Company type | Division |
---|---|
Industry | Advertising |
Predecessors |
|
Founded | 1995; 29 years ago (1995) |
Headquarters | Chiat/Day Building,
,
United States
|
Parent | TBWA Worldwide |
Website | tbwachiatday |
TBWA\Chiat\Day (/ˈtʃaɪ.æt/ CHY-at) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer.[1] The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.[2]
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.
The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.[3]
| |||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Global Advertising Brands |
| ||||||||||
National Advertising Agencies |
| ||||||||||
Media Services |
| ||||||||||
Diversified Agency Services |
| ||||||||||
Related |
|
![]() | This advertising-related article is a stub. You can help Wikipedia by expanding it. |