Purple capitalismorfeminist capitalism is a term used to describe, from a critical perspective, the incorporation of some principles of the feminist movement into capitalism and the market economy.[4][5][6][7]
Critiques are based, on the one hand, on the argument that the integration of women into the labor market has not led to a paradigm shift in the socio-economic model towards a more horizontal and egalitarian one, where wage gaps persist,[8] and care work has not been evenly distributed, remaining predominantly shouldered by women.[9]
On the other hand, there is also scrutiny regarding how feminism is instrumentalized to sell products (such as music or clothing), losing its political significance and becoming merely a trend that does not question the production conditions of these products and excludes the majority of the world's population.[1][2][10]
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