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A '''media market''', '''broadcast market''', '''media region''', '''designated market area (DMA)''', '''television market area''', or simply '''market''' is a region where the [[population]] can receive the same (or similar) [[television station|television]] and [[radio broadcasting|radio station]] offerings, and may also include other types of media such as [[newspaper]]s and [[internet]] content. They can coincide or overlap with one or more [[metropolitan area]]s, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in [[audience measurement]]s, which are compiled in the [[United States]] by [[Nielsen Media Research]]. Nielsen |
A '''media market''', '''broadcast market''', '''media region''', '''designated market area (DMA)''', '''television market area''', or simply '''market''' is a region where the [[population]] can receive the same (or similar) [[television station|television]] and [[radio broadcasting|radio station]] offerings, and may also include other types of media such as [[newspaper]]s and [[internet]] content.<ref>{{Cite web|title=What Is a Media Market? (with pictures)|url=http://www.smartcapitalmind.com/what-is-a-media-market.htm|access-date=2021-12-05|website=Smart Capital Mind|language=en-US}}</ref> They can coincide with or overlap with one or more [[metropolitan area]]s, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in [[audience measurement]]s, which are compiled in the [[United States]] by [[Nielsen Media Research]]. Nielsen has measured both television and radio audiences since its acquisition of [[Arbitron]], which was completed in September 2013.<ref>{{cite web|url=http://nielsen.com/us/en/press-room/2013/nielsen-acquires-arbitron.html|title=Nielsen Acquires Arbitron|website=nielsen.com|access-date=3 March 2018|archive-date=January 17, 2019|archive-url=https://web.archive.org/web/20190117070307/https://www.nielsen.com/us/en/press-room/2013/nielsen-acquires-arbitron.html|url-status=dead}}</ref> |
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Markets are identified by the largest city, which is usually located in the center of the market region. However, [[geography]] and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as [[Wichita, Kansas|Wichita]] |
Markets are identified by the largest city, which is usually located in the center of the market region. However, [[geography]] and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as [[Wichita, Kansas|Wichita]]–[[Hutchinson, Kansas]]; [[Chico, California|Chico]]–[[Redding, California]]; [[Albany, New York|Albany]]–[[Schenectady, New York|Schenectady]]–[[Troy, New York]]; and [[Harrisburg, Pennsylvania|Harrisburg]]–[[Lebanon, Pennsylvania|Lebanon]]–[[Lancaster, Pennsylvania|Lancaster]]–[[York, Pennsylvania]]). |
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In the [[United States]], radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. [[Medium wave|AM band]] and [[FM broadcast band|FM band]] radio ratings are sometimes separated, as are [[terrestrial television|broadcast]] and [[cable television]]. Market [[research]]ers also subdivide ratings [[demographics|demographic]]ally between different [[ageing|age]] groups, [[gender]]s, and [[ethnic group|ethnic]] backgrounds |
In the [[United States]], radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. [[Medium wave|AM band]] and [[FM broadcast band|FM band]] radio ratings are sometimes separated, as are [[terrestrial television|broadcast]] and [[cable television]] ratings. Market [[research]]ers also subdivide ratings [[demographics|demographic]]ally between different [[ageing|age]] groups, [[gender]]s, and [[ethnic group|ethnic]] backgrounds, as well as [[psychographic]]ally between [[income]] levels and other non-physical factors. This information is used by [[advertising|advertiser]]s to determine how to reach a specific [[audience]]. In countries such as the United States, media regions are defined by a privately held institution without government status; in countries such as the [[United Kingdom]], government-run television stations map their own regions.<ref>{{cite web |last1=Medhurst |first1=Jamie |title=The Nations |url=https://www.bbc.com/historyofthebbc/100-voices/people-nation-empire/the-nations |access-date=12 February 2021}}</ref> |
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==United States== |
==United States== |
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===Television=== |
===Television=== |
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{{See also|List of United States television markets}}<!-- This section is linked from [[Wolf Point, Montana]] --> |
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{{See also|List of television stations in North America by media market}} |
{{See also|List of television stations in North America by media market}} |
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[[File:United States Designated Market Areas 2013.svg| |
[[File:United States Designated Market Areas 2013.svg|Media Markets of the United States|thumb]] |
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A '''Television Market Area''' ('''TMA''') is a group of counties in the United States covered by a specific group of [[television station]]s. The term is used by the U.S. Government's [[Federal Communications Commission]] (FCC) to regulate broadcast, cable, and satellite transmissions, according to the [[Code of Federal Regulations]], at [http://www.gpo.gov/fdsys/granule/CFR-2011-title47-vol4/CFR-2011-title47-vol4-sec76-51/content-detail.html 47 CFR § 76.51] and [http://www.fcc.gov/oet/info/maps/areas FCC.gov.] The TMAs not only have full control over local broadcasts, but also delineate which channels will be received by satellite or cable subscribers ([[Must-carry|"must-carry" rules]]). These market areas can also be used to define restrictions on [[Broadcast relay station|rebroadcasting]] of broadcast television signals. Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "[[significantly viewed]]" list.<ref>[http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-264821A1.pdf FCC.gov]</ref> Virtually all of the United States is located within the boundaries of exactly one TMA. |
A '''Television Market Area''' ('''TMA''') is a group of counties in the United States covered by a specific group of [[television station]]s. The term is used by the U.S. Government's [[Federal Communications Commission]] (FCC) to regulate broadcast, cable, and satellite transmissions, according to the [[Code of Federal Regulations]], at [http://www.gpo.gov/fdsys/granule/CFR-2011-title47-vol4/CFR-2011-title47-vol4-sec76-51/content-detail.html 47 CFR § 76.51] and [http://www.fcc.gov/oet/info/maps/areas FCC.gov.] The TMAs not only have full control over local broadcasts, but also delineate which channels will be received by satellite or cable subscribers ([[Must-carry|"must-carry" rules]]). These market areas can also be used to define restrictions on [[Broadcast relay station|rebroadcasting]] of broadcast television signals. Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "[[significantly viewed]]" list.<ref>[http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-264821A1.pdf FCC.gov]</ref> Virtually all of the United States is located within the boundaries of exactly one TMA. |
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A similar term used by Nielsen Media Research is the Designated Market Area (DMA), and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States, 70 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic [[Diary (stationery)|diary]] system still in use in the smaller markets).<ref>See the PDF's at {{cite web|url=http://www.nielsen.com/us/en/measurement/television-measurement.html |access-date=January 11, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20121209184657/http://www.nielsen.com/us/en/measurement/television-measurement.html |title=Television Measurement |website=nielsen.com |publisher=[[Wayback Machine]] |archive-date=December 9, 2012 }}</ref><ref>See the 2017 map of Nielsen Designated Market Areas at {{cite web|url=https://www.thevab.com/wp-content/uploads/2018/05/2017-2018-TV-DMA-Map.pdf |access-date=July 7, 2019 |title= Nielsen 2017 Map }}</ref> |
A similar term used by Nielsen Media Research is the Designated Market Area (DMA), and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States, 70 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic [[Diary (stationery)|diary]] system still in use in the smaller markets).<ref>See the PDF's at {{cite web|url=http://www.nielsen.com/us/en/measurement/television-measurement.html |access-date=January 11, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20121209184657/http://www.nielsen.com/us/en/measurement/television-measurement.html |title=Television Measurement |website=nielsen.com |publisher=[[Wayback Machine]] |archive-date=December 9, 2012 }}</ref><ref>See the 2017 map of Nielsen Designated Market Areas at {{cite web|url=https://www.thevab.com/wp-content/uploads/2018/05/2017-2018-TV-DMA-Map.pdf |access-date=July 7, 2019 |title= Nielsen 2017 Map }}</ref> |
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TMAs may cover a much larger area than the stations that serve it, especially since the [[DTV transition in the United States|digital television transition]]. This is particularly true in markets that have hilly or mountainous terrain that is ill-suited for digital broadcasting. In these cases, the outlying areas of a TMA may only be served by cable and satellite, or perhaps by small [[broadcast translator|translators]]. (There are some cases, such as that of [[Olean, New York]], where a sizable number of independent stations operate, but none carry any major network affiliation unless they operate as translators. Because of this, Olean is considered part of the [[Buffalo, New York]] market despite none of that city's major signals reaching the city from 70 miles away.) Conversely, a geographically small market such as [[Erie, Pennsylvania]] may have stations where their signal spills well over into neighboring TMAs (most of [[Chautauqua County, New York]] is closer to Erie than Buffalo, but the county is also located within the Buffalo DMA). |
TMAs may cover a much larger area than the stations that serve it, especially since the [[DTV transition in the United States|digital television transition]]. This is particularly true in markets that have hilly or mountainous terrain that is ill-suited for digital broadcasting. In these cases, the outlying areas of a TMA may only be served by cable and satellite, or perhaps by small [[broadcast translator|translators]]. (There are some cases, such as that of [[Olean, New York]], where a sizable number of independent stations operate, but none carry any major network affiliation unless they operate as translators. Because of this, Olean is considered part of the [[Buffalo, New York]] market despite none of that city's major signals reaching the city from 70 miles away.) Conversely, a geographically small market such as [[Erie, Pennsylvania]] may have stations where their signal spills well over into neighboring TMAs (most of [[Chautauqua County, New York]], is closer to Erie than Buffalo, but the county is also located within the Buffalo DMA). |
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Arbitron (now Nielsen Audio) also maintained similar areas for television ratings, each called an "area of dominant influence" (ADI), which were first created in 1966.<ref>{{cite news|url=https://worldradiohistory.com/Archive-BC/BC-1966/1966-06-06-BC.pdf|page=65|date=June 6, 1966|title=ARB to be target|accessdate=February 11, 2021|work=Broadcasting}}</ref> For the |
Arbitron (now Nielsen Audio) also maintained similar areas for television ratings, each called an "area of dominant influence" (ADI), which were first created in 1966.<ref>{{cite news|url=https://worldradiohistory.com/Archive-BC/BC-1966/1966-06-06-BC.pdf|page=65|date=June 6, 1966|title=ARB to be target|accessdate=February 11, 2021|work=Broadcasting}}</ref> For the 1993–1994 television season, there were 209 ADIs in the continental United States.<ref>{{cite web|url=https://worldradiohistory.com/Archive-BC-YB/1994/1994-BC-YB.pdf#page=885|work=Broadcasting & Cable Yearbook|date=1994|page=C-123|title=Arbitron ADI Market Atlas|accessdate=February 8, 2021|via=World Radio History}}</ref> Arbitron stopped offering a television ratings service in late 1993.<ref>{{cite news|url=https://www.upi.com/Archives/1994/02/04/Nielsen-monopoly-threatened-in-TV-ratings-field/7645760338000/|accessdate=February 8, 2021|work=UPI|date=February 4, 1994|title=Nielsen monopoly threatened in TV ratings field}}</ref> |
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===Radio=== |
===Radio=== |
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{{See also|List of radio stations in North America by media market}} |
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Nielsen Audio (previously Arbitron) maintains smaller areas for [[radio broadcasting|radio stations]]; each is called an '''Arbitron Radio Metro'''. Whereas a typical TMA may cover ten counties, an Arbitron market generally covers two to four, and a TMA may contain two to four separate Radio Metros. There are 302 Radio Metros in the United States, but not all areas of the country are covered. |
Nielsen Audio (previously Arbitron) maintains smaller areas for [[radio broadcasting|radio stations]]; each is called an '''Arbitron Radio Metro'''. Whereas a typical TMA may cover ten counties, an Arbitron market generally covers two to four, and a TMA may contain two to four separate Radio Metros. There are 302 Radio Metros in the United States, but not all areas of the country are covered. |
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{{DEFAULTSORT:Media Market}} |
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[[Category:Broadcasting]] |
[[Category:Broadcasting]] |
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[[Category:Market (economics)]] |
[[Category:Market (economics)]] |
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The examples and perspective in this article deal primarily with North America and do not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. (October 2011) (Learn how and when to remove this message)
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Amedia market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content.[1] They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United StatesbyNielsen Media Research. Nielsen has measured both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013.[2]
Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as Wichita–Hutchinson, Kansas; Chico–Redding, California; Albany–Schenectady–Troy, New York; and Harrisburg–Lebanon–Lancaster–York, Pennsylvania).
In the United States, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television ratings. Market researchers also subdivide ratings demographically between different age groups, genders, and ethnic backgrounds, as well as psychographically between income levels and other non-physical factors. This information is used by advertisers to determine how to reach a specific audience. In countries such as the United States, media regions are defined by a privately held institution without government status; in countries such as the United Kingdom, government-run television stations map their own regions.[3]
ATelevision Market Area (TMA) is a group of counties in the United States covered by a specific group of television stations. The term is used by the U.S. Government's Federal Communications Commission (FCC) to regulate broadcast, cable, and satellite transmissions, according to the Code of Federal Regulations, at 47 CFR § 76.51 and FCC.gov. The TMAs not only have full control over local broadcasts, but also delineate which channels will be received by satellite or cable subscribers ("must-carry" rules). These market areas can also be used to define restrictions on rebroadcasting of broadcast television signals. Generally speaking, only stations within the same market area can be rebroadcast. The only exception to this rule is the "significantly viewed" list.[4] Virtually all of the United States is located within the boundaries of exactly one TMA.
A similar term used by Nielsen Media Research is the Designated Market Area (DMA), and they control the trademark on it. DMAs are used by Nielsen Media Research to identify TV stations that best reach an area and attract the most viewers. There are 210 Nielsen DMAs in the United States, 70 of which are metered (in other words, viewership in these markets are estimated automatically instead of through the archaic diary system still in use in the smaller markets).[5][6]
TMAs may cover a much larger area than the stations that serve it, especially since the digital television transition. This is particularly true in markets that have hilly or mountainous terrain that is ill-suited for digital broadcasting. In these cases, the outlying areas of a TMA may only be served by cable and satellite, or perhaps by small translators. (There are some cases, such as that of Olean, New York, where a sizable number of independent stations operate, but none carry any major network affiliation unless they operate as translators. Because of this, Olean is considered part of the Buffalo, New York market despite none of that city's major signals reaching the city from 70 miles away.) Conversely, a geographically small market such as Erie, Pennsylvania may have stations where their signal spills well over into neighboring TMAs (most of Chautauqua County, New York, is closer to Erie than Buffalo, but the county is also located within the Buffalo DMA).
Arbitron (now Nielsen Audio) also maintained similar areas for television ratings, each called an "area of dominant influence" (ADI), which were first created in 1966.[7] For the 1993–1994 television season, there were 209 ADIs in the continental United States.[8] Arbitron stopped offering a television ratings service in late 1993.[9]
Nielsen Audio (previously Arbitron) maintains smaller areas for radio stations; each is called an Arbitron Radio Metro. Whereas a typical TMA may cover ten counties, an Arbitron market generally covers two to four, and a TMA may contain two to four separate Radio Metros. There are 302 Radio Metros in the United States, but not all areas of the country are covered.
In 2009, Nielsen began offering radio ratings in competition with Arbitron, starting in those markets ranked 101st and smaller.[10]
