Parade (magazine): Difference between revisions

| title = Parade

| logo =

| logo_size = <!-- default is 180px -->

| image_size = <!-- default is 180px -->

| image_file = Parade magazine cover 9-6-09.jpg

| image_alt =

| image_caption = September 6, 2009 issue

| editor_title = Editor

| editor = Anne Krueger

| staff_writer =

| photographer =

| category =

| frequency = Weekly (Sundays)

| format =

| circulation = 32 million<br>(formerly)

| publisher = The Arena Group

| paid_circulation =

| circulation_year =

| total_circulation =

| founder = [[Marshall Field III]]

| founded = {{Start date and age|1941}}

| firstdate = {{start date|1941|05|31}}<!-- {{Start date|year|month|day}} -->

| finalnumber =

| finaldate = {{end date|2022|11|13}}<br>(printed)

{{end date|2023|12|31}}<br>(e-edition)

| company = [[Parade Media]]

| country = [[United States]]

| based =

| language =

| website = {{URL|https://parade.com}}

| issn =

| oclc = 1772138

'''''Parade''''' was an American nationwide [[Sunday magazine|Sunday newspaper magazine]], distributed in more than 700 newspapers nationwide in the United States until 2022.<ref>{{cite web |url=http://parade.com/about-us/ |title=About Us - Parade Magazine |access-date=2016-08-26 |url-status=bot: unknown |archive-url=https://web.archive.org/web/20081212220848/http://parade.com/about-us/ |archive-date=December 12, 2008 |date=2013-06-03 }}</ref> The most widely read magazine in the U.S., ''Parade'' had a circulation of 32 million and a readership of 54.1 million.<ref>GfK MRI Fall l2013; comScore, Q1 2014, Parade Media Group [E]: circulation: January 2014 AAM, CAC, VAC & Publishers' Statements 9/30/2013</ref> Anne Krueger had been the magazine's [[editor-in-chief|editor]] since 2015.<ref>{{cite web|title=Athlon Names New 'Parade' Editor|url=https://www.nashvillepost.com/blogs/postbusiness/2015/1/9/athlon_names_new_parade_editor|access-date=8 June 2015 |publisher= Nashville Post |date= Jan 9, 2015 }}</ref>

The November 13, 2022, issue was the final edition printed and inserted in newspapers nationwide, but ''Parade'' continued as an [[e-magazine]] on newspaper websites.<ref name="tehend">{{cite news|title=Parade Vault: Celebrating America|date=November 13, 2022|work=Parade|page=10}}</ref> The December 31, 2023, edition was the final e-magazine edition.<ref name="discontinuation">{{cite news|title=Parade Discontinuation |url=https://www.spokesman.com/parade/ |work=[[The Spokesman-Review]] |date=December 31, 2023 |access-date=January 12, 2024}}</ref><ref>{{cite news|last1=Baumann |first1=Jim |title=Your final Parade magazine |url=https://www.thefreelibrary.com/Your+final+Parade+magazine.-a0779031053 |work=[[Daily Herald (Arlington Heights, Illinois)|Daily Herald]] |date=December 31, 2023 |access-date=25 March 2024}} (via ''[[The Free Library]]'')</ref>

''Parade'' now exists as a website and emailed newsletter for those who sign up for it.{{citation needed|date=March 2024}}

==Company history==

The magazine was founded by [[Marshall Field III]] in 1941, with the first issue published May 31<ref>{{cite web |title=Parade History |url= https://parade.com/109913/walterscott/parade_history/ |date=20 December 2010 | website= parade.com |publisher=AMG/Parade |access-date=16 October 2021}}</ref> as ''Parade: The Weekly Picture Newspaper'' for 5 cents per copy.<ref name="tehend"/> It sold 125,000 copies that year.<ref name="tehend"/> By 1946, ''Parade'' had achieved a circulation of 3.5 million.

[[John Hay Whitney]], publisher of the ''[[New York Herald Tribune]]'', bought ''Parade'' in 1958. [[Booth Newspapers]] purchased it in 1973. Booth was purchased by [[Advance Publications]] in 1976, and ''Parade'' became a separate operating unit within Advance.<ref>{{cite journal| first= Ping |last= Shaw|title=Internationalization of the women's magazine industry in Taiwan context, process and influence|journal= [[Asian Journal of Communication]] |date=1999|volume=9|issue=2|pages=17–38| doi= 10.1080/01292989909359623}}</ref>

In 2014, Athlon Media Group (later called AMG/Parade and now known as [[Parade Media]]) purchased it from [[Advance Publications]].<ref>{{cite web |title=Parade magazine about to be sold to Athlon Media |url=https://nypost.com/2014/09/16/parade-magazine-about-to-be-sold-to-athlon-media/ |website=New York Post |access-date=17 August 2022 |date=16 September 2014}}</ref> In 2022, The Arena Group (formerly The Maven), which also operates ''[[Sports Illustrated]]'', ''[[TheStreet]]'' and numerous other brands,<ref name= Axios22>{{cite web |last1=Fischer |first1=Sara |title=The Arena Group is buying Parade and plans up-listing to New York Stock Exchange |url=https://www.axios.com/2022/01/18/arena-group-parade-magazine |website= [[Axios.com]] |access-date=16 August 2022 |language=en |date=18 January 2022}}</ref> bought ''Parade'' from Athlon for $16 million as a mix of cash and equity.<ref name= Axios22 />

Beginning on the weekend of December 28, 2019, ''Parade'' changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a [[Christmas]]-themed issue published the weekend of December 21, 2019.<ref>{{cite news | url = https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html | title = Parade magazine takes break this week | newspaper = [[The Greenwood Commonwealth]] | date = December 28, 2019 | access-date = January 14, 2020 | url-access = subscription | archive-date = January 14, 2020 | archive-url = https://web.archive.org/web/20200114222604/https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html | url-status = dead }}</ref><ref>{{cite web | url = https://article.wn.com/view/2019/12/28/Parade_magazine_takes_break_this_week/ | title = Parade magazine takes break this week | publisher = [[World News Network]] | date = December 28, 2019 | access-date = January 14, 2020 }}</ref> The magazine published the weekend of April 4, 2020, also covered the weekend of April 11; [[Easter#Western Christianity|Easter]] was April 12.<ref>{{cite news | url = https://www.valdostadailytimes.com/news/local_news/no-parade-insert-sunday/article_ce88a433-b7bc-505d-b9b7-21f0b0e2a0b6.html | title = No Parade insert Sunday | last = Carver | first = Desiree | newspaper = [[The Valdosta Daily Times]] | date = April 11, 2020 | access-date = June 30, 2020 }}</ref> No magazine was published on the weekend of May 2, 2020, due to the [[COVID-19 pandemic]].<ref>{{cite news | url = https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html | title = No Parade magazine | newspaper = [[The Greenwood Commonwealth]] | date = May 2, 2020 | access-date = May 4, 2020 | url-access = subscription | archive-date = May 22, 2020 | archive-url = https://web.archive.org/web/20200522201007/https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html | url-status = dead }}</ref> The magazine published the weekend of May 16 also covered the weekend of May 23; [[Memorial Day]] was May 25.<ref>{{cite news | url = https://epaper.daytondailynews.com/html5/reader/production/default.aspx?pubname=&edid=0d07abb3-c87e-4c0b-9be8-c26623f161e9 | title = No Parade magazine inside today's paper | newspaper = [[Dayton Daily News]] | date = May 24, 2020 | access-date = June 30, 2020 | url-access = subscription }}</ref> The magazine published the weekend of June 27 also covered the weekend of July 4, [[Independence Day (United States)|Independence Day]].<ref>{{cite news | url = https://nonpareilonline.com/news/local/nonpareil-to-publish-joint-july-3-and-4-edition-no-parade-magazine-on-july-5/article_d3637669-19bc-569a-a34f-aa2dd3ca3492.html | title = Nonpareil to publish joint July 3 and 4 edition; no Parade magazine on July 5 | newspaper = [[The Daily Nonpareil]] | date = June 28, 2020 | access-date = June 30, 2020 }}</ref> The magazine published the weekend of August 29 also covered the weekend of September 5; [[Labor Day]] was September 7.<ref>{{cite news | url = https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | title = No Parade today; resumes Sept. 13 | newspaper = [[La Crosse Tribune]] | date = September 6, 2020 | access-date = September 13, 2020 | url-status = live | archive-url = https://web.archive.org/web/20200913233309/https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | archive-date = September 13, 2020}}</ref> The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25.<ref>{{cite news | url = https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | title = No Parade magazine on Dec. 27 | last = Burns | first = Bobby | newspaper = [[The Daily Reflector]] | location = [[Greenville, North Carolina]] | date = December 23, 2020 | access-date = February 7, 2021 | url-status = live | archive-url = https://web.archive.org/web/20210112184905/https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | archive-date = January 12, 2021 }}</ref>

In September 2022, The Arena Group announced that ''Parade'' would end print publication in November,<ref>{{cite web|title=The Arena Group to Expand Parade's High-Growth Digital Business|url=https://www.businesswire.com/news/home/20220916005408/en/The-Arena-Group-to-Expand-Parade%E2%80%99s-High-Growth-Digital-Business|work=[[BusinessWire]]|date=September 16, 2022|access-date=October 21, 2022}}</ref> but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13, 2022.<ref>{{cite news|url=https://www.unionleader.com/news/parade-magazine-to-discontinue-printing/article_a60c7dec-f42f-5f8f-9278-d9dd69ffa2d7.html|title=Parade magazine to discontinue printing|date=Oct 8, 2022|work=[[New Hampshire Union Leader]]|access-date=October 21, 2022}}</ref> The final e-edition ran December 31, 2023.<ref name="discontinuation" />

''Parade'' now exists as a website and an emailed newsletter edition for those who sign up for it.{{citation needed|date=March 2024}}

===Distribution===

Throughout 2016, [[Gannett Company]], which had produced ''[[USA Weekend]]'', the most direct competitor to ''Parade'' until its December 2014 discontinuation, added ''Parade'' to many of its Sunday newspapers as a replacement.

Parade Digital Partners is a distribution network that includes the website Parade.com and more than 700 of the magazine's partner newspaper websites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).

The magazine typically has one main feature article, often a smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards.

* "The Parade High School All-America Teams": This sports franchise honors as [[All-America]]ns the best U.S. high school athletes in boys and girls basketball, football, and boys and girls soccer. ''Parade'' began its series in 1957 with [[Parade All-America Boys Basketball Team|its boys basketball honors]], and expanded to football six years later.<ref>{{cite news|last=Huff|first=Doug|title=EA SPORTS Boys & Girls All-Americans|work=yahoo.com|url=https://www.rivals.com/content.asp?SID=1132&CID=356222|archive-url=https://web.archive.org/web/20150402155634/https://www.rivals.com/content.asp?SID=1132&CID=356222|archive-date=April 2, 2015|url-status=live}}</ref> Girls basketball was added in 1977,<ref>{{cite news|title=Felder signs with Lady Bulldogs|date=April 13, 2000|newspaper=Athens Banner-Herald|url=http://onlineathens.com/stories/041300/dog_0413000046.shtml#.VQUFLFr4_S9|archive-url=https://web.archive.org/web/20150402150839/http://onlineathens.com/stories/041300/dog_0413000046.shtml|archive-date=April 2, 2015|url-status=live}}</ref> boys soccer in 1979,<ref>{{cite news|last=Cohen|first=Haskell|title=Parade's First All-America High School Soccer Team|date=January 14, 1979|work=Parade|page=20|url=https://news.google.com/newspapers?id=ejxOAAAAIBAJ&sjid=9e0DAAAAIBAJ&pg=4023%2C5589963|access-date=March 15, 2015}}</ref> and girls soccer in 1993.<ref>{{cite web|title=Named to the PARADE All-American team|date=June 2003|work=milton.edu|url=http://www.milton.edu/news/All-American.cfm|archive-url=https://web.archive.org/web/20100528083054/http://www.milton.edu/news/All-American.cfm|archive-date=May 28, 2010|url-status=dead|access-date=March 15, 2015}}</ref> In 2010, ''Parade'' introduced its All-America Service Team, which honors high-school students for commitment to service and volunteerism.

The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time ''Parade'' was publicly available in a weekend newspaper.

The January 6, 2008, edition cover and main article asked whether [[Benazir Bhutto]] was "America's best hope against [[Al-Qaeda]]," but on December 27, 2007, [[Assassination of Benazir Bhutto|she had been assassinated]].<ref>{{cite news| url= http://www.parade.com/images/-v2/home/2008/0106/010608COV-big.jpg| title= Cover page| date= 6 January 2008 |archiveurl= https://web.archive.org/web/20120908065644/http://www.parade.com/images/-v2/home/2008/0106/010608COV-big.jpg |archivedate=September 8, 2012 |url-status= dead}}</ref> Readers and media complained the magazine had an additional week of lag time due to the [[Christmas and holiday season|holiday season]].<ref>{{cite web |last=Leventis |first=Angie |url=http://archives.chicagotribune.com/2008/jan/08/opinion/chi-oped0108mcnultyjan08 |title=Featured Articles From The Chicago Tribune |publisher= |work=chicagotribune.com |access-date=2013-10-13 |archive-date=2012-05-06 |archive-url=https://web.archive.org/web/20120506023706/http://articles.chicagotribune.com/ |url-status=dead }}</ref><ref>{{cite web|url=https://www.npr.org/templates/story/story.php?storyId=17887078 |title= 'Parade' Interview Fails to Note Bhutto's Death |publisher= National Public Radio |website= NPR.org |date=2008-01-06 |access-date=2013-10-13}}</ref><ref>{{cite web| last= Sheehy| first= Gail |date= December 27, 2007| url= http://www.parade.com/benazir_bhutto_interview.html |title= A Wrong Must Be Righted': An interview with Benazir Bhutto| archiveurl= https://web.archive.org/web/20080110075205/http://www.parade.com/benazir_bhutto_interview.html |archivedate=January 10, 2008 |work= Parade.com| accessdate= }}</ref>

A similar incident occurred in the February 11, 2007, issue when Walter Scott's "Personality Parade" reported that [[Barbaro (horse)|Barbaro]], an American [[thoroughbred]] [[Horse racing|racehorse]] and winner of the 2006 [[Kentucky Derby]], was in a stable condition. Barbaro had been [[euthanized]] thirteen days earlier, on January 29, 2007.<ref>{{cite web| url= http://www.parade.com/articles/editions/2007/edition_02-11-2007/Personality_Parade| title= Personality Parade| date= February 1, 2007 |archiveurl=https://web.archive.org/web/20081112031954/http://www.parade.com/articles/editions/2007/edition_02-11-2007/Personality_Parade |archivedate=November 12, 2008 }}</ref>