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1 Product name  





2 References  














Kalles Kaviar: Difference between revisions






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Browse history interactively
 Previous edit
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Drewnoakes (talk | contribs)
157 edits
m Bump year to 2022. I bought some this year at IKEA in Melbourne, Australia.
Kyllo (talk | contribs)
30 edits
mNo edit summary
 
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{{short description|Swedish brand of fish spread}}

{{Infobox product | name = Kalles Kaviar | image = Egg sandwich.jpg | imagesize = | caption = Kalles kaviar over an [[egg sandwich]]. | alternate_name = | country = [[Finland]] [[Sweden]] | region = | creator = [[Abba Seafood]] | course = | type = [[smörgåskaviar|Smörgåskaviar]] | served = | main_ingredient = [[Gadus morhua|Salted cod roe]] | variations = | calories = | other = }}

{{Infobox product | name = Kalles Kaviar | image = Egg sandwich.jpg | imagesize = | caption = Kalles kaviar on an [[egg sandwich]]. | alternate_name = | country = [[Finland]] [[Sweden]] | region = | creator = [[Abba Seafood]] | course = | type = [[Smörgåskaviar]] | served = | main_ingredient = [[Gadus morhua|Salted cod roe]] | variations = | calories = | other = }}



'''Kalles Kaviar''' (known as '''Kallen Mätitahna''' in [[Finland]]) is a [[Sweden|Swedish]] brand of [[smörgåskaviar]].

'''Kalles,''' previously known as '''Kalles Kaviar''' (known as '''Kallen Mätitahna''' in [[Finland]]), is a [[Sweden|Swedish]] brand of [[smörgåskaviar]].



It is manufactured by [[Abba Seafood]].<ref name=ne/> Kalles Kaviar is mainly made of salted cod roe (''[[Gadus morhua]]''), sugar, canola oil and spices. It was introduced in 1954, and soon became considered a classic product in the Swedish market, internationally recognised as a Swedish product.

It is manufactured by [[Abba Seafood]].<ref name=ne/> Kalles Kaviar is mainly made of salted cod roe (''[[Gadus morhua]]''), sugar, rapeseed oil and spices. It is officially credited as having been introduced in 1954, but probably existed even earlier as advertisement for the product appeared in newspapers as early as 1950. The product soon became considered a classic product in the Swedish market, internationally recognised as a Swedish product.



The [[Tube (container)|tube]] label has maintained the same design from the beginning, and depicts the son of the then-CEO of the manufacturing company, Carl Ameln.<ref name = nyt/>

The [[Tube (container)|tube]] label has maintained the same design from the beginning, and depicts the son of the then-CEO of the manufacturing company, Carl Ameln.<ref name = nyt/> The name Kalle<ref>{{Cite web |title=Hur mycket vet du egentligen om Kalles? - Kalles Kaviar |url=https://www.kalles.se/om-kalles/om-kalles/ |access-date=2022-09-09 |website=Kalles |language=sv}}</ref> was used because it was a popular name in the 1950s when it was first created.



The tube had to be made of aluminium rather than plastic because kaviar cannot stay fresh when in contact with air, and plastic tubes become filled with air when the contents have been squeezed out, whereas aluminium remains in the form it was pressed into.

Until 2011 it was carried by [[IKEA]] in stores around the world, but has recently been found as late as 2022 at IKEA. In the 21st century, the Swedish smörgåskaviar market has fractured, with each supermarket chain promoting its own brand.<ref>{{Cite web|url=https://www.sydsvenskan.se/2004-06-01/kalles-kaviar-har-fatt-konkurrens|title = I år fyller Kalles kaviar 50 år så Sydsvenskan passade på att testa den klassiska kaviaren och jämföra den med alla nya märken som lanserats}}</ref>


In 2011, [[IKEA]] replaced Kalles Kaviar with its own brand of caviar. This led to backlash,<ref>{{Cite web |title=Kalles Kaviar |url=https://www.facebook.com/Kalleskaviar/posts/pfbid0M5jkUktku9hHRnDMtzgaAbihQn8JRSoufbVcWTqJX8ZtC222SGEsvHpG48SYk9bMl |access-date=2022-09-09 |website=www.facebook.com |language=en}}</ref> leading to IKEA returning the product to its shelves within a few years.<ref>{{Cite web |title=IKEA Food Click and Collect {{!}} IKEA Canada |url=https://ca.collect-food.ikea.com/product/80028571/KALLES_KAVIAR |access-date=2022-09-09 |website=ca.collect-food.ikea.com |language=en}}</ref>


In the 21st century, the Swedish smörgåskaviar market has fractured, with each supermarket chain promoting its own brand.<ref>{{Cite web|url=https://www.sydsvenskan.se/2004-06-01/kalles-kaviar-har-fatt-konkurrens|title = I år fyller Kalles kaviar 50 år så Sydsvenskan passade på att testa den klassiska kaviaren och jämföra den med alla nya märken som lanserats}}</ref>


== Product name ==

Having "kaviar" ([[English language|English]]: "[[caviar]]") in the product name has been controversial because it can be confused with other caviar types, such as Russian caviar. Although the original product was called ''Kalles Kaviar'' in Sweden, it was changed to ''Kalles'' in the 21st century. In Finland the name is translated to ''Kallen Mätitahna'' which means ''Kalle's roe paste''.<ref name=":0">{{cite web|access-date=2022-03-25|archive-date=2020-10-24|archive-url=https://web.archive.org/web/20201024231853/https://nt.se/nyheter/kalles-kaviar-ar-norsk-och-snart-inte-kaviar-1534439.aspx|date=2006-12-02|first=Två hårdkoktaMats|language=sv|last=Laurin|title=Kalles kaviar är norsk och snart inte kaviar – Norrköpings Tidningar|url=https://nt.se/nyheter/kalles-kaviar-ar-norsk-och-snart-inte-kaviar-1534439.aspx|work=nt.se}}<!-- auto-translated by Module:CS1 translator --></ref>



==References==

==References==


Latest revision as of 21:47, 17 February 2024

Kalles Kaviar
TypeSmörgåskaviar
Inception1954 Edit this on Wikidata
Websitehttps://www.kalles.se Edit this on Wikidata

Kalles, previously known as Kalles Kaviar (known as Kallen MätitahnainFinland), is a Swedish brand of smörgåskaviar.

It is manufactured by Abba Seafood.[1] Kalles Kaviar is mainly made of salted cod roe (Gadus morhua), sugar, rapeseed oil and spices. It is officially credited as having been introduced in 1954, but probably existed even earlier as advertisement for the product appeared in newspapers as early as 1950. The product soon became considered a classic product in the Swedish market, internationally recognised as a Swedish product.

The tube label has maintained the same design from the beginning, and depicts the son of the then-CEO of the manufacturing company, Carl Ameln.[2] The name Kalle[3] was used because it was a popular name in the 1950s when it was first created.

The tube had to be made of aluminium rather than plastic because kaviar cannot stay fresh when in contact with air, and plastic tubes become filled with air when the contents have been squeezed out, whereas aluminium remains in the form it was pressed into.

In 2011, IKEA replaced Kalles Kaviar with its own brand of caviar. This led to backlash,[4] leading to IKEA returning the product to its shelves within a few years.[5]

In the 21st century, the Swedish smörgåskaviar market has fractured, with each supermarket chain promoting its own brand.[6]

Product name[edit]

Having "kaviar" (English: "caviar") in the product name has been controversial because it can be confused with other caviar types, such as Russian caviar. Although the original product was called Kalles Kaviar in Sweden, it was changed to Kalles in the 21st century. In Finland the name is translated to Kallen Mätitahna which means Kalle's roe paste.[7]

References[edit]

  1. ^ "Abba Seafood AB". Nationalencyklopedin (in Swedish). Retrieved 18 August 2010.
  • ^ "A Swedish Ad Campaign, for Kalles Kaviar, Tests the World's Gag Reflex". The New York Times. 2015-07-17. Retrieved 2015-07-17.
  • ^ "Hur mycket vet du egentligen om Kalles? - Kalles Kaviar". Kalles (in Swedish). Retrieved 2022-09-09.
  • ^ "Kalles Kaviar". www.facebook.com. Retrieved 2022-09-09.
  • ^ "IKEA Food Click and Collect | IKEA Canada". ca.collect-food.ikea.com. Retrieved 2022-09-09.
  • ^ "I år fyller Kalles kaviar 50 år så Sydsvenskan passade på att testa den klassiska kaviaren och jämföra den med alla nya märken som lanserats".
  • ^ Laurin, Två hårdkoktaMats (2006-12-02). "Kalles kaviar är norsk och snart inte kaviar – Norrköpings Tidningar". nt.se (in Swedish). Archived from the original on 2020-10-24. Retrieved 2022-03-25.

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    This page was last edited on 17 February 2024, at 21:47 (UTC).

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