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Beginning on the weekend of December 28, 2019, ''Parade'' changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a [[Christmas]]-themed issue published the weekend of December 21, 2019.<ref>{{cite news | url = https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html | title = Parade magazine takes break this week | newspaper = [[The Greenwood Commonwealth]] | date = December 28, 2019 | access-date = January 14, 2020 | url-access = subscription }}</ref><ref>{{cite web | url = https://article.wn.com/view/2019/12/28/Parade_magazine_takes_break_this_week/ | title = Parade magazine takes break this week | publisher = [[World News Network]] | date = December 28, 2019 | access-date = January 14, 2020 }}</ref> The magazine published the weekend of April 4, 2020 also covered the weekend of April 11; [[Easter#Western Christianity|Easter]] was April 12.<ref>{{cite news | url = https://www.valdostadailytimes.com/news/local_news/no-parade-insert-sunday/article_ce88a433-b7bc-505d-b9b7-21f0b0e2a0b6.html | title = No Parade insert Sunday | last = Carver | first = Desiree | newspaper = [[The Valdosta Daily Times]] | date = April 11, 2020 | access-date = June 30, 2020 }}</ref> No magazine was published on the weekend of May 2, 2020 due to the [[COVID-19 pandemic]].<ref>{{cite news | url = https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html | title = No Parade magazine | newspaper = [[The Greenwood Commonwealth]] | date = May 2, 2020 | access-date = May 4, 2020 | url-access = subscription }}</ref> The magazine published the weekend of May 16 also covered the weekend of May 23; [[Memorial Day]] was May 25.<ref>{{cite news | url = https://epaper.daytondailynews.com/html5/reader/production/default.aspx?pubname=&edid=0d07abb3-c87e-4c0b-9be8-c26623f161e9 | title = No Parade magazine inside today's paper | newspaper = [[Dayton Daily News]] | date = May 24, 2020 | access-date = June 30, 2020 | url-access = subscription }}</ref> The magazine published the weekend of June 27 also covered the weekend of July 4, [[Independence Day (United States)|Independence Day]].<ref>{{cite news | url = https://nonpareilonline.com/news/local/nonpareil-to-publish-joint-july-3-and-4-edition-no-parade-magazine-on-july-5/article_d3637669-19bc-569a-a34f-aa2dd3ca3492.html | title = Nonpareil to publish joint July 3 and 4 edition; no Parade magazine on July 5 | newspaper = [[The Daily Nonpareil]] | date = June 28, 2020 | access-date = June 30, 2020 }}</ref> The magazine published the weekend of August 29 also covered the weekend of September 5; [[Labor Day]] was September 7.<ref>{{cite news | url = https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | title = No Parade today; resumes Sept. 13 | newspaper = [[La Crosse Tribune]] | date = September 6, 2020 | access-date = September 13, 2020 | url-status = live | archive-url = https://web.archive.org/web/20200913233309/https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | archive-date = September 13, 2020}}</ref> The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25.<ref>{{cite news | url = https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | title = No Parade magazine on Dec. 27 | last = Burns | first = Bobby | newspaper = [[The Daily Reflector]] | location = [[Greenville, North Carolina]] | date = December 23, 2020 | access-date = February 7, 2021 | url-status = live | archive-url = https://web.archive.org/web/20210112184905/https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | archive-date = January 12, 2021 }}</ref> |
Beginning on the weekend of December 28, 2019, ''Parade'' changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a [[Christmas]]-themed issue published the weekend of December 21, 2019.<ref>{{cite news | url = https://www.gwcommonwealth.com/news/article_fadcde0e-291c-11ea-b31f-6be0dd16d63e.html | title = Parade magazine takes break this week | newspaper = [[The Greenwood Commonwealth]] | date = December 28, 2019 | access-date = January 14, 2020 | url-access = subscription }}</ref><ref>{{cite web | url = https://article.wn.com/view/2019/12/28/Parade_magazine_takes_break_this_week/ | title = Parade magazine takes break this week | publisher = [[World News Network]] | date = December 28, 2019 | access-date = January 14, 2020 }}</ref> The magazine published the weekend of April 4, 2020 also covered the weekend of April 11; [[Easter#Western Christianity|Easter]] was April 12.<ref>{{cite news | url = https://www.valdostadailytimes.com/news/local_news/no-parade-insert-sunday/article_ce88a433-b7bc-505d-b9b7-21f0b0e2a0b6.html | title = No Parade insert Sunday | last = Carver | first = Desiree | newspaper = [[The Valdosta Daily Times]] | date = April 11, 2020 | access-date = June 30, 2020 }}</ref> No magazine was published on the weekend of May 2, 2020 due to the [[COVID-19 pandemic]].<ref>{{cite news | url = https://www.gwcommonwealth.com/news/article_9bd299a4-8c1c-11ea-ab5c-63c04ccbe022.html | title = No Parade magazine | newspaper = [[The Greenwood Commonwealth]] | date = May 2, 2020 | access-date = May 4, 2020 | url-access = subscription }}</ref> The magazine published the weekend of May 16 also covered the weekend of May 23; [[Memorial Day]] was May 25.<ref>{{cite news | url = https://epaper.daytondailynews.com/html5/reader/production/default.aspx?pubname=&edid=0d07abb3-c87e-4c0b-9be8-c26623f161e9 | title = No Parade magazine inside today's paper | newspaper = [[Dayton Daily News]] | date = May 24, 2020 | access-date = June 30, 2020 | url-access = subscription }}</ref> The magazine published the weekend of June 27 also covered the weekend of July 4, [[Independence Day (United States)|Independence Day]].<ref>{{cite news | url = https://nonpareilonline.com/news/local/nonpareil-to-publish-joint-july-3-and-4-edition-no-parade-magazine-on-july-5/article_d3637669-19bc-569a-a34f-aa2dd3ca3492.html | title = Nonpareil to publish joint July 3 and 4 edition; no Parade magazine on July 5 | newspaper = [[The Daily Nonpareil]] | date = June 28, 2020 | access-date = June 30, 2020 }}</ref> The magazine published the weekend of August 29 also covered the weekend of September 5; [[Labor Day]] was September 7.<ref>{{cite news | url = https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | title = No Parade today; resumes Sept. 13 | newspaper = [[La Crosse Tribune]] | date = September 6, 2020 | access-date = September 13, 2020 | url-status = live | archive-url = https://web.archive.org/web/20200913233309/https://lacrossetribune.com/news/local/no-parade-today-resumes-sept-13/article_f4d10c56-084e-56de-a3f1-4fb872267e82.html | archive-date = September 13, 2020}}</ref> The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25.<ref>{{cite news | url = https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | title = No Parade magazine on Dec. 27 | last = Burns | first = Bobby | newspaper = [[The Daily Reflector]] | location = [[Greenville, North Carolina]] | date = December 23, 2020 | access-date = February 7, 2021 | url-status = live | archive-url = https://web.archive.org/web/20210112184905/https://www.reflector.com/no-parade-magazine-on-dec-27/article_b5728eff-71a1-57b0-ad2e-2e9fdacc636f.html | archive-date = January 12, 2021 }}</ref> |
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In September 2022, The Arena Group announced that ''Parade'' would end print publication in November,<ref>{{cite web|title=The Arena Group to Expand Parade's High-Growth Digital Business|url=https://www.businesswire.com/news/home/20220916005408/en/The-Arena-Group-to-Expand-Parade%E2%80%99s-High-Growth-Digital-Business|work=[[BusinessWire]]|date=September 16, 2022|access-date=October 21, 2022}}</ref> but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13.<ref>{{cite news|url=https://www.unionleader.com/news/parade-magazine-to-discontinue-printing/article_a60c7dec-f42f-5f8f-9278-d9dd69ffa2d7.html|title=Parade magazine to discontinue printing|date=Oct 8, 2022|work=[[New Hampshire Union Leader]]|access-date=October 21, 2022}}</ref> |
In September 2022, The Arena Group announced that ''Parade'' would end print publication in November,<ref>{{cite web|title=The Arena Group to Expand Parade's High-Growth Digital Business|url=https://www.businesswire.com/news/home/20220916005408/en/The-Arena-Group-to-Expand-Parade%E2%80%99s-High-Growth-Digital-Business|work=[[BusinessWire]]|date=September 16, 2022|access-date=October 21, 2022}}</ref> but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13.<ref>{{cite news|url=https://www.unionleader.com/news/parade-magazine-to-discontinue-printing/article_a60c7dec-f42f-5f8f-9278-d9dd69ffa2d7.html|title=Parade magazine to discontinue printing|date=Oct 8, 2022|work=[[New Hampshire Union Leader]]|access-date=October 21, 2022}}</ref> ''Parade'' has now announced that it will end its online incarnation as of the end of 2023 and will only exist via an emailed newsletter edition for those who sign up for it. |
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===Distribution=== |
===Distribution=== |
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September 6, 2009 issue
| |
Editor | Anne Krueger |
---|---|
Frequency | Weekly (Sundays) |
Circulation | 32 million (formerly) |
Publisher | The Arena Group |
Founder | Marshall Field III |
Founded | 1941; 83 years ago (1941) |
First issue | May 31, 1941 (1941-05-31) |
Final issue | November 13, 2022 (2022-11-13) (printed) |
Company | Parade Media |
Country | United States |
Website | parade |
OCLC | 1772138 |
Parade was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022.[1] The most widely read magazine in the U.S., Parade had a circulation of 32 million and a readership of 54.1 million.[2] Anne Krueger has been the magazine's editor since 2015.[3]
The Nov. 13, 2022 issue was the final edition printed and inserted in newspapers nationwide. According to its final edition, Parade will continue as an e-magazine on newspaper websites.[4]
The magazine was founded by Marshall Field III in 1941, with the first issue published May 31[5]asParade: The Weekly Picture Newspaper for 5 cents per copy.[4] It sold 125,000 copies that year.[4] By 1946, Parade had achieved a circulation of 3.5 million.
John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.[6]
In 2014, Athlon Media Group (later called AMG/Parade and now known as Parade Media) purchased it from Advance Publications.[7] In 2022, The Arena Group (formerly The Maven), which also operates Sports Illustrated, TheStreet and numerous other brands,[8] bought Parade from Athlon for $16 million as a mix of cash and equity.[8]
Beginning on the weekend of December 28, 2019, Parade changed its publishing schedule to skip up to six weekends a year, planning to publish combined holiday issues. The first such combined publication was a Christmas-themed issue published the weekend of December 21, 2019.[9][10] The magazine published the weekend of April 4, 2020 also covered the weekend of April 11; Easter was April 12.[11] No magazine was published on the weekend of May 2, 2020 due to the COVID-19 pandemic.[12] The magazine published the weekend of May 16 also covered the weekend of May 23; Memorial Day was May 25.[13] The magazine published the weekend of June 27 also covered the weekend of July 4, Independence Day.[14] The magazine published the weekend of August 29 also covered the weekend of September 5; Labor Day was September 7.[15] The magazine published the weekend of December 19 also covered the weekend of December 26. In 2021, the magazine was not scheduled to be published the weekends of April 3, May 29, July 3, July 31, September 4 or December 25.[16]
In September 2022, The Arena Group announced that Parade would end print publication in November,[17] but would continue in its online incarnation. The final printed edition, initially planned for November 6, ran November 13.[18] Parade has now announced that it will end its online incarnation as of the end of 2023 and will only exist via an emailed newsletter edition for those who sign up for it.
Throughout 2016, Gannett Company, which had produced USA Weekend, the most direct competitor to Parade until its December 2014 discontinuation, added Parade to many of its Sunday newspapers as a replacement.
Parade Digital Partners is a distribution network that includes the website Parade.com and more than 700 of the magazine's partner newspaper websites. Parade Digital Partners has a reach of more than 30 million monthly unique visitors (comScore Q1 2014).
The magazine typically has one main feature article, often a smaller feature article, and a number of regular columns. There is also advertising for consumer products, sometimes in the print edition appearing with clippable coupons or tear-off business reply cards.
The magazine had a lag time to publication of about ten days, which occasionally caused the magazine to print statements that were out of date by the time Parade was publicly available in a weekend newspaper.
The January 6, 2008 edition cover and main article asked whether Benazir Bhutto was "America's best hope against Al-Qaeda," but on December 27, 2007 she had been assassinated.[25] Readers and media complained the magazine had an additional week of lag time due to the holiday season.[26][27][28]
A similar incident occurred in the February 11, 2007 issue when Walter Scott's "Personality Parade" reported that Barbaro, an American thoroughbred racehorse and winner of the 2006 Kentucky Derby, was in a stable condition. Barbaro had been euthanized thirteen days earlier, on January 29, 2007.[29]
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