WRBO: Difference between revisions

| logo =

| airdate = {{start date|1966}} (as WNAU)

| haat = {{convert|179|m|ft|sp=us}}

| licensing_authority = [[Federal Communications Commission|FCC]]

| callsign_meaning = "R&BOldies"

| former_callsigns = {{ubl|WNAU (1966–1979)|WOKM (1979–1982)|WOKM-FM (1982–1984)|WWKZ (1984–1998)}}

| affiliations = [[Premiere Networks]]

| sister_stations = [[WGKX]], [[WKIM]], [[WXMX]]

| webcast = [https://player.listenlive.co/24731 Listen Live]<br>[https://www.iheart.com/live/soul-classics-1035-5375/ Listen Live (iHeart)]

| website = [https://www.1035wrbo.com 1035wrbo.com]

'''WRBO''' (103.5 [[FM broadcasting|FM]]) is a [[radio station]] licensed to [[Como, Mississippi]], and serving the [[Memphis metropolitan area]]. Owned by [[Cumulus Media]], WRBO has an [[urban adult contemporary]] [[radio format|format]] playing both current and classic R&B music.<ref>{{cite web|url=https://ratings.radio-online.com/cgi-bin/rol.exe/arb075|title=#51 Memphis|publisher=Radio Online|access-date=May 17, 2018}}</ref> The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is in [[Olive Branch, Mississippi]].

From 1966 to 1998, the 103.5 frequency was licensed to [[New Albany, Mississippi]], serving the [[Tupelo, Mississippi|Tupelo]] area. The station's call letters were WNAU from 1966 to 1979.<ref>{{citation|title=White's Radio Log|url=http://www.americanradiohistory.com/Archive-Radio-TV-Experimenter/Radio-TV-Experimenter-1966-10-11.pdf|work=Radio-TV Experimenter|date=October–November 1966|volume=21|issue=2|page=108}}</ref> In 1979, WNAU's call letters changed to WOKM (later WOKM-FM in 1982). In 1984, the call letters changed to WWKZ, and the station had a [[Top 40]] format branded "KZ-103".<ref name=callsign /><ref name="Elkins 1996">{{cite web|url=http://www.djournal.com/lifestyle/radio-stations/article_093cba90-71e7-571b-bedb-c6424fccdc81.html|title=Radio stations|last=Elkins|first=Ashley|place=Roswel Tupelo|work=Northeast Mississippi Daily Journal|date=October 23, 1996|access-date=April 6, 2018}}</ref> WWKZ became among the first FM radio stations with studios in Tupelo when it moved there in 1986.<ref name="Elkins 1996"/>

In 1997, Massachusetts-based Barnstable Broadcasting purchased WWKZ from Radio South in [[Meridian, Mississippi]], and started plans to move the station to the larger [[Memphis, Tennessee]], market.<ref name="Short Takes 1997"/> Effective May 1, 1998, WWKZ was re-licensed to [[Como, Mississippi]], serving the Memphis area, with call letters WRBO and broadcasting from a transmitter in nearby [[Olive Branch, Mississippi]]. Its R&B format branded "Soul Classics" began in June 1998.<ref name=callsign>{{Cite web|url=http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=7075&Callsign=WRBO7075|title = Call Sign History}}</ref><ref name="Hanas 1998">{{cite web|url=https://www.memphisflyer.com/backissues/issue486/media486.htm|title=Urban Assault Vehicle|last=Hanas|first=Jim|work=The Memphis Flyer|date=June 11, 1998|access-date=April 6, 2018|archive-url=https://web.archive.org/web/19991002050018/https://www.memphisflyer.com/backissues/issue486/media486.htm|archive-date=October 2, 1999|url-status=live}}</ref><ref name="Short Takes 1997">{{cite web|url=https://www.memphisflyer.com/backissues/issue438/cr438b.htm|title=Short takes|work=The Memphis Flyer|date=July 10, 1997|archive-url=https://web.archive.org/web/19991007125349/https://www.memphisflyer.com/backissues/issue438/cr438b.htm|archive-date=October 7, 1999|access-date=April 6, 2018}}</ref>

In 2011, WRBO began phasing in adult R&B currents while continuing to play classic R&B.

[[File:103.5 WRBO logo.svg|thumb|Logo under former slogan]]

*{{FM station data|7075|WRBO}}

[[Category:Urban adult contemporary radio stations in the United States]]