Equinox Group also has a digital platform, the Equinox+ App, that provides access to digital classes.[3] Equinox is owned by a group of investors including Harvey Spevak, executive chairman and managing partner, as well as principals of The Related Companies. It which operates several lifestyle brands: Equinox, Equinox Hotels, Precision Run, Project by Equinox, Equinox Explore, Equinox Media, Furthermore, Pure Yoga, Blink Fitness, and SoulCycle.
The first Equinox location opened on September 23, 1991 in Manhattan's Upper West Side. It was started by the Errico family—Danny, Vito and Lavinia Errico. In 2000, Spevak led a management buyout of Equinox to two private equity firms, North Castle Partners and J.W. Childs. In 2006, he partnered with Related Chairman principals to acquire a controlling interest in Equinox and secured a significant minority investment from private equity firm L Catterton in 2017.[4][5]
In 2008, Equinox brought Pure Yoga to the United States from Hong Kong. In 2011, Equinox launched Blink, a separate fitness company, and acquired SoulCycle.[6][7] In July 2019, Equinox launched Equinox Hotels in Hudson Yards, Manhattan.[8] In January 2023, Equinox banned gym memberships submitted on New Year's Day, to both praise and criticism.[9][10] The company said the purpose of the ban was to "snub short-term resolutions".[11][12]
A 2019 article in The New York Times reported that trainers often worked long hours, sometimes as many as 80 a week, forcing some to sleep in employee locker rooms or their cars between shifts. Former and current trainers also described intense pressure from the company to recruit and retain clients drawn from the club's members.[13]
Businesses owned by and affiliated with Equinox, primarily Equinox gyms and SoulCycle, faced prominent calls for a boycott and protests. The boycott was first prompted by a widely publicized fundraiser for then-president Donald TrumpbyStephen Ross, the founder and principal owner of The Related Companies.[14] Equinox and SoulCycle responded to the boycott and protests by stating it did not endorse the fundraiser and argued Ross was a "passive investor."[15]
