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Beck's Brewery

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Beck's Brewery

Location

Bremen, Germany

Opened

1873; 151 years ago (1873)

Key people

Lüder Rutenberg

Annual production volume

2.56 million hectolitres (2,180,000 US bbl) in 2015^[1]

Website

becks.com

Beck's BG 3 beers

Beck's Brewery, also known as Brauerei Beck & Co., is a brewery in the northern German city of Bremen. In 2001, Interbrew bought Brauerei Beck for 1.8 billion euros; at that time it was the fourth-largest brewer in Germany.^[2] US manufacture of Beck's has been based in St. Louis, Missouri, since early 2012.^[3]

The Beck's Brewery beer Haake-Beck sponsors Bundesliga club Werder Bremen.

Since 2008, it has been owned by Anheuser-Busch InBev SA/NV subsidiary Interbrew.^[4]^[5]

Beck's key logo is based upon the city of Bremen's coat of arms, which contains a key attributed to the patron saint of the city, Saint Peter.

The brewery sponsored Jaguar in Formula 1 until 2004.^[6]

References[edit]

^ "Biermarken in Deutschland". aktiongutesbier.de. n.d. Retrieved 12 October 2016.

^ Dan Bilefsky for the Wall Street Journal. Interbrew to Buy Beck's Brewer In Bid to Dominate Beer Market

^ Leonard, Devin (26 October 2012). "The Plot to Destroy America's Beer". Bloomberg Businessweek. Archived from the original on 27 October 2012. Retrieved 6 February 2017.

^ "Company Overview of Interbrew International B.V." Bloomberg L.P. 2016. Retrieved 5 February 2017.

^ Leonard, Christopher (14 July 2008). "Anheuser-Busch agrees to sale". The Philadelphia Inquirer. Associated Press. Retrieved 4 February 2016.

^ Week, Marketing (19 August 2004). "Jaguar F1 seeks to replace Beck's". Marketing Week. Retrieved 23 May 2023.