100PLUS (often pronounced as "hundred plus") is a brand of isotonicsports drink manufactured by Fraser and Neave. It was created and launched in 1983 in both Malaysia and Singapore with the name commemorating 100 years of Fraser and Neave in Asia.[1][2]
100PLUS is popular in both Malaysia and Singapore. It has been consistently voted the number one isotonic drink brand in Malaysia and Singapore in various surveys since its introduction in 1983.[3] One of its main competitors in Singapore is H-TWO-O, which is manufactured by Yeo Hiap Seng.
Four flavours are available– original, Tangy Tangerine, Lemon Lime, Berries and Active. In 2017, a non-carbonated version called 100PLUS Active was introduced.[4]
100PLUS is the only drink endorsed by the National Sports Council of Malaysia.[6] Its brand ambassador is Lee Chong Wei, a Malaysian Olympic silver medallist in badminton.[7][8] Other athletes sponsored by 100PLUS include Malaysian sprinter Khairul Hafiz Jantan[9] and Singaporean marathoner Mok Ying Ren.[10]
Fraser and Neave Holdings Bhd (F&N) signed a strategic beverage distribution agreement with AirAsia in 2010 in its bid to grow the 100PLUS brand further by offering the drink for onboard sale.[11]
Since 2013, 100PLUS has been the sponsor of Myanmar Football Federation and Myanmar National League. The sponsorship is extended to 2020 to support major football events in the country, the various football teams within the national setup, football tournaments for youth development and the local professional competitions.[12]
F&N announced in 2013 the rebranding of 100PLUS.[13]
100PLUS contains carbonated water, sucrose, glucose, citric acid, sodium citrate, sodium chloride, potassium phosphate, flavourings, sodium benzoate and calcium phosphate.[16] It contains ingredients like sodium, minerals and electrolytes which is similar to that in the human body to help maintain the body's pH level.[17] It's not known in what proportion or quantity these ingredients are represented. [18]
In 2018, 100PLUS was "reformulated to contain 6g or less sugar per 100ml, and now carry the Healthier Choice Logo (HCL) from the Health Ministry."[19]
^"Introduction". 100plus Malaysia. Archived from the original on 21 January 2019. Retrieved 21 January 2019. 100PLUS was launched in Malaysia in 1983.
^"Brand Mission". 100plus Singapore. Archived from the original on 21 January 2019. Retrieved 21 January 2019. Created in 1983 to commemorate 100 years of Fraser & Neave in Asia.
^ ab"Future stars in action at this week's 100PLUS National Junior Circuit Grand Finals". Fraser and Neave. 6 July 2018. Archived from the original on 21 January 2019. Retrieved 21 January 2019. 100PLUS, a Silver Sponsor for Kuala Lumpur 2017 SEA Games and Para Games, is synonymous with supporting sports in the country. Apart from BAM, 100PLUS also supports the Football Association of Malaysia. 100PLUS is also the title sponsor for the 100PLUS Premier League and the Official Isotonic beverage for the Malaysian Football League.
