Shaw Mobile launched as an MVNO division of Freedom Mobile, which had been owned by Shaw Communications since 2016.[1] However, Shaw Mobile was positioned as being a comparable service to the flagship brands of the "big three" national mobile providers (Bell, Rogers and Telus) with offerings that could be bundled with Shaw’s home internet services, whereas Freedom's main competitors are flanker brands such as Virgin, Fido, and Koodo.[2]
Under the acquisition of Shaw Communications by Rogers Communications and resale of Freedom Mobile to Quebecor, the latter acquired all of Freedom's "branded wireless and Internet customers", but the Shaw Mobile division and its customers were retained by Rogers.[3][4] According to the Rogers website, existing Shaw Mobile customers will be transitioned to the Rogers Wireless network in the months following the merger completion in April 2023.[5]
References
^"Shaw Mobile Terms of Service"(PDF). Retrieved August 4, 2020. Shaw Mobile is a brand operated by Freedom Mobile Inc. [...] an indirect wholly owned subsidiary of Shaw Communications Inc.