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| Founded | 2006 |
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| Headquarters | Macchia d'Isernia, Italy |
Key people | Massimo Di Risio (president) |
| Products | Automobiles |
| Brands |
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| Revenue |  €700 million (2023) |
| Website | Official website |
DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
DR was founded by Massimo Di Risio in 2006.[1] As of 2008,[needs update] the company had offices in Rome, Campobasso and Pescara.[2][3]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand.[4][5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1.[6]
The company had a network of 20 dealers in Italy at the end of 2018.[7]
In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles.[8]
In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles.[9][10] It also introduced the ICKX brand (later renamed to ICH-X) with one model in offer, the ICH-X K2, based on the Beijing BJ40.[11] In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1.[12]
In 2024, DR introduces the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing.[13]
Formerly known as ICKX between 2022 to 2024.
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