Omiyage (お土産) is the Japanese tradition of travellers bringing gifts from their destination to friends, family, and colleagues.[1] Unlike a souvenir, it is not bought for yourself and frequently special food products, packaged into several small portions to be easily distributed to those who did not make the trip, all the members of a family or a workplace.
Omiyage are usually sweet items such as candy, cake, or cookies, however, they can also include alcohol, dry snacks, rice crackers, and so on.[1]
They are frequently selected from meibutsu, or products associated with a particular region. Bringing back omiyage from trips to co-workers and families is a social obligation and can be considered a form of apology for the traveller's absence.[2] Omiyage sales are big business at Japanese tourist sites.
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