Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.[1] Rob Medved is the incumbent chief executive officer of the company.[2]
Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.[2]
Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.[10] Late night periods on all of their networks feature paid programming.
The company's networks include;
Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
Magnificent Movies Network, which features older and public domain-films.
OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.[11]
