Cassandre, pseudonym of Adolphe Jean-Marie Mouron[1] (24 January 1901 – 17 June 1968), was a French painter, commercial poster artist, and typeface designer.[2][3]
Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits.[6] He was a pioneer of airbrush arts.
His creations for the Dubonnet wine company were among the first posters designed in a manner that allowed them to be seen by occupants in moving vehicles. His posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso. In addition, he taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique.
With typography an important part of poster design, the company created several new typeface styles. Cassandre developed Bifur in 1929, the sans serif Acier Noir in 1935, and in 1937 an all-purpose font called Peignot. In 1936, his works were exhibited at the Museum of Modern Art in New York City which led to commissions from Harper's Bazaar to do cover designs.
With the onset of World War II, Cassandre served in the French army until the fall of France. His business long gone, he survived by creating stage sets and costumes for the theatre, something he had dabbled in during the 1930s.[7] After the war, he continued this line of work while also returning to easel painting. He worked with several famous French fashion houses, designing playing cards and scarfs for Hermès[8] and the well-known Yves Saint Laurent logo.
In his later years, Cassandre suffered from bouts of depression prior to his suicide in Paris in June 1968.[4] He was buried in the Parisian Montparnasse Cemetery (8th division).
In 1985, his son Henri Mouron published a study of his father's work in a book titled A.M. Cassandre.[9]
^Mouron, Henri (1985). A. M. Cassandre. Translated by Michael Taylor. Rizzoli. ISBN0-8478-0651-0.
^Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Lts.: 1953, 1983, ISBN0-7137-1347-X, p. 2408-249
Robert K. Brown, Susan Reinhold: The poster art of A. M. Cassandre. - New York: Dutton, 1979
Henri Mouron: A. M. Cassandre : affiches, arts graph., théâtre. - München: Schirmer/Mosel, 1985 published in English as Cassandre : Posters, Typography, Stage Designs - London: Thames and Hudson, 1986 (ISBN0-500-23450-7)
