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Kodak EasyShare was a sub-brand of Eastman Kodak Company products identifying a consumer photography system of digital cameras, snapshot thermal printers, snapshot thermal printer docks, all-in-one inkjet printers, accessories, camera docks, software, and online print services. The brand was introduced in 2001, and discontinued in 2012, when Kodak stopped manufacturing and selling all digital cameras and photo frames.[1] [2]
The original products to use the EasyShare brand were the DX3600 and DX3500 digital camera along with the EasyShare Camera Dock.
The DX series cameras were the first EasyShare models released. It was originally a very basic point and shoot camera series, compatible with the original EasyShare Camera Dock. The CX series eventually replaced the lower-end DX models, and the newer DX-Series models had more advanced features and higher megapixel resolution and zoom features. The higher-end DX Series models eventually became the Z-Series. Models in the DX series were the last Kodak consumer digital cameras to use CompactFlash external memory cards. Models include the DX3215, DX3500(2.2 MP, 38 mm zoom lens with 3X zoom),[3] DX3600 (2.2 MP, 35-70mm zoom lens),[4] DX3900 (3.3 MP, 35–70 mm zoom lens),[5] DX4330 (3.1 MP, 38–114 mm zoom lens), Kodak EasyShare DX4530(5.2 MP, 38-114mm zoom lens),[6] DX4900 (4.1 MP, 35-70mm zoom lens),[7] Kodak EasyShare DX6440 (4.23 MP, 33–132 mm zoom lens),[8] Kodak EasyShare DX6490 (4.23 MP, 38–380 mm zoom lens),[9] DX7440 (4.0 MP, 33–132 mm zoom lens), Kodak Zoom Digital Camera DX7590 (5.0 MP, 38–380 mm zoom lens) and the DX7630 (6.2 MP, 39–117 mm zoom lens).
The CX series was replaced by the C series. The CX series grew out of the DX series. At the time, it was the range of the lowest-priced, most basic point and shoot cameras, typically with no more than a 3× optical zoom.
The C-series[10] was Kodak's line of lower-priced, point and shoot, entry-level digital cameras.
The Z-series[11] was Kodak's high-zoom and performance-oriented range of consumer digital cameras, replacing the original DX series. Typically, Z-Series cameras have higher optical zooms than any other series. The highest optical zoom camera offered by Kodak was the Z990[12] with a 30X Optical Zoom.
The V-Series was another style-oriented range of consumer digital cameras, replacing the original LS series. V-Series had a number of innovations, such as dual-lens technology, first introduced with the V570. The V-Series line was superseded by higher-end M-Series cameras.
The P-Series was Kodak's "Performance" series intended to bring DSLR-like features to a consumer model. The series was superseded by higher-end Z-Series models. These were the only consumer models to leverage an external flash,[13] with the exception of the Z980.[14]
The EasyShare-One series were the first consumer Wi-Fi Digital Cameras, that used an SDIO card to automatically upload pictures in Wi-Fi hotspots.
The EasyShare[15] were originally a blend between thinner point-and-shoot cameras (C series) and stylish cameras (V series), now positioned as "Sleek and Stylish" with the discontinuance of the V-Series. They were usually available in a variety of colors and generally have features not available in the C-Series line.
To promote the M-Series, which features the exclusive share button for social network media sharing, Kodak announced their "So Kodak" marketing campaign. To appeal to young and socially connected consumers, the campaign featured urban artists Drake, Pitbull, and Trey Songz.[16]
The original line of digital frames that played pictures and videos (replaced by M-Series).
The original line of digital frames that included the features of SV-Series frames but included wireless (Wi-Fi) capabilities (replaced by W-Series).
The M-series[15] line of "multimedia" digital frames play pictures and videos.
The W-series[17] line of "wireless" digital frames features Wi-Fi connectivity to a home computer or the internet.
The D-series[18] line of "decor" digital frames allow mounting with any off-the-shelf standard 8x10 frame.
The S-series[19] currently designates digital frames that are "cordless" in that they have a rechargeable battery allowing viewing without a power cable for several hours. There was a much older frame, the S510, that was not cordless and predated the P-Series.
The P-series[20] line of digital frames stands for "Photo"; these frames can only be used for pictures and not multimedia.
The EasyShare brand also was incorporated with the original 5000-series all-in-one inkjet printers (superseded by the ESP line), thermal photo printers and printer docks (now discontinued), and camera docks.
Kodak EasyShare software[21] is used to transfer and catalog images from EasyShare camera models and can also be used with existing images (in .gif, .png, .jpg, or .tiff format) and non-Kodak digital cameras. The most recent version of Kodak EasyShare software is version 8.3, which includes support for Windows 7. Included in the latest versions is the ability to upload pictures and videos to Facebook, YouTube and Kodak Gallery. Other features include the ability to rate, tag, and caption pictures (using industry tagging standards on the files themselves), online print ordering facilities, photo enhancement and alteration capabilities, and home printing page layout control.
As of September 5, 2012, the software is no longer available for download from Kodak's support website.[22]
The updater component of the software is powered by BackWeb, which, though usually suspect for its spyware associations, is said to be benign in this case.[23]
In version 6 of EasyShare software, the Bonjour software component from Apple is installed for remote service discovery, but serves no useful purpose for older models; it can be removed using "Add & remove programs" without impeding functionality.
This software, powered by RocketLife, is now discontinued. It was a desktop application that allowed the user to create a personalized gift (ex. Photo Book) and burn the applicable files to a CD. Ordering and fulfillment was handled by dropping the CD off at a retailer.
Media related to Kodak EasyShare cameras at Wikimedia Commons
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