Café is a monthly Swedish men's magazine focused on fashion, style, and culture, including articles on food, movies, fitness, sex, music, travel, sports, technology, and books. The magazine is comparable to U.S. publications such as Esquire and GQ. It is published in Stockholm, Sweden.
Café debuted in May 1990,[1][2] aimed toward the new generation of metrosexual men. Initially, the magazine was published by now-defunct Rosenudde Publishing. In December 1991, the magazine was bought out by Hachette Sweden Ltd., a subsidiary of Hachetter Filipacchi Media. The magazine is part of Aller Media AB, which acquired it from Hachetter Filipacchi Media in 2007.[3] It is published by a subsidiary of the company in Stockholm.[1] One of the sister magazines of CaféisSvensk Damtidning.[3]
From 2003 to 2013, Markus Kylén was the editor-in-chiefofCafé.[3] Jens Stenberg replaced him in the post.[1] Due to its success in Sweden, the magazine has branched out to Finland with its large Swedish-speaking audience.
The circulation of Café was 20,800 copies in 2014.[1]
The first issue of Cafe featured professional footballer Glenn Hysén.[4] Subsequent covers featured mostly male actors and sports figures such as Sean Connery, Mike Tyson and Zlatan Ibrahimović. By the mid-nineties, the covers predominantly featured women, mostly famous Swedish models.[4]