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* [[One Village One Product movement]] |
* [[One Village One Product movement]] |
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* [[Miyagegashi]] |
* [[Miyagegashi]] |
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* [[Pasalubong]] |
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* [[Souvenir]] |
* [[Souvenir]] |
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Omiyage (お土産) is the Japanese tradition of travellers bringing gifts from their destination to friends, family, and colleagues.[1] Unlike souvenirs, it is not bought for yourself and frequently special food products, packaged into several small portions to be easily distributed to those who did not make the trip, all the members of a family or a workplace.
They are frequently selected from meibutsu, or products associated with a particular region. Bringing back omiyage from trips to co-workers and families is a social obligation and can be considered a form of apology for the traveller's absence.[2] Omiyage sales are big business at Japanese tourist sites. Omiyage are usually sweet items such as candy, cake, or cookies, however, they can also include alcohol, dry snacks, rice crackers, and so on.[1]
Specialty food products associated with particular Japanese regions are called tokusanhin.
A similar tradition in the Philippines has the name pasalubong.
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