Palace Cinema operate a variety of locations that specialise in international and local art-house films and cinema events. Palace has been managed by the Zeccola family since its inception.[8]
Palace Moore Park has a non-competition deal with its neighbouring cinema Hoyts to not screen mainstream titles.[3]
While Palace only owns one cinema in WA, it also operates several others in partnership with Luna Cinemas.[citation needed] The Luna Palace Cinemas line have their own independent website, membership program and offers.[9] Palace Cinema's regular nationwide membership and offers in other states, are therefore not valid at these cinemas. Luna Palace uniquely operates two seasonal outdoor cinemas, one in Leederville (opposite their traditional cinema) and one in Mosman Park.[citation needed]
Palace also operate a series of international film festivals, highlighting a range of films from a chosen country.[10] Festivals include the Alliance Française French Film Festival,[11] the Lavazza Italian Film Festival,[12] the Spanish Film Festival,[13] German Film Festival and the British Film Festival.
Palace Cinemas was founded by Antonio Zeccola in 1965.[14] Zeccola's first cinema, Pix Theatre in Noble Park, was originally only open on weekends and operated as a dance theatre for the rest of the week.[15]
In late 1994, Palace opened The Como and The George cinemas in Melbourne.[15]The George originally focused on "new Australian films as well as experimental fare and cinema of a more quirky nature, whether sexual, social or political", while The Como highlighted "films selected from the Cannes, Venice, Toronto and Berlin festivals".[15]
In 1995, Palace acquired the Academy Twin cinema on Oxford Street in Sydney and opened the four screen Verona complex.[16]Nicole Kidman officially opened the Verona site on Valentine's Day in 1996.[3]
In 2000, Palace Norton Street held Australia's first professionally organised Italian film festival.[17]
In 2005, Cinema Como received a $1 million renovation.[18] Antonio Zeccola announced that Brighton Bay, The George and Palace's Sydney locations would receive similar refurbishment. In December, Palace announced they would take over and reopen Sydney's Chauvel cinema.[19]
In 2016, Palace moved their head office to South Yarra.[20]
In 2017, Palace Cinemas opened Palace Central.[21] The venue features 10 standard cinemas and three Palace Platinum cinemas. Two of the cinemas feature floor to ceiling windows that curtains obscure when a screening begins.
The Pentridge Cinema opened in 2020 in the shopping centre located inside the old HM Prison Pentridge in the northern Melbourne suburb of Coburg. It was the first Palace Cinema to open with a Dolby Atmos dedicated auditorium.[22]
In November 2023, Palace announced that it would be permanently closing Palace Verona in February 2024. The site would be replaced with a new location at The Entertainment QuarterinMoore Park.[3]
In December 2023, Palace's Moonee Ponds location Penny Lane opened to the public.[23] The cinema has 11 indoor screens and a rooftop cinema.
