Primetime Emmy Award for Outstanding Interactive Program | |
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Description | Outstanding Interactive Program |
Country | United States |
Presented by | Academy of Television Arts & Sciences |
First awarded | 2013 |
Currently held by | The Late Late Show with James Corden (2016) |
Website | emmys |
The Primetime Emmy Award for Outstanding Interactive Program is presented to integrated interactive experiences for linear television programming. According to Emmy rules, this includes "excellence in the combined, overall interactive media execution for an existing program or series, containing programming and features that extend the program experience beyond passive viewing, often across multiple platforms." Examples include behind-the-scenes content, commentary, story and character extensions, and social audience interaction or input that drives the program forward.[1]
Beginning in 2017, a separate award was created for Outstanding Original Interactive Program, honoring work not related to an existing television program or series.[2]