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{{Infobox company |
{{Infobox company |
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| name |
| name = Shaw Mobile |
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| logo |
| logo = Shaw logo.svg |
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| type |
| type = [[Division (business)|Division]] |
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| industry |
| industry = [[Cellular network|Mobile network operator]] |
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| key_people |
| key_people = |
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| products = |
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| products = [[Feature phone]]s, [[mobile broadband modem]]s, [[smartphone]]s ([[Android (operating system)|Android]], [[BlackBerry OS]], [[iOS]], [[Windows Phone]]), [[tablet computer]]s |
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| services |
| services = [[Mobile telephony]], [[Short message service|SMS]], [[Multimedia Messaging Service|MMS]], [[mobile broadband]]<br/>([[LTE (telecommunication)|LTE]] and [[Evolved High Speed Packet Access|HSPA+]]) |
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| parent |
| parent = [[Shaw Communications]] |
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| |
| owner = |
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| |
| former_names = |
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| caption = |
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| foundation = {{start date and age|2020|07|30}} |
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| location = [[Calgary]], [[Alberta]] |
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| defunct = {{end date|2023|04|03}} |
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| ⚫ | |||
| fate = Acquired by [[Rogers Wireless]] |
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}} |
}} |
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'''Shaw Mobile''' is a [[mobile virtual network operator]] (MVNO) division of [[Freedom Mobile]], itself a subsidiary of [[Shaw Communications]], which sells [[wireless]] services in the [[Canada|Canadian]] provinces of [[Alberta]] and [[British Columbia]].<ref>{{cite web|url=https://www.shawmobile.ca/docs/default-source/general/terms_of_service.pdf|title=Shaw Mobile Terms of Service|accessdate=August 4, 2020|quote=Shaw Mobile is a brand operated by Freedom Mobile Inc. [...] an indirect wholly owned subsidiary of Shaw Communications Inc.}}</ref> Its launch was announced on July 30, 2020. |
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'''Shaw Mobile''' was a [[mobile virtual network operator]] (MVNO) owned by [[Shaw Communications]], providing services in the [[Canada|Canadian]] provinces of [[Alberta]] and [[British Columbia]]. |
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Announced on July 30, 2020, it operated on the [[Freedom Mobile]] network, which had been acquired by Shaw in 2016.<ref name=":0">{{cite news |last=Lewis |first=Michael |date=17 December 2015 |title=Shaw to keep Wind Mobile a discount mobile carrier |newspaper=Toronto Star |location=Toronto, Ontario |url=https://www.thestar.com/business/2015/12/17/shaw-to-keep-wind-mobile-a-discount-mobile-carrier.html |access-date=18 December 2015}}</ref> It was sold exclusively as a [[Technological convergence#Multi-play|bundled]] add-on for Shaw's home internet services, offering up to six lines with unlimited talk and texting for free, and 25 gigabytes of mobile data for $45 per-month.<ref name=":1">{{Cite web |date=2020-07-30 |title=Shaw launches mobile service for existing internet customers in Alberta and B.C. |url=https://www.cbc.ca/news/business/shaw-mobile-1.5668556 |access-date=2023-07-26 |website=CBC News}}</ref><ref name=":2">{{Cite news |date=2020-07-30 |title=Shaw launches new mobile service for Alberta, B.C. |language=en-CA |work=The Globe and Mail |url=https://www.theglobeandmail.com/business/article-shaw-launches-new-mobile-service-for-alberta-bc/ |access-date=2023-07-26}}</ref> The service was positioned primarily as a competitor to [[Telus Mobility|Telus]];<ref name=":1" /><ref name=":2" /> by contrast, Freedom is marketed as a competitor to the major carriers' [[flanker brand]]s (such as [[Fido Solutions|Fido]], [[Koodo Mobile|Koodo]], and [[Virgin Mobile Canada|Virgin]]).<ref name=":0" /> |
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In 2023, [[Rogers Communications]] acquired Shaw; although Freedom Mobile was sold to [[Quebecor]] as part of the merger, the divestiture excluded the 450,000 Shaw Mobile customers. On April 4, 2023, Shaw Mobile was discontinued for new subscribers; existing customers are being transitioned to comparable [[Rogers Wireless]] plans, and will be afforded a five-year price guarantee.<ref>{{Cite news |date=2023-03-31 |title=What the Rogers takeover of Shaw means for consumers |language=en-CA |work=The Globe and Mail |url=https://www.theglobeandmail.com/business/article-rogers-shaw-takeover-consumers/ |access-date=2023-07-26}}</ref> |
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Shaw Mobile is an MVNO on the existing Freedom Mobile network, which has been owned by Shaw Communications since 2016. However, Shaw Mobile is positioned as being a comparable service to the flagship brands of the "big three" national mobile providers ([[Bell Mobility|Bell]], [[Rogers Wireless|Rogers]] and [[Telus Mobility|Telus]]) with offerings that can be bundled with Shaw’s home internet services, whereas Freedom's main competitors are [[flanker brand]]s such as [[Virgin Mobile Canada|Virgin]], [[Fido Solutions|Fido]], and [[Koodo Mobile|Koodo]].<ref>{{cite web|url=https://www.thestar.com/business/2020/07/30/shaw-mobile-launches-in-alberta-bc-alongside-shaws-freedom-mobile.html|title=Shaw Mobile launches in Alberta, B.C., alongside Shaw’s Freedom Mobile|first=David|last=Paddon|work=The Canadian Press (via [[Toronto Star]])|date=July 30, 2020|accessdate=August 3, 2020}}</ref> |
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== References == |
== References == |
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{{Canadian mobile phone companies}} |
{{Canadian mobile phone companies}} |
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{{ |
{{Rogers Communications}} |
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[[Category:Mobile phone companies of Canada]] |
[[Category:Mobile phone companies of Canada]] |
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[[Category:Rogers Communications]] |
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[[Category:2020 establishments in Alberta]] |
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[[Category:2023 disestablishments in Alberta]] |
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| Company type | Division |
|---|---|
| Industry | Mobile network operator |
| Founded | July 30, 2020; 3 years ago (2020-07-30) |
| Defunct | April 3, 2023 (2023-04-03) |
| Fate | Acquired by Rogers Wireless |
| Headquarters | Calgary, Alberta |
| Services | Mobile telephony, SMS, MMS, mobile broadband (LTE and HSPA+) |
| Parent | Shaw Communications |
| Website | www |
Shaw Mobile was a mobile virtual network operator (MVNO) owned by Shaw Communications, providing services in the Canadian provinces of Alberta and British Columbia.
Announced on July 30, 2020, it operated on the Freedom Mobile network, which had been acquired by Shaw in 2016.[1] It was sold exclusively as a bundled add-on for Shaw's home internet services, offering up to six lines with unlimited talk and texting for free, and 25 gigabytes of mobile data for $45 per-month.[2][3] The service was positioned primarily as a competitor to Telus;[2][3] by contrast, Freedom is marketed as a competitor to the major carriers' flanker brands (such as Fido, Koodo, and Virgin).[1]
In 2023, Rogers Communications acquired Shaw; although Freedom Mobile was sold to Quebecor as part of the merger, the divestiture excluded the 450,000 Shaw Mobile customers. On April 4, 2023, Shaw Mobile was discontinued for new subscribers; existing customers are being transitioned to comparable Rogers Wireless plans, and will be afforded a five-year price guarantee.[4]
