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"etymology" haha, there was nothing of the sort there
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'''Instant breakfast''' is [[breakfast]] food products that are manufactured in a [[Drying (food)|powdered]] form, which are generally prepared with the addition of [[milk]] and then consumed as a [[drink]].<ref name=Sengupta>[https://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta<!-- Bot generated title -->]. pp. 5-6.</ref><ref name=Lantos/> Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.<ref name=Lantos>[https://books.google.com/books?id=JemkYebV5NYC&pg=PA45 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos<!-- Bot generated title -->]. p. 45.</ref> |
'''Instant breakfast''' is [[breakfast]] food products that are manufactured in a [[Drying (food)|powdered]] form, which are generally prepared with the addition of [[milk]] and then consumed as a [[drink]].<ref name=Sengupta>[https://books.google.com/books?id=KtVdGFjYuxsC&pg=PA5 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta<!-- Bot generated title -->]. pp. 5-6.</ref><ref name=Lantos/> Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.<ref name=Lantos>[https://books.google.com/books?id=JemkYebV5NYC&pg=PA45 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos<!-- Bot generated title -->]. p. 45.</ref> Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional breakfast foods such as [[Full breakfast|bacon and eggs]], oatmeal, or pancakes.<ref name=Lantos/><ref name=Sengupta/><ref name=Lantos/> |
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==Etymology== |
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Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods<ref name=Lantos/> such as [[Full breakfast|bacon and eggs]],<ref name=Sengupta/><ref name=Lantos/> oatmeal and pancakes. |
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==Brands== |
==Brands== |
Instant breakfastisbreakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2] Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional breakfast foods such as bacon and eggs, oatmeal, or pancakes.[2][1][2]
Carnation-brand Instant Breakfast (now called Carnation Breakfast Essentials) was introduced in 1964.[3] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[4] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
Another type of instant breakfasts are frozen ready-made meals that are heated in a microwave oven or standard oven.