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Brisk
Iced tea and watermelon lemonade (left) and lemon iced tea (right)
Product type Iced tea Owner PepsiCo Ekaterra Country U.S. Introduced 1991; 33 years ago (1991 ) Markets North America Website drinkbrisk.com
Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture founded in 1991 between PepsiCo and Unilever .[1] In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion-dollar PepsiCo brands.[2]
History
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Prior to being reformulated, Brisk contained approximately 44 grams (11 teaspoons) of sugars per 16-ounce can.[3] Since being reformulated with sucralose , the amount of sugars has been reduced in most varieties by approximately half.
Lipton previously had a slogan of long standing, "the brisk tea".[4] Brisk is well known for its high-profile “That’s Brisk, baby!” campaigns. The J. Walter Thompson ad agency first launched the campaign in 1996, featuring pop-culture icons in claymation , and was revived in 2010 by creative agency Mekanism. The advertisements highlight exhausted celebrities who are dramatically reinvigorated by drinking Brisk. Frank Sinatra (voiced by Joe Piscapo ), Babe Ruth , Reggie Jackson , Elvis Presley , James Brown , Coolio , Willie Nelson , Bruce Lee , Danny DeVito , Bruce Willis , Ozzy Osbourne , Sylvester Stallone (who voiced himself as Rocky Balboa ), Danny Trejo and Eminem have all been featured in Brisk spots.[5]
In an effort to compete with the Arizona Beverage Company 's line of 99-cent iced tea cans, Lipton Brisk expanded its line of products in 2010 and lowered the price of its one-liter bottles to 99 cents. Brisk currently offers lemon iced tea, raspberry iced tea, sweet tea , peach green tea , green tea with mango dragonfruit, diet tea with lemon, fusion iced tea with lemonade , honey and ginseng iced tea, fusion white tea with pink lemonade, strawberry melon, fruit punch, lemonade, and diet lemonade.[6]
References
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^ "How a Former Dentist Drilled the Sugar Industry" . Mother Jones.
^ "NOS VTG 40's LIPTON TEA BOX WITH CONTENTS NEW OLD STOCK 1944 ORANGE PEKOE BLACK | #1981956628" .
^ "Agency News" . Adweek.
^ "Official Site for PepsiCo Beverage Information" . PepsiCo. Archived from the original on 16 January 2013. Retrieved 15 March 2012 .
External links
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1 Produced under a partnership with Ekaterra
2 Outside the U.S.
3 Distributed
4 49% owned
5 Fruit juices under license
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Brisk_(drink)&oldid=1233873487 "
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● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n .
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