Paramount Streaming (formerly CBS Digital Media, CBS Interactive, and ViacomCBS Streaming) is a division of Paramount Global that oversees the company's video streaming technology and direct-to-consumer services; including Pluto TV and Paramount+. It was founded in 2005.
On March 15, 2012, it was announced that CBS Interactive acquired video game-based website Giant Bomb and comic book-based website Comic Vine from Whiskey Media, who sold off their other remaining websites to BermanBraun. This occasion marked the return of video game journalistJeff Gerstmann to the CBS Interactive division of video game websites, which includes GameSpot and GameFAQs, and has Gerstmann once again working directly with some of his former peers at GameSpot within the same building at the CBS Interactive headquarters.[4][5]
On April 17, 2012, it was announced that Major League Gaming and CBS Interactive would be entering a partnership alongside Twitch to be the only exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation.[6][7]
On November 4, 2019, Variety reported that Jim Lanzone would be leaving the company after 9 years to become an executive in residence at Benchmark Capital and would be succeeded by Marc DeBevoise.[8]
On September 14, 2020, it was announced that Red Ventures would acquire the "CNET Media Group" from ViacomCBS for $500 million, which was finalized on October 30, 2020.[9][10][11]
After the divestment of the "CNET Media Group", CBS Interactive was dissolved after an organizational restructuring and renamed ViacomCBS Streaming in order to accelerate ViacomCBS 'direct-to-consumer streaming strategies.[1]
ViacomCBS Streaming logo (2021–2022)
On March 4, 2021, ViacomCBS Streaming renamed CBS All Access to Paramount+, with additional streaming content and rebranding taking place at that time.[12]
In late 2021, Comcast and ViacomCBS announced a partnership to launch a new streaming service in more than 20 European territories. SkyShowtime would replace already existing Paramount+ in the Nordics, Hungary, and Poland while launching a fully new service in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Kosovo, Montenegro, Netherlands, North Macedonia, Portugal, Romania, Serbia, Slovakia, Slovenia, and Spain.
ViacomCBS Streaming was renamed as Paramount Streaming, in-line with the rebranding of parent company ViacomCBS to Paramount Global in February 2022.[13]
