying (food)|powdered]] form, which are generally prepared with the addition of [[milk]] and then consumed as a [[beverage]].<ref name=Sengupta>[http://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta<!-- Bot generated title -->]. pp. 5-6.</ref><ref name=Lantos/> Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.<ref name=Lantos>[http://books.google.com/books?id=JemkYebV5NYC&pg=PA45 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos<!-- Bot generated title -->]. p. 45.</ref> |
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==Etymology== |
==Etymology== |
Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a beverage.[1][2] Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.
Carnation-brand Instant Breakfast was introduced in 1964.[3] It is a powdered instant beverage that is manufactured with protein, vitamins and minerals and sugar.[2] It's typically prepared with milk,[2] and is available in different flavors, such as chocolate.[4] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
Another type of instant breakfasts are frozen ready-made meals that are heated in a microwave oven or standard oven.
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