Omiyage (お土産) is the Japanese tradition of travellers bringing gifts from their destination to friends, family, and colleagues.[1] Unlike a souvenir, it is not bought for yourself and frequently special food products, packaged into several small portions to be easily distributed to those who did not make the trip, all the members of a family or a workplace.
If you have been to Japan and think your trip was perfect think again, there is a Japanese tradition named Omiyage. Omiyage is pretty much a souvenir although taken seriously in Japan Omiyage is usually something sweet to bring back for your family members, co workers, or even your boss. This tradition is taken seriously in Japan. If you live in Japan and visit another country/suburb you are expected to bring back Omiyage.
They are frequently selected from meibutsu, or products associated with a particular region. Bringing back omiyage from trips to co-workers and families is a social obligation and can be considered a form of apology for the traveller's absence.[2] Omiyage sales are big business at Japanese tourist sites.
Specialty food products associated with particular Japanese regions are called tokusanhin. A similar tradition in the Philippines has the name pasalubong.
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