clarify the Shaw Mobile brand only remains active for existing customers post-merger
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| industry = [[Cellular network|Mobile network operator]] |
| industry = [[Cellular network|Mobile network operator]] |
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| key_people = |
| key_people = |
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| products = |
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| products = [[Feature phone]]s, [[smartphone]]s ([[Android (operating system)|Android]] and [[iOS]]) |
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| services = [[Mobile telephony]], [[Short message service|SMS]], [[Multimedia Messaging Service|MMS]], [[mobile broadband]]<br/>([[LTE (telecommunication)|LTE]] and [[Evolved High Speed Packet Access|HSPA+]]) |
| services = [[Mobile telephony]], [[Short message service|SMS]], [[Multimedia Messaging Service|MMS]], [[mobile broadband]]<br/>([[LTE (telecommunication)|LTE]] and [[Evolved High Speed Packet Access|HSPA+]]) |
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| parent = |
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| parent = [[Freedom Mobile]] (2015–2023)<br>[[Rogers Wireless]] (2023–present) |
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| owner = [[Shaw Communications]] |
| owner = [[Shaw Communications]] |
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| former_names = |
| former_names = |
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| caption = |
| caption = |
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| foundation = {{start date |
| foundation = {{start date|2020|07|30}} |
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| defunct = {{end date|2023|04|03}} |
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| fate = Acquired by [[Rogers Wireless]] |
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| location = [[Calgary]], [[Alberta]] |
| location = [[Calgary]], [[Alberta]] |
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| website = {{URL|http://www.shawmobile.ca}} |
| website = {{URL|http://www.shawmobile.ca}} |
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}} |
}} |
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{{distinguish|Shawmobile}} |
{{distinguish|Shawmobile}} |
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'''Shaw Mobile''' |
'''Shaw Mobile''' was a [[mobile virtual network operator]] (MVNO) owned by [[Shaw Communications]], providing services in the [[Canada|Canadian]] provinces of [[Alberta]] and [[British Columbia]]. |
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Announced on July 30, 2020, it operated on the [[Freedom Mobile]] network (which had been acquired by Shaw in 2016).<ref name=":0">{{cite news |last=Lewis |first=Michael |date=17 December 2015 |title=Shaw to keep Wind Mobile a discount mobile carrier |newspaper=Toronto Star |location=Toronto, Ontario |url=https://www.thestar.com/business/2015/12/17/shaw-to-keep-wind-mobile-a-discount-mobile-carrier.html |access-date=18 December 2015}}</ref> It was sold exclusively as a [[Technological convergence#Multi-play|bundled]] add-on for Shaw's home internet services to compete with major carriers such as [[Telus Mobility|Telus]],<ref>{{Cite web |date=2020-07-30 |title=Shaw launches mobile service for existing internet customers in Alberta and B.C. |url=https://www.cbc.ca/news/business/shaw-mobile-1.5668556 |access-date=2023-07-26 |website=CBC News}}</ref><ref>{{Cite news |date=2020-07-30 |title=Shaw launches new mobile service for Alberta, B.C. |language=en-CA |work=The Globe and Mail |url=https://www.theglobeandmail.com/business/article-shaw-launches-new-mobile-service-for-alberta-bc/ |access-date=2023-07-26}}</ref> as opposed to Freedom being positioned as a competitor to the major carriers' [[flanker brand]]s (such as [[Virgin Mobile Canada|Virgin]], [[Fido Solutions|Fido]], and [[Koodo Mobile|Koodo]]).<ref name=":0" /> |
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Shaw Mobile launched as an MVNO division of [[Freedom Mobile]], which had been owned by [[Shaw Communications]] since 2016.<ref>{{cite web|url=https://www.shawmobile.ca/docs/default-source/general/terms_of_service.pdf|title=Shaw Mobile Terms of Service|accessdate=August 4, 2020|quote=Shaw Mobile is a brand operated by Freedom Mobile Inc. [...] an indirect wholly owned subsidiary of Shaw Communications Inc.}}</ref> However, Shaw Mobile was positioned as being a comparable service to the flagship brands of the "big three" national mobile providers ([[Bell Mobility|Bell]], [[Rogers Wireless|Rogers]] and [[Telus Mobility|Telus]]) with offerings that could be bundled with Shaw’s home internet services, whereas Freedom's main competitors are [[flanker brand]]s such as [[Virgin Mobile Canada|Virgin]], [[Fido Solutions|Fido]], and [[Koodo Mobile|Koodo]].<ref>{{cite web|url=https://www.thestar.com/business/2020/07/30/shaw-mobile-launches-in-alberta-bc-alongside-shaws-freedom-mobile.html|title=Shaw Mobile launches in Alberta, B.C., alongside Shaw’s Freedom Mobile|first=David|last=Paddon|agency=The Canadian Press|work=[[Toronto Star]]|date=July 30, 2020|accessdate=August 3, 2020}}</ref> |
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In 2023, [[Rogers Communications]] acquired Shaw; although Freedom Mobile was sold to [[Quebecor]] as part of the merger, the divestiture excluded the 450,000 Shaw Mobile customers. On April 4, 2023, Shaw Mobile was discontinued for new subscribers; existing customers are being transitioned to comparable [[Rogers Wireless]] plans, and will be afforded a five-year price guarantee.<ref>{{Cite news |date=2023-03-31 |title=What the Rogers takeover of Shaw means for consumers |language=en-CA |work=The Globe and Mail |url=https://www.theglobeandmail.com/business/article-rogers-shaw-takeover-consumers/ |access-date=2023-07-26}}</ref> |
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Under the acquisition of Shaw Communications by [[Rogers Communications]] and resale of Freedom Mobile to [[Quebecor]], the latter acquired all of Freedom's "branded wireless and Internet customers", but the Shaw Mobile division and its customers were retained by Rogers.<ref>{{cite web|url=https://www.thestar.com/business/2022/06/18/rogers-communications-inc-says-it-will-sell-freedom-mobile-inc-to-quebecor.html|title=Rogers strikes $2.85-billion deal to sell Freedom Mobile to Quebecor|first=Tara|last=Deschamps|agency=[[The Canadian Press]]|date=June 18, 2022|access-date=June 19, 2022}}</ref><ref>{{cite web|url=https://www.cbc.ca/news/business/rogers-shaw-approval-1.6797175|title=Rogers takeover of Shaw approved, with conditions|first=Pete|last=Evans|work=[[CBC News]]|date=March 31, 2023|access-date=April 3, 2023}}</ref> According to the Rogers and Shaw websites, Shaw Mobile became unavailable for new customers on April 4, 2023, the day after the merger was completed; existing Shaw Mobile customers will be transitioned to comparable Rogers-branded plans in the months following the merger completion.<ref>{{cite web|url=https://www.rogers.com/support/shaw|title=Rogers together with Shaw: Frequently Asked Questions|work=Rogers.com|access-date=April 3, 2023}}</ref><ref>{{cite web|url=https://support.shaw.ca/t5/mobile-articles/shaw-mobile-brand-sunset-faq/ta-p/58806|title=Shaw Mobile Brand Sunset FAQ|work=shaw.ca|access-date=April 20, 2023}}</ref> |
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== References == |
== References == |
Company type | Division |
---|---|
Industry | Mobile network operator |
Founded | July 30, 2020 (2020-07-30) |
Defunct | April 3, 2023 (2023-04-03) |
Fate | Acquired by Rogers Wireless |
Headquarters | Calgary, Alberta |
Services | Mobile telephony, SMS, MMS, mobile broadband (LTE and HSPA+) |
Owner | Shaw Communications |
Website | www |
Shaw Mobile was a mobile virtual network operator (MVNO) owned by Shaw Communications, providing services in the Canadian provinces of Alberta and British Columbia.
Announced on July 30, 2020, it operated on the Freedom Mobile network (which had been acquired by Shaw in 2016).[1] It was sold exclusively as a bundled add-on for Shaw's home internet services to compete with major carriers such as Telus,[2][3] as opposed to Freedom being positioned as a competitor to the major carriers' flanker brands (such as Virgin, Fido, and Koodo).[1]
In 2023, Rogers Communications acquired Shaw; although Freedom Mobile was sold to Quebecor as part of the merger, the divestiture excluded the 450,000 Shaw Mobile customers. On April 4, 2023, Shaw Mobile was discontinued for new subscribers; existing customers are being transitioned to comparable Rogers Wireless plans, and will be afforded a five-year price guarantee.[4]