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'''Shopping channels''' (also known as '''teleshopping''') are a type of television [[specialty channel]] devoted to [[home shopping]]. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a [[sales pitch]] for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose contents consist solely of [[infomercial]]s. |
'''Shopping channels''' (also known as '''teleshopping''') are a type of television [[specialty channel]] devoted to [[home shopping]]. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a [[sales pitch]] for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose contents consist solely of [[infomercial]]s. |
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The concept was first popularized in the United States in the 1980s, when [[Bud Paxson|Lowell "Bud" Paxson]] and [[Roy Speer]] launched a local cable channel known as the Home Shopping Club—which later launched nationally as the [[Home Shopping Network]]. It later gained competition from [[QVC]].<ref>{{Cite news|url=https://www.nytimes.com/1988/09/25/business/picking-up-the-pieces-in-home-shopping.html|title=Picking Up The Pieces In Home Shopping|last=Feinberg|first=Andrew|access-date=2018-09-30|language=en}}</ref> Home shopping channels originally relied on telephone ordering, but have since been required to emphasize [[online shopping]] as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).<ref>{{Cite news|url=https://rts.org.uk/article/new-retail-revolution|title=The new retail revolution|date=2014-07-30|work=Royal Television Society|access-date=2018-09-30|language=en}}</ref> |
The concept was first popularized in the United States in the 1980s, when [[Bud Paxson|Lowell "Bud" Paxson]] and [[Roy Speer]] launched a local cable channel known as the Home Shopping Club—which later launched nationally as the [[Home Shopping Network]]. It later gained competition from [[QVC]], who would later acquire HSN in 2017.<ref>{{cite news|last1=Isidore|first1=Chris|title=QVC buying rival Home Shopping Network|url=http://money.cnn.com/2017/07/06/news/companies/qvc-home-shopping-network/index.html|accessdate=6 July 2017|publisher=CNN Money|date=6 Jul 2017}}</ref><ref>{{Cite news|url=https://www.nytimes.com/1988/09/25/business/picking-up-the-pieces-in-home-shopping.html|title=Picking Up The Pieces In Home Shopping|last=Feinberg|first=Andrew|access-date=2018-09-30|language=en}}</ref> Home shopping channels originally relied on telephone ordering, but have since been required to emphasize [[online shopping]] as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).<ref>{{Cite news|url=https://rts.org.uk/article/new-retail-revolution|title=The new retail revolution|date=2014-07-30|work=Royal Television Society|access-date=2018-09-30|language=en}}</ref> |
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== References == |
== References == |
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Shopping channels (also known as teleshopping) are a type of television specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose contents consist solely of infomercials.
The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network. It later gained competition from QVC, who would later acquire HSN in 2017.[1][2] Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).[3]
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